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Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 6.14 Billion |
Market Size (2030) | USD 6.66 Billion |
CAGR (2025 - 2030) | 1.65 % |
Market Concentration | High |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
North American Soup Market Analysis
The North America Soup Market size is estimated at USD 6.14 billion in 2025, and is expected to reach USD 6.66 billion by 2030, at a CAGR of 1.65% during the forecast period (2025-2030).
The North American soup market continues to evolve, driven by changing consumer preferences and urbanization trends that have led to increased demand for convenience soup solutions. Consumer behavior has shifted notably toward ready-to-cook convenience foods, with working professionals and urban dwellers seeking quick meal options that align with their busy lifestyles. The retail landscape has become increasingly concentrated, as evidenced by major retailers like Walmart accounting for approximately 22% of leading manufacturers' net sales, demonstrating the significant influence of large retail chains in product distribution and market access.
Product innovation has become a crucial differentiator in the market, with manufacturers focusing on developing healthier and more convenient soup options. Companies are responding to consumer demand for products with cleaner labels, reduced sodium content, and enhanced nutritional profiles. This trend is exemplified by recent market entries, such as Herbalife Nutrition's 2021 launch of protein-enriched instant soups containing 15 grams of plant-based protein and 3 grams of fiber, targeting health-conscious consumers seeking nutritious snack alternatives.
The market is witnessing a notable expansion in premium soup and specialized product offerings, particularly in the natural and organic soup segments. Manufacturers are increasingly incorporating exotic flavors and innovative ingredients to cater to evolving consumer palates and dietary preferences. Private label soup products have gained significant traction, with retailers like Hy-Vee introducing specialized product lines such as the Good Graces gluten-free soup range in 2021, demonstrating the growing importance of store brands in meeting specific consumer needs.
Distribution channels are diversifying, with traditional retail formats being complemented by emerging channels such as e-commerce and specialty stores. Supermarkets and hypermarkets remain dominant, but online retail platforms are gaining prominence as consumers increasingly embrace digital shopping experiences. The market is characterized by intense competition among established brands and private labels, with companies focusing on product differentiation, marketing strategies, and distribution optimization to maintain their market positions and capture new growth opportunities.
North American Soup Market Trends
Convenient Product Formats Drive the Market
The North American soup market is experiencing significant growth driven by the increasing demand for convenient product formats, particularly among middle-to-higher-income consumers with busy lifestyles. Consumer research indicates that 63% of Americans choose convenience soup products primarily for time-saving benefits, while 44% cite low effort as a key factor in their purchasing decisions. This trend has led manufacturers to focus on developing products that offer greater convenience in terms of packaging, preparation time, and shelf life, with ready-to-eat soup formats gaining particular traction in the market.
The shift in consumer preferences is evident in consumption patterns, with ready-to-serve soups accounting for 65% of soup consumption compared to 35% for condensed varieties. Manufacturers are responding to this trend by introducing innovative packaging solutions and convenient formats. For instance, companies are marketing products as "Cup Soup," providing clear purpose-driven formats for on-the-go consumption. Additionally, manufacturers are incorporating features like microwavable cups and pouched packaging, which are gaining preference due to their small size and easy-to-carry attributes, further driving market growth through enhanced consumer convenience.
Growing Health and Wellness Consciousness
The increasing health consciousness among North American consumers, particularly millennials, is significantly driving the soup market's evolution toward healthier offerings. Manufacturers are responding to this trend by developing products with clean labels, organic ingredients, and reduced sodium content. This shift is evidenced by the growing number of products featuring health claims, natural ingredients, and certifications from recognized organizations like the American Heart Association, which helps build consumer confidence in these healthier alternatives.
The market is witnessing a surge in product innovations focused on health and wellness attributes. Companies are enhancing their product portfolios with better-for-you versions featuring wholesome ingredients, including plant-based options, whole grains, and vegetables. For example, manufacturers are launching organic instant soup that contains no artificial additives and is processed without synthetic ingredients throughout the value chain. Additionally, companies are introducing products with specific health claims such as gluten-free, low sodium, and preservative-free formulations, catering to the growing consumer demand for nutritious and functional food options. This health-focused innovation trend is particularly evident in premium and novel flavor launches that combine nutritional benefits with appealing taste profiles.
