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North America Sports Promoter Market Size (2024 - 2029)

The North America Sports Promoter market is experiencing significant growth, driven by increased participation in marketing campaigns, sponsorships, and event promotions. The market size is expanding as firms engage more in sports advertisement and promotion, particularly in the United States, where a substantial portion of the population participates in team sports. The COVID-19 pandemic has shifted focus towards online sports streaming and platforms like Esports and Fantasy sports, further driving market expansion. The media industry plays a crucial role in enhancing sports reach, contributing to the rising market size of sports media rights and advertisement revenue in the region.

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Market Size of North America Sports Promoter Industry

North America Sports Promoter Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
CAGR 7.15 %
Fastest Growing Market North America
Market Concentration Medium

Major Players

North America Sports Promoter Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Sports Promoter Market Analysis

The North America Sports Promoter market has generated gross revenue of USD 36.5 billion in the current year and is poised to register a CAGR of more than 7.15% for the forecast period. Firms' participation in North American sports markets for marketing campaigns, sponsorship, event promotion, and brand positioning has observed a significant increase over the years. In the United States, Ads Spending in the sponsorship and advertising market rose to USD 165 Million last year combined with an active 23.2% share of the US population taking part in team sports and attracting a large number of market players in the sports advertisement and promotion market.

With the advent of COVID-19, the National Hockey League, NFL, NBA, and NCC observed a postponement of their major sports events. Advertising spending in the sporting and athletic goods industry in the United States during the period increased to USD 1.12 billion, stabilizing the sports market in the region. Restrictions on stadium sports participation give rise to online sports streaming with an increase in participation rates for Esports and Fantasy sports platforms driving sports promotion in the region.

The media industry exists as a significant pillar of the sports-promoting market, expanding sports reach to a large segment of the population. The sports media rights market size in North America is observing a continuous increase, existing at USD 23.96 billion last year, attracting viewers as well as businesses for the sports events market in the region. Sports advertisement revenue in the North American region increased to a value of USD 449 million, driving more players in the market to reap existing supernormal profits and business opportunities.

North America Sports Promoter Industry Segmentation

A Sports Promoter refers to a person or organization that organizes and provides money for a sports event. The market is engaged in sports advertisements, increasing the reach of different sports by communicating with fans and supporters to promote teams and brands using sports events as a medium. North America Sports Promoter Market is segmented by Sport (Football, basketball, baseball, hockey, and other sports), by Revenue Source (Media Rights, Merchandising, Tickets, and Sponsorship), by End Users (Individuals, Companies), and by Country (United States, Mexico, Canada, and Rest of North America). The report offers market size and values in (USD) during the forecasted years for the above segments.

By type
Football
Basketball
Baseball
Hockey
Other Types
By Revenue Source
Media Rights
Merchandising
Tickets
Sponsorship
By End User
Individual
Companies
By Country
United States
Canada
Mexico
Rest Of North America
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North America Sports Promoter Market Size Summary

The North America Sports Promoter market is experiencing robust growth, driven by increased participation in sports marketing campaigns, sponsorships, and event promotions. The region's sports media rights market is expanding, attracting significant viewer and business interest. The rise of digital media and technology has further enhanced sports viewership, with platforms like Netflix and streaming services such as Amazon and YouTube TV breaking traditional broadcasting monopolies. This shift has made sports events more accessible and has contributed to the growing popularity of esports and fantasy sports. The COVID-19 pandemic initially disrupted major sports events, but it also accelerated the shift towards online streaming and digital engagement, stabilizing the market.

North America holds a dominant position in global sports sponsorship revenue, with the United States leading in sponsorship market size. Major leagues like football, basketball, and baseball attract substantial sponsorship deals, providing brands with opportunities for global recognition and brand value enhancement. The competitive landscape of the sports promoter market is intensifying, with new entrants offering innovative products and business models. Partnerships and sponsorship extensions, such as those by FOX Sports and AT&T, highlight the ongoing strategic collaborations aimed at deepening fan engagement and leveraging technological advancements. This dynamic environment is fostering growth in sports clubs, leagues, and teams, while also creating lucrative business opportunities for various stakeholders.

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North America Sports Promoter Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Digital Media Tools increasing brand promotion and marketing opportunity

      2. 1.2.2 Rising Competition among the businesses for Sponsorship in Leagues

    3. 1.3 Market Restraints

      1. 1.3.1 Major Viewership Limited to selected sports

      2. 1.3.2 Declining business of Commercial television network in sports broadcasting

    4. 1.4 Market Opportunities

      1. 1.4.1 Online streaming channels expanding sports viewership

      2. 1.4.2 Expanding Market of Esports and Fantasy sports increasing business scope.

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Buyers

      2. 1.5.2 Bargaining Power of Suppliers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Technological Innovations in North America Sports Promoter Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By type

      1. 2.1.1 Football

      2. 2.1.2 Basketball

      3. 2.1.3 Baseball

      4. 2.1.4 Hockey

      5. 2.1.5 Other Types

    2. 2.2 By Revenue Source

      1. 2.2.1 Media Rights

      2. 2.2.2 Merchandising

      3. 2.2.3 Tickets

      4. 2.2.4 Sponsorship

    3. 2.3 By End User

      1. 2.3.1 Individual

      2. 2.3.2 Companies

    4. 2.4 By Country

      1. 2.4.1 United States

      2. 2.4.2 Canada

      3. 2.4.3 Mexico

      4. 2.4.4 Rest Of North America

North America Sports Promoter Market Size FAQs

The North America Sports Promoter Market is projected to register a CAGR of 7.15% during the forecast period (2024-2029)

USA Football, Major League Baseball, National Basketball Association, Wasserman and Creative Artists Agency are the major companies operating in the North America Sports Promoter Market.

North America Sports Promoter Market Report Snapshots

North America Sports Promoter Market Size & Share Analysis - Growth Trends & Forecast (2024-2029)