North America Stand-Up Pouch Packaging Market Size (2024 - 2029)

North America Stand-Up Pouch Packaging Market Analysis

The North America Stand-Up Pouch Packaging Market size is estimated at USD 3.46 billion in 2024, and is expected to reach USD 4.10 billion by 2029, growing at a CAGR of 3.48% during the forecast period (2024-2029).

Stand-up pouch packaging products such as Standard, Aseptic, and Retort are considered under the scope of the market study. Stand-up pouch packaging offers an ideal protective barrier during shipment and transit and prevents any external element, such as moisture and dirt, from coming into contact with the item.

• The growth of the frozen packaged industry across the region is expected to impact the market positively. Rising demand for packaged food and beverages, increasing demand for Ready-to-Eat (RTE) food, convenience of use, and cost-effectiveness of pouches are primary factors supporting the market growth.
• In addition, the rise in the need for on-the-go snacks has led to the demand for re-closable stand-up pouches as they offer convenience to customers. In addition, the changing lifestyle and food preferences among consumers and changing food technology further boost the market's demand.
• The growing consumer attention to environmental concerns, dynamic regulatory standards, the ongoing drive for sustainability, which comprises replacing plastic-based packaging products with biodegradable materials, and inadequate recycling rates due to the lack of cutting-edge recycling facilities are challenging the market's growth.
• The ongoing technological changes in packaging machinery to cope with the rapidly changing market requirements will pose a challenge as packaging manufacturers using traditional machinery are not well equipped to take the increasing workload of current market requirements. Players must either invest in new tools, spare parts, and software to meet the changing market needs or switch to new machinery.
• The post-COVID-19 pandemic resulted in a surge in demand for packaging aided by the growing demand from the food and beverage and pharmaceutical industries, which will likely continue for the next few years.

North America Stand-Up Pouch Packaging Industry Segmentation

The study covers the North American stand-up pouch market tracked in terms of volume (consumption demand) and revenue generated from different types of stand-up pouches. The stand-up pouch is a type of flexible packaging that can stand erect on its bottom for display, storage, and convenience and is generally made up of raw materials, such as plastic, paper, and metal/foil used across industries, such as food, beverages, medical & pharmaceutical, pet food, and others. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the stand-up pouch market in terms of drivers and restraints.

The North America stand-up pouch packaging market is segmented by pack type (standard, aseptic, retort, other pack types), by material type (plastic [PE, PP, PVC, EVOH, bio-plastics], metal/foil, paper), by end-user (food, beverages, medical & pharmaceutical, pet food, home and personal care, other end-users), by country (United States, Canada). The market sizes and forecasts are provided in terms of value in USD and volume in units for all the above segments.