Market Trends of north america sugar-free chewing gum Industry
Growing awareness regarding excessive intake of sugar resulted in consumers’ inclination toward sugar-free gums across the region
- In North America, sugar-free chewing gums are preferred by consumers with obesity problems as a replacement for sugar-based gums and sugar-based candies. In 2022, the United States’ obesity prevalence was 35.2%. The consumption of sugar-free gums is highly encouraged among diabetic patients in North America.
- In the sugar-free chewing gum segment, brand loyalty acquires a significant value under product attributes. In North America, it was observed that 43% of consumers prefer choosing sugar-free chewing gums of their favorite brands. Trident, Double Mint, Orbit, Extra, Pur Gum, etc., are some brands that hold higher shares in the market.
- In 2023, sugar-free chewing gums witnessed a hike in their sales. In 2023, sugar-free products recorded a Y-o-Y growth of USD 1.34. The fluctuation in the product’s price is connected with the rise and fall in the prices of its raw materials, including xylitol, gum base, maltitol syrup, and mannitol.
- In North America, the consumption of sugar-free chewing gum is generally viewed from a health perspective. The sales of sugar-free chewing gum also depend on the growing demand for sugar-free products among individuals with obesity.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Usage of sugar alcohols derived from fruits like xylitol, maltitol, mannitol, aspartame, and stevia is driving the demand for sugar-free chewing gums in the market
