North America Sugar Confectionery Market Size and Share

North America Sugar Confectionery Market (2025 - 2030)
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North America Sugar Confectionery Market Analysis by Mordor Intelligence

In 2025, the North American sugar confectionery market was valued at USD 19.90 billion and is expected to reach USD 28.40 billion by 2030, growing at a CAGR of 7.37%. Rising health concerns about added sugars are driving demand for premium products, pushing manufacturers to reformulate recipes, offer portion-control packs, and expand indulgent product lines. Gummies and jellies lead the market, supported by new flavors, freeze-dried textures, and capacity expansions like HARIBO’s Wisconsin plant. Lollipops, though smaller, are growing fastest due to nostalgic branding and functional ingredients. Packaging is shifting from single-serve to multipacks, catering to e-commerce and club store trends. While mass-tier products dominate, premium and artisanal lines are growing rapidly, driven by clean-label recipes, transparent sourcing, and giftable packaging.

Key Report Takeaways

  • By product type, pastilles, gummies, and jellies led with 36.21% of North America sugar confectionery market share in 2024, while lollipops posted the highest forecast CAGR at 8.33% through 2030.
  • By packaging type, single-serve formats captured 64.32% share of the North America sugar confectionery market size in 2024; multipacks are on track to expand at a 7.57% CAGR to 2030.
  • By price tier, the mass segment accounted for 78.82% of 2024 sales, whereas premium confectionery is advancing at a 7.89% CAGR through 2030, outpacing the overall market.
  • By distribution channel, supermarkets and hypermarkets held 45.43% share in 2024, yet online retail is the fastest-growing channel with a 9.03% CAGR forecast to 2030.

Segment Analysis

By Product Type: Gummies Dominate, Lollipops Surge

In 2024, pastilles, gummies, and jellies accounted for 36.21% of the total revenue, making them the leading product type. Their popularity is driven by advancements in texture, a wide variety of flavors, and viral trends on social media platforms like Instagram and TikTok, which highlight gummy formats as visually appealing and shareable content. HARIBO addressed supply challenges by opening a USD 300 million production facility in Pleasant Prairie, Wisconsin, in 2023. This facility, which will scale up production through 2025, allows the company to use "Made in USA" labeling, appealing to domestic retailers focused on local sourcing. Black Forest Gummy Bears consistently rank as Amazon's best-selling gummy product, showcasing the growing preference for bulk packaging and subscription models that encourage repeat purchases. In 2024, Trolli launched its Sour Brite Squad, incorporating functional ingredients such as vitamin C and electrolytes into sour gummy formulations. This product targets active consumers who want a balance of indulgence and minor nutritional benefits.

Lollipops are projected to grow at a CAGR of 8.33% through 2030, the fastest growth rate among all product types. This growth is fueled by nostalgic limited-edition offerings, the addition of functional ingredients, and premium positioning that increases average transaction values. In 2024, Ferrero acquired Ricolino for USD 1.3 billion, integrating Tutsi Pop, a leading Mexican lollipop brand, into its North American portfolio. This acquisition enables cross-border distribution and introduces innovative flavor combinations, such as tamarind, chili, and mango, into mainstream product lines. Chupa Chups, owned by Perfetti Van Melle, maintains its market relevance by frequently rotating limited-edition flavors every 8-12 weeks and collaborating with entertainment franchises. These licensed products command a 15-25% price premium compared to standard offerings. Lollipops' portability and portion control appeal to health-conscious parents looking for lower-calorie treats for their children. Additionally, premium variants infused with ingredients like collagen or vitamin D attract adult consumers, who are willing to pay USD 3-5 per unit, compared to the USD 0.50-1.00 price range for traditional lollipops.

North America Sugar Confectionery Market: Market Share by Product Type
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By Packaging Type: Single-Serve Leads, Multipacks Gain

In 2024, single-serve packaging accounted for 64.32% of the total revenue, making it the most dominant format in the confectionery market. This popularity is driven by impulse purchases at checkout lanes, convenience stores, and vending machines, where consumers prioritize quick access over cost savings. Convenience stores, which contribute around 20% of confectionery distribution, prefer single-serve products priced between USD 1-2. These products not only ensure faster turnover per shelf space but also require minimal inventory management. Examples include Mars' M&M's single-serve tubes and Hershey's king-size Reese's Cups, both designed for portability, fitting easily into cup holders and backpack pockets. The dominance of single-serve packaging reflects North America's car-dependent lifestyle and snacking habits that value convenience over cost efficiency. However, this format generates 30-40% more packaging waste per gram of candy compared to multipacks, raising environmental concerns as stricter regulations on single-use plastics are introduced by municipalities.

