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North America Sugar Substitute Market is segmented By Origin (Natural and Artificial/ Synthetic), By Type (Acesulfame K, Aspartame, Saccharin, Sucralose, Neotame, Stevia and Others), By Application (Food and Beverage (Bakery, Confectionery, Dairy Products, Beverages, Meat and Seafood and Others), Dietary Supplements and Pharmaceuticals) and By Geography
North America Sugar Substitute Market is projected to grow at a CAGR of 3.99% during the forecast period (2020-2025).
The North America sugar substitute market has segmented by origin, which includes natural and artificial/synthetic. Based on type, the market is segmented into acesulfame K, aspartame, saccharin, sucralose, neotame, stevia and others. Based on the application, the market is segmented into food and beverage, dietary supplements and pharmaceutical. The food and beverage section is further divided into bakery, confectionery, dairy products, bevergaes, meat and seafood and others. The report further analyses the scenario in regions of the United States, Canada, Mexico and rest of North America.
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The growth of the stevia market in the country is majorly driven by ingredient demand from the beverage sector, which has been growing at a remarkable pace due to the rise in the United States' diabetic population. As diabetes remains the seventh major cause of death in the United States (according to a report by American Diabetes Association, 2015), the companies are offering beverages, such as sports drinks with stevia as a sugar substitute. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener. For instance,
In 2016, Ingredion in partnership with SweeGen, launched Reb D and Reb M, a GMO-free range of stevia.
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The demand for natural sweeteners is primarily due to the health food trend and the rising awareness regarding the harmful effects of excessive sugar consumption. Another major driver is the growing population of overweight, obese, and diabetic patients and the favorable government initiatives to utilize various sugar substitutes and thus resulting in growth of the market. Furthermore, the consumers have been profoundly shifting towards sugar substitutes that are better alternatives for sugar. The most used brands of sugar substitutes in the United States include Splenda, Sweet’N Low, Equal, Truvia, Stevia IN The Raw, Store Brand, Nutrasweet, and other brands.
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The North American market for sugar substitutes is fragmented, owing to the presence of large regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players are Cargill, Tate and Lyle Plc, Archer Daniels Midland Company and Dupont among others.
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Origin
5.2 By Type
5.2.1 Acesulfame K
5.3 By Application
5.3.1 Food and Beverage
184.108.40.206 Dairy Products
220.127.116.11 Meat and Seafood
5.3.2 Dietary Supplements
5.4.1 North America
18.104.22.168 United States
22.214.171.124 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Ingredion Incorporated
6.4.2 Cargill, Incorporated
6.4.3 Archer Daniels Midland Company
6.4.4 Tate & Lyle PLC
6.4.5 DuPont de Nemours, Inc
6.4.6 Ajinomoto Co., Inc
6.4.7 PureCircle Ltd.
6.4.8 Roquette Freres
7. MARKET OPPORTUNITIES AND FUTURE TRENDS