North America Sugar Free Energy Drinks Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 5.07 Billion |
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Market Size (2030) | USD 6.35 Billion |
|
Largest Share by Distribution Channel | Off-trade |
|
|
CAGR (2024 - 2030) | 3.82 % |
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Largest Share by Country | United States |
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Market Concentration | High |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
North America Sugar Free Energy Drinks Market Analysis
The North America Sugar Free Energy Drinks Market size is estimated at 5.07 billion USD in 2024, and is expected to reach 6.35 billion USD by 2030, growing at a CAGR of 3.82% during the forecast period (2024-2030).
5.07 Billion
Market Size in 2024 (USD)
6.35 Billion
Market Size in 2030 (USD)
3.31 %
CAGR (2018-2023)
3.82 %
CAGR (2024-2030)
Leading Market Player
22.91 %
market share, Red Bull GmbH, 2022
Unique product offerings with innovative flavor profiles and its' highly ingenious “buzz-marketing” strategy by the company made redbull major company in the market
Largest Segment by Packaging Type
61.55 %
value share, Metal Can, 2023
The high recyclable aluminum rates and government intervention towards the use of ecological packaging types have contributed to the rising demand for metal cans.
Largest Segment by Country
90.16 %
value share, United States, 2023
Growing cases of diabetes and other health conditions caused by excessive consumption of sugars are leading consumers in United States to look for alternative options.
Fastest-growing segment by Packaging Type
8.96 %
Projected CAGR, Glass Bottles, 2024-2030
Sustainability efforts happening, such as refillable glass bottle programs, and reduced environmental impact initiatives is anticipated to promote the use of Glass bottles.
Fastest-growing segment by Country
6.49 %
Projected CAGR, Canada, 2024-2030
Increasing offerings of energy drinks mostly in local cafes and pubs in these countries with growing preference for sugar-free products is leading the segmental growth.
Diverse flavor options and growing popularity of low-calorie energy drinks drives growth
- In 2023, North American distribution channels experienced a significant growth of 20.52% from 2020. This surge can be attributed to the rising availability of a diverse range of sugar-free energy drinks featuring flavors like blue slush, berry pop, and cherry slush. Retailers have responded by offering an extensive selection of low-calorie energy drink brands. Notably, consumer preferences in the region lean toward brands like V Energy, Power Horse, C4 Energy, and NOCCO, with respective market shares of 28%, 19%, 18%, and 17% as of 2022.
- Supermarkets and hypermarkets dominate the North American market, accounting for a significant share. In the off-trade retailing segment, these establishments command a 44.9% market share by value. Prominent players in this space include Walmart, Target, Kroger, Amazon, Costco Wholesale Corporation, Albertsons Cos., Ahold Delhaize USA, and Publix Super Markets Inc. These retailers have responded to the demand by offering an extensive range of sugar-free energy drinks. As of 2023, the price range for low-calorie and low-energy drinks falls between USD 2.20 and USD 3.10.
- The online channel is poised to be the fastest-growing distribution avenue, driven by the convenience it offers to modern consumers. In 2022, approximately 22.2% of Canadians, including those seeking low-calorie energy drinks, regularly purchased groceries online. Sales of sugar-free energy drinks through online platforms witnessed an impressive growth rate of 38.56% from 2018 to 2023. Amazon, Walmart, Target, and Walgreens are key players in this online space. These platforms entice buyers with bulk purchase discounts, seasonal offers, free deliveries, and coupon codes.
Understand The Key Trends Shaping This Market
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Rising demand for sports activities has shifted the consumer's focus toward sugar-free or low-calorie energy drinks in North America
- Between 2018 and 2022, the energy drink market witnessed a surge in popularity, primarily driven by the 18-31 age group. These beverages, known for their potential to enhance alertness and concentration, owe their efficacy to caffeine, their primary ingredient. In 2023, a staggering 85% of Americans consumed at least one caffeinated beverage, highlighting the nation's affinity for these energy-boosting drinks.