Multipacks are growing at a compound annual growth rate (CAGR) of 7.57% through 2030, outpacing the growth of single-serve formats. Retailers are focusing on increasing basket sizes, while subscription-box models are gaining traction in direct-to-consumer channels. For example, Amazon's Subscribe & Save program offers discounts of 5-15% on recurring candy shipments, favoring multipacks that lower per-unit shipping costs and encourage consumers to stock up. Target's Up&Up private-label line is also adapting to this trend by reformulating 40% of its confectionery products and emphasizing family-sized multipacks. These multipacks, priced 20-30% lower than national-brand alternatives, appeal to cost-conscious households that prioritize value over brand loyalty. Wholesale retailers like Costco and Sam's Club are further driving multipack adoption by positioning bulk candy as a staple category alongside groceries. Their offerings, such as 2-5 pound bags priced between USD 15-30, help increase average transaction values.

By Price Tier: Mass Scale, Premium Accelerates

In 2024, mass-tier confectionery products accounted for 78.82% of total revenue, highlighting their role as affordable treats accessible to a wide range of income groups. Leading companies like Mars, Hershey, and Ferrero dominate the North American market by offering popular brands such as M&M's, Reese's, and Skittles. These products, priced between USD 1-3 per unit, are designed to encourage impulse purchases and repeat buying. Private-label chocolate in the mass tier also saw significant growth in 2024, pushing national brands to defend their market share through increased promotional spending and faster innovation. Retailers like Walmart and Target have expanded their private-label confectionery lines—'Nice!' and 'Up&Up'—by 25-30% in SKU count since 2023. These private-label products are priced 20-30% lower than branded alternatives, attracting price-conscious consumers who prioritize value over brand loyalty.

The premium-tier confectionery market is expected to grow at a compound annual growth rate (CAGR) of 7.89% from 2024 to 2030, outpacing the overall market growth of 7.37%. This growth reflects a shift in consumer preferences, as more people are willing to pay 20-40% higher prices for premium indulgent experiences. A survey conducted by Ferrero in September 2025 revealed that 76% of respondents preferred full-sized chocolate bars, and 72% leaned toward premium chocolate, showing that special occasions increasingly influence purchasing decisions. Artisanal brands like Taza Chocolate, Theo Chocolate, and Dandelion Chocolate have carved out a niche by focusing on single-origin ingredients, transparent supply chains, and simple recipes. These features appeal to affluent millennials and Gen Z consumers, who are willing to spend USD 8-12 per bar. In late 2023, AMC Theatres introduced its 'Cinema Sweets' premium private-label candy line. Priced 30-50% higher than mass-tier products, this line targets theater audiences with gourmet gummies and artisanal chocolates, encouraging trial and repeat purchases.

North America Sugar Confectionery Market: Market Share by Price Tier
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By Distribution Channel: Supermarkets Lead, Online Surges

In 2024, supermarkets and hypermarkets accounted for 45.43% of the distribution channel share, making them the largest contributors. This dominance is driven by features like dedicated confectionery aisles, seasonal displays, and checkout-lane impulse zones, which collectively generate 30-40% of category sales. Retail giants Walmart and Kroger dominate North American confectionery sales by utilizing their scale to secure promotional allowances and exclusive product offerings, setting themselves apart from convenience stores and drug chains. Supermarkets remain the primary grocery shopping destinations where consumers consolidate their purchases. However, they face increasing margin pressures due to the growing penetration of private-label products. To address this, retailers are reallocating shelf space to premium and health-focused products with higher profit margins, while reducing the shelf presence of traditional mass-market brands that generate lower profits per square foot.

Online retail is growing rapidly, with a compound annual growth rate (CAGR) of 9.03% projected through 2030, making it the fastest-growing distribution channel. Platforms like Amazon's Subscribe & Save, Walmart.com, and brand-specific websites are eliminating geographic barriers and enabling highly targeted promotions. On Amazon, Black Forest Gummy Bears consistently rank as the top-selling gummy candy, while HARIBO and Trolli dominate bulk-format searches, highlighting the preference for larger pack sizes that help offset shipping costs. In 2024, HI-CHEW launched a direct-to-consumer platform featuring a "Find Your Flavor" quiz, which offers personalized product assortments and collects valuable first-party data to improve future product development. Additionally, Mondelez shifted Oreo's direct-to-consumer operations to Shopify in 2024, using the platform as a testing ground for limited-edition products and a tool for gathering consumer data. This approach helps refine their broader retail strategies and product offerings.

