Market Trends of north america sugar confectionery Industry
Attractive packaging formats and the wide availability of innovative flavors support the market’s growth
- Since everyone appreciates a treat every so often, regardless of position or age, sugar confectionery is consumed by people from every section of society. However, sugar confectionery in North America is majorly consumed by children, teenagers, and young adults. As of 2022, Canadians consumed around 1.3 kg of sugar confectionery per capita yearly.
- Consumers are seeking out brands that are made with whole ingredients due to a growing interest in the origin of the product. Consumers pay attention to clean labels and ingredients used in confectionery products like candies, mints, and gummies. Also, one of the main purchase criteria for sugar confectionery is the texture of the product.
- Among confectionery, sugar confectionery products like candies and lollipops are considered cheaper than chocolate products. In 2023, the average price of candy ranged between USD 2.23 and USD 5.64. Since March 2023, raw material costs increased by 40%, followed by the costs of transport and packaging of the product.
- Product marketing and advertisement play an important role in the consumption and selling of a product. Products with labels that advertise the “immune-boosting” or “herbal” antioxidant benefits are popping up more frequently.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Confectionery ingredients may be hampered by the negative effects of synthetic colors and tight FDA rules for private brands
