North America Sugar Substitute Market - Growth, Trends and Forecast (2020 - 2025)

North America Sugar Substitute Market is segmented By Origin (Natural and Artificial/ Synthetic), By Type (Acesulfame K, Aspartame, Saccharin, Sucralose, Neotame, Stevia and Others), By Application (Food and Beverage (Bakery, Confectionery, Dairy Products, Beverages, Meat and Seafood and Others), Dietary Supplements and Pharmaceuticals) and By Geography

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

3.99 %

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Market Overview

North America Sugar Substitute Market is projected to grow at a CAGR of 3.99% during the forecast period (2020-2025).

  • The market is expected to grow owing to the increase in patients suffering from lifestyle diseases such as diabetes, obesity and cardiovascular diseases. Also, the inclination towards living a healthy lifestyle and a rise in demand for low-calorie food products are other critical factors driving the growth of the sugar substitute market throughout the forecast period.
  • Clean Label has triggered the demand for sugar substitutes such as stevia, and both food and beverage producers have supported with innovation and product launches by using stevia as a natural clean labeled sweetener.

Scope of the report

The North America sugar substitute market has segmented by origin, which includes natural and artificial/synthetic. Based on type, the market is segmented into acesulfame K, aspartame, saccharin, sucralose, neotame, stevia and others. Based on the application, the market is segmented into food and beverage, dietary supplements and pharmaceutical. The food and beverage section is further divided into bakery, confectionery, dairy products, bevergaes, meat and seafood and others. The report further analyses the scenario in regions of the United States, Canada, Mexico and rest of North America.

By Origin
Natural
Artificial/Synthetic
By Type
Acesulfame K
Aspartame
Saccharin
Sucralose
Neotame
Stevia
Others
By Application
Food and Beverage
Bakery
Confectionery
Dairy Products
Beverages
Meat and Seafood
Others
Dietary Supplements
Pharmaceuticals
Geography
North America
United States
Canada
Mexixo
Rest of North America

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Key Market Trends

Rising Popularity of Stevia

The growth of the stevia market in the country is majorly driven by ingredient demand from the beverage sector, which has been growing at a remarkable pace due to the rise in the United States' diabetic population. As diabetes remains the seventh major cause of death in the United States (according to a report by American Diabetes Association, 2015), the companies are offering beverages, such as sports drinks with stevia as a sugar substitute. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener. For instance,
In 2016, Ingredion in partnership with SweeGen, launched Reb D and Reb M, a GMO-free range of stevia. 

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United States Dominates the Market

The demand for natural sweeteners is primarily due to the health food trend and the rising awareness regarding the harmful effects of excessive sugar consumption. Another major driver is the growing population of overweight, obese, and diabetic patients and the favorable government initiatives to utilize various sugar substitutes and thus resulting in growth of the market. Furthermore, the consumers have been profoundly shifting towards sugar substitutes that are better alternatives for sugar. The most used brands of sugar substitutes in the United States include Splenda, Sweet’N Low, Equal, Truvia, Stevia IN The Raw, Store Brand, Nutrasweet, and other brands.

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Competitive Landscape

The North American market for sugar substitutes is fragmented, owing to the presence of large regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players are Cargill, Tate and Lyle Plc, Archer Daniels Midland Company and Dupont among others.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Origin

      1. 5.1.1 Natural

      2. 5.1.2 Artificial/Synthetic

    2. 5.2 By Type

      1. 5.2.1 Acesulfame K

      2. 5.2.2 Aspartame

      3. 5.2.3 Saccharin

      4. 5.2.4 Sucralose

      5. 5.2.5 Neotame

      6. 5.2.6 Stevia

      7. 5.2.7 Others

    3. 5.3 By Application

      1. 5.3.1 Food and Beverage

        1. 5.3.1.1 Bakery

        2. 5.3.1.2 Confectionery

        3. 5.3.1.3 Dairy Products

        4. 5.3.1.4 Beverages

        5. 5.3.1.5 Meat and Seafood

        6. 5.3.1.6 Others

      2. 5.3.2 Dietary Supplements

      3. 5.3.3 Pharmaceuticals

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexixo

        4. 5.4.1.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Ingredion Incorporated

      2. 6.4.2 Cargill, Incorporated

      3. 6.4.3 Archer Daniels Midland Company

      4. 6.4.4 Tate & Lyle PLC

      5. 6.4.5 DuPont de Nemours, Inc

      6. 6.4.6 Ajinomoto Co., Inc

      7. 6.4.7 PureCircle Ltd.

      8. 6.4.8 Roquette Freres

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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