Geography Analysis

The United States leads North America's confectionery market, driven by high candy consumption, strong retail networks, and year-round marketing. In 2024, the U.S. confectionery market grew, with non-chocolate segments like gummies, hard candies, and mints remaining popular despite rising health awareness. The FDA's front-of-package labeling rule, effective in 2027, requires high-sugar products to display warnings, prompting reformulation costs of USD 50,000 to USD 200,000 per SKU. However, only 10% of consumers consistently buy reduced-sugar options, limiting the commercial benefits. E-commerce plays a key role, with Amazon dominating through Subscribe & Save, Prime Pantry, and third-party sellers. Viral TikTok trends, such as freeze-dried candy, drive demand spikes 3-5 times faster than traditional advertising.

Canada contributes 10-12% of North America's confectionery revenue in 2024, with bilingual packaging laws and strict sugar-free claim regulations. Major retailers like Loblaw, Sobeys, and Metro dominate grocery distribution. Local brands like Ganong Bros., known for nostalgic products like Chicken Bones, and Laura Secord, offering premium chocolates priced 30-50% higher than imports, maintain relevance. Health Canada's alignment with WHO sugar-free standards in 2024 has accelerated reformulation, but smaller players face higher compliance costs, benefiting multinationals like Mars and Hershey.

Mexico is a fast-growing confectionery market, driven by rising incomes and urbanization. Ferrero's USD 1.3 billion acquisition of Ricolino in 2024 added brands like Vero and Rockaleta to its portfolio, enabling distribution across North America. Ricolino's tamarind, chili, and mango flavors appeal to Hispanic consumers in the U.S., helping Ferrero tap into this growing demographic. COFEPRIS has enforced front-of-package sugar warnings since 2020, positioning Mexican manufacturers as leaders in compliance. Convenience stores and tiendas account for half of Mexico's confectionery sales, focusing on single-serve products priced at MXN 5-15 (USD 0.30-0.90)[3]COFEPRIS (Comisión Federal para la Protección contra Riesgos Sanitarios). "Front-of-Package Labeling Regulations.", gob.mx/cofepris.. Modern retailers like OXXO and Walmart de México are expanding, offering multipacks and premium products to increase basket values. Central America and the Caribbean contribute a small share but offer opportunities to replicate Mexico's strategies in similar markets.

Competitive Landscape

The North America sugar confectionery market is fragmented, with a wide mix of multinational manufacturers, regional confectioners, private-label brands, and niche artisanal producers competing across diverse product segments. While major companies such as Mars Incorporated, Mondelēz International Inc., Perfetti Van Melle BV, The Hershey Company, Ferrero International S.p.A strong brand equity and extensive distribution networks, they operate alongside numerous mid-sized and local players that cater to specific flavor preferences, seasonal demand, and impulse-driven purchases. This broad competitive base results in a dynamic marketplace where innovation, branding, and shelf visibility strongly influence consumer choice.

Smaller and regional manufacturers contribute significantly to fragmentation by introducing unique flavors, craft-style formulations, clean-label offerings, and nostalgic or locally inspired products. These companies often thrive by targeting specialty retailers, convenience stores, and online platforms, differentiating themselves through premium positioning or novel textures, gummies, jellies, hard candies, and hybrid confectionery formats. Their agility enables them to respond quickly to emerging trends such as low-sugar variants, functional candy formats, or plant-based ingredients, widening the competitive field and challenging the dominance of larger brands.

Fragmentation is further reinforced by evolving consumer behavior and the expansion of multiple retail channels—from supermarkets and mass merchandisers to convenience outlets, club stores, and e-commerce marketplaces, where diverse brands regularly compete for impulse purchases and promotional visibility. As consumers seek greater variety, seasonal exclusives, and experiential candy formats, manufacturers of all sizes find opportunities to grow. This environment ensures that no single company can fully dominate, maintaining a competitive landscape characterized by constant product launches, strong price competition, and a steady influx of new entrants.

