North America Soup Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Soup Market is segmented by Form (Liquid, Dehydrated, Instant, Chilled, Frozen, and UHT), Packaging (Canned, Pouch, and Rigid and Semi-Rigid), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Grocery Stores, Online Retailing, and Others), and Geography.

Market Snapshot

market sum
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.1 %
Largest Market: United States

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Market Overview

North American Soup market is expected to grow at a CAGR of 3.1% during the forecast period, 2020 - 2025.

  • Refrigerated and fresh soups are gaining popularity in the North America market. This can be attributed to the increase in consumer awareness regarding healthy food ingredients, changing food habits of the consumers, and rise in disposable income that further leads to the high purchasing power of the consumers. Refrigerated soups mostly have restricted shelf life and a higher price point.
  • Innovation in the soup products drives the sales in convenience stores and retailers make the most of them, by understanding the current snacking trends and stocking the right soup variety for their customers.

Scope of the Report

The North American soup market has been segmented by form into liquid, dehydrated, instant, chilled, frozen, and UHT. By packaging, the market is segmented into canned, pouch, rigid and semi-regid. On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, grocery stores, online retailers, and others. Of these, supermarkets/hypermarkets contribute the highest revenue. Also, the study provides an analysis of the soup market in the emerging and established markets across the region, including United States, Mexico, Canada, and rest of the North America.

By Category
Vegetarian Soup
Non-Vegetarian Soup
By Type
Canned/Preserved Soup
Dehydrated Soups
Instant Soups
Chilled Soups
Frozen Soups
UHT Soups
By Packaging
Other Packaging
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Grocery Stores
Online Retailers
North America
United States
Rest of North America

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Key Market Trends

Rising Trend of Convenience Foods

With changing life styles, the demand for convenience food is increasing simultaneously across the region. The demand for convenience is growing, particularly among middle-to-higher-income consumers, who are in a position to pay more for added convenience. Soups add this convenience factor with healthier and tasty food alternatives in the lifestyle of the fast-paced consumers. Factors, such as easy availability, convenience to cook, and travel friendly, are added advantages associated with the convenience soups variants. Further, convenience food, such as chilled and frozen soups, are rich in nutrition. The meat and vegetables added in these soups comprise of vast array of essential vitamins and minerals.


trend 1

United States holds the Largest Share in North America

The rising demand for convenience, owing to increasing disposable income, rapid urbanization, changing lifestyle of consumers, and changing taste preferences is estimated to drive the North America soups market. The North American soups market has been geographically segmented into the U.S., Canada, Mexico, and others. The United States holds the largest market share followed by Canada. In the developed countries increased health awareness campaigns have resulted in the demand for packaged soup, which contains fresh ingredients and fewer preservatives.

trend 2

Competitive Landscape

North America soup market is highly fragmented with a large number of international and regional vendors. The vendors compete for innovation, pricing, and distribution. Some of the major players in the market include Campbell Soup, ConAgra Foods, Kraft Heinz, Frontier Soups, and Hain Celestial, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Vegetarian Soup

      2. 5.1.2 Non-Vegetarian Soup

    2. 5.2 By Type

      1. 5.2.1 Canned/Preserved Soup

      2. 5.2.2 Dehydrated Soups

      3. 5.2.3 Instant Soups

      4. 5.2.4 Chilled Soups

      5. 5.2.5 Frozen Soups

      6. 5.2.6 UHT Soups

    3. 5.3 By Packaging

      1. 5.3.1 Canned

      2. 5.3.2 Pouched

      3. 5.3.3 Other Packaging

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets/ Hypermarkets

      2. 5.4.2 Convenience Stores

      3. 5.4.3 Grocery Stores

      4. 5.4.4 Online Retailers

      5. 5.4.5 Others

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 B&G Foods

      2. 6.4.2 Baxters Food Group

      3. 6.4.3 Campbell Soup

      4. 6.4.4 ConAgra Foods

      5. 6.4.5 Frontier Soups

      6. 6.4.6 General Mills

      7. 6.4.7 Hain Celestial

      8. 6.4.8 Kraft Heinz

      9. 6.4.9 Kroger

      10. 6.4.10 Premier Foods

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Soup Market market is studied from 2016 - 2026.

The North America Soup Market is growing at a CAGR of 3.1% over the next 5 years.

The North America Soup Market is valued at United States in 2026.

Campbell, ConAgra Foods, Kraft Heinz, Hain Celestial, Premier Foods are the major companies operating in North America Soup Market.

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