North America Sports Team And Clubs Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 6.20 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Sports Team And Clubs Market Analysis
The North America Sports Team and Club market has generated gross revenue of USD 84 billion in the current year and is poised to register a CAGR of more than 6.2% for the forecast period. In North America, football, basketball, baseball, and boxing exist as popular sports. The time spent on leisure and sports by the US population exists at an average value of 5 hours per day, leading to an increase in sports telecast hours and people's participation in sports events.
With the advent of COVID-19, sports organizations observed a decline in revenue with limited seatings and restrictions, creating a positive externality for the sports media market in the region, which rose to a value of USD 22 billion during the period. Sports streaming channels and highlight matches observed a rise in viewership during the pandemic, with rising revenue of OTT subscription providers in Canada to USD 1,700 million.
Recently held National Foot Ball league in the region observed a TV and digital audience y-o-y growth of 12%, with United States broadcasters ABC and ESPN driving the sports viewership. With recovery from COVID-19, Sports engagement in the United States is observing a decline, which is made balanced through rising digital sports platform participation. Rising revenue and participation in Fantasy sports, Esports in the region is creating revenue diversification opportunities for sports teams and clubs with a positive future expected growth for the market.
North America Sports Team And Clubs Market Trends
Rising Digital Platforms Driving The Market
Football, Basketball, Soccer, and Baseball are leading streaming sports in the United States. Last year, 85% of Americans had streaming accounts, and cable operators were providing attractive offers that drove the sports streaming interest of consumers and providers in the region. Post-COVID-19, TV Viewership of NBA final games in the United States observed a sharp increase, rising to 12.4 Million users last year, diversifying the revenue stream of the sports industry.
Social media is creating a significant impact on the fans' engagement and connections with sports players, creating a challenge for the sports marketing industry to turn athletes into influencers. With the new business model of social media competing for fans' attention, teams and leagues delivering larger content through digital channels are becoming new media rights winners. To increase their reach, sports teams and clubs are investing in e-sports, with an existing market revenue of USD 928 million in the United States last year.
Increasing Sponsorship Driving The Market
NFL (Football), NBA (Basketball), and MLB (baseball) were among the major sports leagues in the United States having sponsorship of greater than USD 1 Billion last year driving North American sports teams and club participation in the leagues. Rising sponsorship in the sports industry over the period transformed businesses/sponsors' goals from raising brand awareness to converting advertisement consumers into their customers.
Sports sponsorship is emerging as a big business in the region with US companies spending more than USD 20 Billion in sports sponsorship as their market strategy during the previous year. Nike, Adidas, Coca-Cola, and Puma exist as the leading sports sponsor brands in the region strengthening the clubs and teams in the region. Revenue from the Sponsorship and Advertisement segment of the United States Esports market has observed an increase to USD 165 Million last year increasing reach of sports and clubs among the youth.
North America Sports Team And Clubs Industry Overview
As the Sports Industry in the North American region is expanding continuously, it is creating a positive externality for the expanding market size of the Sports team and club market in the region. University and college sports clubs in the region are rising and gaining popularity. Link of Commercial and Media business with the sports team and club had observed a sharp increase over the period with increasing advertisement and diversified viewership leading to the strong revenue position of sports teams and clubs of the region in global comparison. The market is highly competitive, with existing opportunities for new players having innovative products to enter the market.
North America Sports Team And Clubs Market Leaders
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Austin FC
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Westwood Motorcycle Racing Club
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Great Lake Canadians
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Club America
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Tennis Club Of Canada
*Disclaimer: Major Players sorted in no particular order
North America Sports Team And Clubs Market News
- July 2023: U.S. Soccer and Coca-Cola North America entered into a long-term partnership, supporting the growth of the U.S. soccer ecosystem and leveraging Coca-Cola's iconic global reach to connect with fans around the world. The Coca-Cola Company exists as a beverage company with products sold in more than 200 countries and territories, and the U.S. Soccer Federation has been the official governing body of the sport in the United States for more than 100 years.
- June 2023: The PGA Tour and LIV Golf, a Saudi-funded upstart, partnered with each other to create a new entity that would combine their assets and make a major change in golf governance. The PGA Tour holds tournaments in North America, Europe, and Asia, with prize pools worth millions of dollars and LIV golf existing as a Saudi-backed golf tour.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 OTT and online streaming platforms driving the market
4.2.2 Rising Leisure time driving the sports entertainment market
4.3 Market Restraints
4.3.1 Major segment of sports market revenue limited to a few sports
4.3.2 Leading Sports Clubs Capturing influential players impacting small-sized club revenue.
4.4 Market Opportunities
4.4.1 Rising competition among sponsors raising sponsorship value
4.4.2 Emerging Social Media Channels for sports creating new business opportunities
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Buyers
4.5.2 Bargaining Power of Suppliers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Technological Innovations in North America Sports Team and Club Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Football
5.1.2 Basketball
5.1.3 Baseball
5.1.4 Hockey
5.1.5 Other Types
5.2 By Revenue Source
5.2.1 Media Rights
5.2.2 Merchandising
5.2.3 Tickets
5.2.4 Sponsorship
5.3 By Country
5.3.1 United States
5.3.2 Canada
5.3.3 Rest Of North America
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Austin FC
6.2.2 Westwood Motorcycle Racing Club
6.2.3 Great Lake Canadians
6.2.4 Club America
6.2.5 Tennis Club Of Canada
6.2.6 ESPN
6.2.7 Fox Sports
6.2.8 Coca Cola
6.2.9 Dallas Cowboys
6.2.10 Toronto FC*
- *List Not Exhaustive
7. FUTURE TRENDS IN THE MARKET
8. DISCLAIMER AND ABOUT US
North America Sports Team And Clubs Industry Segmentation
Sports teams and Clubs consist of groups of players playing for different organizations and countries. Teams and Clubs of different sports participate in different leagues and matches. Over the period, sports teams and clubs have emerged as major segments in the sports entertainment segment, with revenue generation channels ranging from corporates to different media channels in the Market. The North American sports Team and clubs Market is segmented by Type (Football, Basketball, Baseball, Hockey, and Other Types), by Revenue Source (Media rights, Merchandising, Tickets, and Sponsorship), and by Country (United States, Canada, and Rest of North America). The report offers Market size and forecasts for the North American sports Team and clubs Market in value (USD) for all the above segments.
| By Type | |
| Football | |
| Basketball | |
| Baseball | |
| Hockey | |
| Other Types |
| By Revenue Source | |
| Media Rights | |
| Merchandising | |
| Tickets | |
| Sponsorship |
| By Country | |
| United States | |
| Canada | |
| Rest Of North America |
Frequently Asked Questions
What is the current North America Sports Team And Clubs Market size?
The North America Sports Team And Clubs Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)
Who are the key players in North America Sports Team And Clubs Market?
Austin FC, Westwood Motorcycle Racing Club, Great Lake Canadians, Club America and Tennis Club Of Canada are the major companies operating in the North America Sports Team And Clubs Market.
What years does this North America Sports Team And Clubs Market cover?
The report covers the North America Sports Team And Clubs Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the North America Sports Team And Clubs Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Sports Team And Clubs Industry Report
Statistics for the 2024 North America Sports Team And Clubs market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Sports Team And Clubs analysis includes a market forecast outlook to for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