North America Sugar Confectionery Industry Leaders

  1. Mars Incorporated

  2. Mondelēz International Inc.

  3. Perfetti Van Melle BV

  4. The Hershey Company

  5. Ferrero International S.p.A

  6. *Disclaimer: Major Players sorted in no particular order
North America Sugar Confectionery Market
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Recent Industry Developments

  • October 2025: Bazooka Brands launched Juicy Drop Gummy Mystery Cubes with a multi-flavor interactive 3D gummy experience, available on Amazon and in leading stores like Walmart, Target, and Walgreens, according to the brand.
  • October 2025: Nerds released an enhanced version of its gummy clusters in 2025, featuring a strawberry-punch gummy core with a juicy center surrounded by a crunchy Nerds candy shell, now available at major retailers, according to the brand.
  • March 2025: Mondelēz launched Glow Up versions of Sour Patch Kids in 2025, offering experiential candy that glows under blacklight, adding a shelf-ready innovation to the gummy segment. The candy will be available in a 3.08 oz small peg bag and a 6.7 oz large peg bag.
  • January 2025: Wells Enterprises, in collaboration with Ferrara Candy Company and Trolli, launched new frozen Trolli Gummi Pops. According to the brand, the product is known for its dual neon colors, bold flavors, and soft and chewy texture.

Table of Contents for North America Sugar Confectionery Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Innovative Product Launches And Limited-Edition Offerings Attract Consumer Attention
    • 4.2.2 Aggressive Marketing And Promotional Campaigns By Major Brands Influences Buying Behavior
    • 4.2.3 Premiumization And Artisanal Positioning
    • 4.2.4 Omnichannel Growth Via E-Commerce, D2C Drops, And Retailer Marketplaces
    • 4.2.5 Social Media And Influencer-Led Discovery Accelerating Viral Trials For Novel Flavors And Seasonal Items
    • 4.2.6 Clean Label And Transparency Increase Trust And Brand Switching In Family And School-Lunch Occasions.
  • 4.3 Market Restraints
    • 4.3.1 Raising Health Concerns Over Sugar Consumption
    • 4.3.2 Increasing Competition From Healthier Alternatives
    • 4.3.3 Private-Label Competition and Price Pressure
    • 4.3.4 Environmental Concerns and Packaging Waste Issues are Pushing for Sustainable Alternatives, Raising Costs.
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 Product Type
    • 5.1.1 Hard Candy
    • 5.1.2 Mints
    • 5.1.3 Pastilles, Gummies, and Jellies
    • 5.1.4 Toffees and Nougats
    • 5.1.5 Lollipops
    • 5.1.6 Other
  • 5.2 Packaging type
    • 5.2.1 Single-serve
    • 5.2.2 Multipacks
  • 5.3 Price Tier
    • 5.3.1 Mass
    • 5.3.2 Premium
  • 5.4 Distribution Channel
    • 5.4.1 Supermarket/Hypermarket
    • 5.4.2 Online Retail Store
    • 5.4.3 Convenience Store
    • 5.4.4 Other Distribution Channels
  • 5.5 Country
    • 5.5.1 United States
    • 5.5.2 Canada
    • 5.5.3 Mexico
    • 5.5.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Mars Incorporated
    • 6.4.2 The Hershey Company
    • 6.4.3 Ferrero Group
    • 6.4.4 Mondelez International Inc.
    • 6.4.5 Nestle SA
    • 6.4.6 Perfetti Van Melle BV
    • 6.4.7 HARIBO Holding GmbH & Co. KG
    • 6.4.8 Arcor S.A.I.C
    • 6.4.9 August Storck KG
    • 6.4.10 Tootsie Roll Industries Inc.
    • 6.4.11 Frankford Candy LLC
    • 6.4.12 Albanese Confectionery Group Inc.
    • 6.4.13 American Licorice Company
    • 6.4.14 Ganong Bros. Limited
    • 6.4.15 Cloetta AB
    • 6.4.16 Laura Secord SEC
    • 6.4.17 The Bazooka Companies Inc.
    • 6.4.18 Simply Good Foods Co. (SmartSweets)
    • 6.4.19 Mount Franklin Foods
    • 6.4.20 Chocoladefabriken Lindt & Sprüngli AG

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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North America Sugar Confectionery Market Report Scope

Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Product Type
Hard Candy
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Lollipops
Other
Packaging type
Single-serve
Multipacks
Price Tier
Mass
Premium
Distribution Channel
Supermarket/Hypermarket
Online Retail Store
Convenience Store
Other Distribution Channels
Country
United States
Canada
Mexico
Rest of North America
Product Type Hard Candy
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Lollipops
Other
Packaging type Single-serve
Multipacks
Price Tier Mass
Premium
Distribution Channel Supermarket/Hypermarket
Online Retail Store
Convenience Store
Other Distribution Channels
Country United States
Canada
Mexico
Rest of North America
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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