- Within the North American market, the United States emerged as the dominant player in the sugar-free and low-calorie energy drink segment in 2023. These drinks, favored by fitness enthusiasts, not only serve as energizers but also aid in carbohydrate-to-glucose conversion. In 2023, nearly half of all Americans, 49.9%, hit the gym at least twice a week, underscoring the nation's fitness consciousness.
- Canada's sugar-free and low-calorie energy drink market outpaced its North American counterparts, boasting a robust CAGR of 6.34% from 2017 to 2023. This growth was fueled by a rising awareness of the benefits of healthier beverage choices. In 2022, a notable 18% of Canadians already preferred unsweetened beverages, signaling a shift away from traditional options.
- During the forecast period of 2024-2027, the North American energy drink market is projected to grow by 12.07% in value. This growth will be primarily driven by a health-conscious population. Retailers, on the other hand, are expected to focus on product development as their go-to strategy to expand their consumer base in the region.
North America Sugar Free Energy Drinks Market Trends
Pertaining to health and well-being, consumers are more likely to prefer sugar-free energy drinks than their conventional alternatives
- Consumption of energy drinks in the North American region has been growing exponentially, especially among teenagers and younger audience. Energy beverages are considered to be the 2nd most commonly consumed dietary supplement for young Americans, consuming approximately 30% of them on a regular basis.
- As of 2022, among the overall energy drink launches in the United States, sugar-free or low-calorie energy drinks accounted for 41%. Currently, Red Bull, Monster, and Rockstar all have sugar-free and calorie-free version in the market across the North American region.
- The price of energy drinks plays a significant role in consumer decisions. Consumers may be more price-sensitive during economic downturns and seek budget-friendly options.
- The health implications of high sugar intake and consumption have given rise to a higher demand for low calorie and sugar free alternatives among consumers in North America. As of 2023, more than 130 million adults are living with diabetes or prediabetes in the United States in 2022, while Canada has an 11.7 million population living with diabetes or prediabetes.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Companies are incorporating natural sweeteners that aid in reduced calorie content and catering to health-conscious consumers
- Red Bull has emerged more as a lifestyle brand synonymous with energy and has positioned itself as a symbol of vitality and adrenaline
North America Sugar Free Energy Drinks Industry Overview
The North America Sugar Free Energy Drinks Market is fairly consolidated, with the top five companies occupying 65.30%. The major players in this market are Congo Brands, Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc. and Red Bull GmbH (sorted alphabetically).
North America Sugar Free Energy Drinks Market Leaders
Congo Brands
Living Essentials, LLC
Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH
Other important companies include G Fuel LLC, Ghost Beverages, LLC, Jocko Fuel LLC, Performix LLC, The Coca-Cola Company, Vitamin Well Limited, Woodbolt Distribution, LLC.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Sugar Free Energy Drinks Market News
- April 2023: In partnership with video game development studio CD PROJEKT RED, the company has launched a new Immuno-fluid flavor energy drink. G FUEL Immuno-Fluid is an energy formula that is sugar-free and loaded with antioxidants from 18 different fruit extracts.
- April 2023: G Fuel LLC introduced an energy drink called Pickle Juice. This sugar-free beverage claims to have 18 fruit-derived antioxidants, a mere 15 calories per serving, and a caffeine content of 140 mg.
- January 2023: Monster Beverage Corporation launched Monster Energy Zero Sugar. Monster Energy Zero Sugar is primed with 160 mg of caffeine.
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North America Sugar Free Energy Drinks Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Consumer Buying Behaviour
