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North America Sports Team And Clubs Market Size (2024 - 2029)

The North America Sports Team and Club market is experiencing growth, driven by increased participation and viewership in popular sports such as football, basketball, baseball, and boxing. Despite a temporary decline in revenue due to COVID-19 restrictions, the market has benefited from a surge in sports media and digital platform engagement. The rise in sports streaming and digital sports platforms, along with the popularity of Fantasy sports and Esports, is contributing to revenue diversification and positive growth prospects for the market.

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Market Size of North America Sports Team And Clubs Industry

North America Sports Team And Clubs Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 6.20 %
Market Concentration Medium

Major Players

North America Sports Team And Clubs Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Sports Team And Clubs Market Analysis

The North America Sports Team and Club market has generated gross revenue of USD 84 billion in the current year and is poised to register a CAGR of more than 6.2% for the forecast period. In North America, football, basketball, baseball, and boxing exist as popular sports. The time spent on leisure and sports by the US population exists at an average value of 5 hours per day, leading to an increase in sports telecast hours and people's participation in sports events.

With the advent of COVID-19, sports organizations observed a decline in revenue with limited seatings and restrictions, creating a positive externality for the sports media market in the region, which rose to a value of USD 22 billion during the period. Sports streaming channels and highlight matches observed a rise in viewership during the pandemic, with rising revenue of OTT subscription providers in Canada to USD 1,700 million.

Recently held National Foot Ball league in the region observed a TV and digital audience y-o-y growth of 12%, with United States broadcasters ABC and ESPN driving the sports viewership. With recovery from COVID-19, Sports engagement in the United States is observing a decline, which is made balanced through rising digital sports platform participation. Rising revenue and participation in Fantasy sports, Esports in the region is creating revenue diversification opportunities for sports teams and clubs with a positive future expected growth for the market.

North America Sports Team And Clubs Industry Segmentation

Sports teams and Clubs consist of groups of players playing for different organizations and countries. Teams and Clubs of different sports participate in different leagues and matches. Over the period, sports teams and clubs have emerged as major segments in the sports entertainment segment, with revenue generation channels ranging from corporates to different media channels in the Market. The North American sports Team and clubs Market is segmented by Type (Football, Basketball, Baseball, Hockey, and Other Types), by Revenue Source (Media rights, Merchandising, Tickets, and Sponsorship), and by Country (United States, Canada, and Rest of North America). The report offers Market size and forecasts for the North American sports Team and clubs Market in value (USD) for all the above segments.

By Type
Football
Basketball
Baseball
Hockey
Other Types
By Revenue Source
Media Rights
Merchandising
Tickets
Sponsorship
By Country
United States
Canada
Rest Of North America
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North America Sports Team And Clubs Market Size Summary

The North America Sports Team and Club market is experiencing significant growth, driven by the popularity of sports such as football, basketball, baseball, and boxing. The market is benefiting from increased leisure time spent on sports, which has led to a rise in sports viewership and participation in events. The COVID-19 pandemic initially caused a revenue decline due to restrictions, but it also boosted the sports media market, with increased viewership on streaming platforms. As the market recovers, digital platforms and fantasy sports are providing new revenue streams, balancing the decline in traditional sports engagement. The rise of social media is also transforming fan engagement, presenting both challenges and opportunities for sports marketing and sponsorships.

The competitive landscape of the North American sports market is marked by substantial investments in sponsorships and advertisements, with major brands like Nike, Adidas, and Coca-Cola leading the charge. These investments are enhancing the financial strength of sports teams and clubs, making them more competitive globally. The market is also seeing a surge in e-sports and university sports clubs, further expanding its size and reach. Partnerships, such as the one between U.S. Soccer and Coca-Cola, highlight the strategic importance of commercial and media collaborations in driving growth. The market's expansion presents opportunities for new entrants with innovative offerings, ensuring a dynamic and competitive environment.

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North America Sports Team And Clubs Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 OTT and online streaming platforms driving the market

      2. 1.2.2 Rising Leisure time driving the sports entertainment market

    3. 1.3 Market Restraints

      1. 1.3.1 Major segment of sports market revenue limited to a few sports

      2. 1.3.2 Leading Sports Clubs Capturing influential players impacting small-sized club revenue.

    4. 1.4 Market Opportunities

      1. 1.4.1 Rising competition among sponsors raising sponsorship value

      2. 1.4.2 Emerging Social Media Channels for sports creating new business opportunities

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Buyers

      2. 1.5.2 Bargaining Power of Suppliers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Technological Innovations in North America Sports Team and Club Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Football

      2. 2.1.2 Basketball

      3. 2.1.3 Baseball

      4. 2.1.4 Hockey

      5. 2.1.5 Other Types

    2. 2.2 By Revenue Source

      1. 2.2.1 Media Rights

      2. 2.2.2 Merchandising

      3. 2.2.3 Tickets

      4. 2.2.4 Sponsorship

    3. 2.3 By Country

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Rest Of North America

North America Sports Team And Clubs Market Size FAQs

The North America Sports Team And Clubs Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)

Austin FC, Westwood Motorcycle Racing Club, Great Lake Canadians, Club America and Tennis Club Of Canada are the major companies operating in the North America Sports Team And Clubs Market.

North America Sports Team And Clubs Market Report Snapshots

North America Sports Team and Clubs Market Size & Share Analysis - Growth Trends & Forecast (2024-2029)