2.2. Innovations
2.3. Brand Share Analysis
2.4. Regulatory Framework
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
3.1. Packaging Type
3.1.1. Glass Bottles
3.1.2. Metal Can
3.1.3. PET Bottles
3.2. Distribution Channel
3.2.1. Off-trade
3.2.1.1. Convenience Stores
3.2.1.2. Online Retail
3.2.1.3. Supermarket/Hypermarket
3.2.1.4. Others
3.2.2. On-trade
3.3. Country
3.3.1. Canada
3.3.2. Mexico
3.3.3. United States
3.3.4. Rest of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Congo Brands
4.4.2. G Fuel LLC
4.4.3. Ghost Beverages, LLC
4.4.4. Jocko Fuel LLC
4.4.5. Living Essentials, LLC
4.4.6. Monster Beverage Corporation
4.4.7. PepsiCo, Inc.
4.4.8. Performix LLC
4.4.9. Red Bull GmbH
4.4.10. The Coca-Cola Company
4.4.11. Vitamin Well Limited
4.4.12. Woodbolt Distribution, LLC
5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 4:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 5:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 6:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, NORTH AMERICA, 2018 - 2030
- Figure 7:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 8:
- VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 10:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, NORTH AMERICA, 2018 - 2030
- Figure 11:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, NORTH AMERICA, 2023 VS 2030
- Figure 12:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 13:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, NORTH AMERICA, 2018 - 2030
- Figure 14:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY DISTRIBUTION CHANNEL %, NORTH AMERICA, 2023 VS 2030
- Figure 15:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 16:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, NORTH AMERICA, 2018 - 2030
- Figure 17:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, NORTH AMERICA, 2023 VS 2030
- Figure 18:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 19:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
- Figure 20:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 21:
- VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 22:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 23:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, NORTH AMERICA, 2018 - 2030
- Figure 24:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 25:
- VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 26:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 27:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2018 - 2030
- Figure 28:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 29:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, NORTH AMERICA, 2018 - 2030
- Figure 30:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 31:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 32:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 33:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
- Figure 34:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 35:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, NORTH AMERICA, 2018 - 2030
- Figure 36:
- VOLUME OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 37:
- VALUE OF SUGAR FREE ENERGY DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 38:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 39:
- VOLUME SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 40:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, CANADA, 2018 - 2030
- Figure 41:
- VALUE OF ENERGY DRINKS MARKET, USD, CANADA, 2018 - 2030
- Figure 42:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
- Figure 43:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, MEXICO, 2018 - 2030
- Figure 44:
- VALUE OF ENERGY DRINKS MARKET, USD, MEXICO, 2018 - 2030
- Figure 45:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
- Figure 46:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 47:
- VALUE OF ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 48:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 49:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 50:
- VALUE OF ENERGY DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 51:
- VALUE SHARE OF SUGAR FREE ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
- Figure 52:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
- Figure 53:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
- Figure 54:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Sugar Free Energy Drinks Industry Segmentation
Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- In 2023, North American distribution channels experienced a significant growth of 20.52% from 2020. This surge can be attributed to the rising availability of a diverse range of sugar-free energy drinks featuring flavors like blue slush, berry pop, and cherry slush. Retailers have responded by offering an extensive selection of low-calorie energy drink brands. Notably, consumer preferences in the region lean toward brands like V Energy, Power Horse, C4 Energy, and NOCCO, with respective market shares of 28%, 19%, 18%, and 17% as of 2022.
- Supermarkets and hypermarkets dominate the North American market, accounting for a significant share. In the off-trade retailing segment, these establishments command a 44.9% market share by value. Prominent players in this space include Walmart, Target, Kroger, Amazon, Costco Wholesale Corporation, Albertsons Cos., Ahold Delhaize USA, and Publix Super Markets Inc. These retailers have responded to the demand by offering an extensive range of sugar-free energy drinks. As of 2023, the price range for low-calorie and low-energy drinks falls between USD 2.20 and USD 3.10.
- The online channel is poised to be the fastest-growing distribution avenue, driven by the convenience it offers to modern consumers. In 2022, approximately 22.2% of Canadians, including those seeking low-calorie energy drinks, regularly purchased groceries online. Sales of sugar-free energy drinks through online platforms witnessed an impressive growth rate of 38.56% from 2018 to 2023. Amazon, Walmart, Target, and Walgreens are key players in this online space. These platforms entice buyers with bulk purchase discounts, seasonal offers, free deliveries, and coupon codes.
| Packaging Type | |
| Glass Bottles | |
| Metal Can | |
| PET Bottles |
| Distribution Channel | ||||||
| ||||||
| On-trade |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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