Segment Analysis: By Type
Canned/Preserved Segment in North America Soup Market
The canned soup/preserved soup segment continues to dominate the North American soup market, holding approximately 77% market share in 2024. This substantial market position is primarily driven by the segment's robust distribution network and widespread consumer acceptance across the region. The convenience factor, longer shelf life, and availability of various flavors and formulations have contributed significantly to maintaining its market leadership. Major manufacturers are focusing on clean-label initiatives and introducing premium varieties with natural ingredients to cater to evolving consumer preferences. The segment has also witnessed increased demand due to its cost-effectiveness and easy storage capabilities, making it a preferred choice for both retailers and consumers.
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Chilled Segment in North America Soup Market
The chilled liquid soup segment is emerging as a significant growth driver in the North American soup market, projected to grow at approximately 4% during 2024-2029. This growth is primarily attributed to increasing consumer preference for fresher alternatives and perceived higher nutritional value compared to shelf-stable variants. Manufacturers are capitalizing on this trend by introducing innovative flavors and clean-label formulations in the chilled category. The segment's growth is further supported by expanding refrigerated shelf space in retail stores and the rising demand for premium, restaurant-quality soup experiences at home. Additionally, the increasing focus on health and wellness has led to the introduction of more organic and natural varieties in the chilled soup category.
Remaining Segments in North America Soup Market
The dehydrated soup/instant soup segment and other specialty soup types complete the North American soup market landscape. Dehydrated/instant soups maintain their relevance through convenience and portability features, particularly appealing to time-constrained consumers and younger demographics. The other types segment, including frozen soup and specialty varieties, continues to drive innovation in the market through unique flavors and formats. These segments are witnessing increased product development activities focused on clean-label ingredients, reduced sodium content, and novel packaging solutions to meet evolving consumer preferences and dietary requirements.
Segment Analysis: By Category
Conventional Soup Segment in North America Soup Market
The conventional soup segment continues to dominate the North American soup market, holding approximately 81% market share in 2024. This substantial market presence is primarily attributed to the segment's well-established distribution networks, competitive pricing strategies, and wide product variety catering to diverse consumer preferences. Major manufacturers are continuously innovating within this segment by introducing new flavors, convenient packaging formats, and improved nutritional profiles to maintain their market position. The segment's strength is further reinforced by its strong retail presence across supermarkets, hypermarkets, and convenience stores, making these products easily accessible to consumers across the region.
Organic Soup Segment in North America Soup Market
The organic soup segment is experiencing robust growth in the North American market, projected to grow at approximately 5% during 2024-2029. This growth is primarily driven by increasing consumer awareness about health benefits, rising disposable incomes, and growing preference for clean-label products. Manufacturers are responding to this trend by expanding their organic soup portfolios and investing in innovative product formulations that incorporate novel ingredients and flavors. The segment's growth is further supported by the expanding distribution channels, particularly through natural food stores and e-commerce platforms, making organic soups more accessible to health-conscious consumers across North America.
Segment Analysis: By Distribution Channel
Supermarkets/Hypermarkets Segment in North America Soup Market
Supermarkets/hypermarkets continue to dominate the North American soup market, commanding approximately 64% of the total market share in 2024. This channel's dominance can be attributed to its extensive retail space that caters to diverse consumer preferences and the ability to offer a wide variety of soup products under one roof. The segment's strength is further reinforced by the presence of dedicated shelf space and specialized storage facilities specifically designed for soup products, along with frequent promotional offers that attract consumers. Major retail chains like Walmart, Kroger, Trader Joe's, Wegmans, Costco, and Aldi have established themselves as key distribution points, offering an extensive range of soup varieties and brands. These retailers' robust infrastructure and strategic location advantages have made them the preferred destination for consumers seeking soup products.
Online Stores Segment in North America Soup Market
The online stores segment is experiencing remarkable growth in the North American soup market, projected to grow at approximately 10% during 2024-2029. This substantial growth is driven by several factors, including the increasing consumer preference for convenient shopping options, the wide selection of products available online, and attractive promotional offers and discounts. The segment's growth is further fueled by the rising adoption of e-commerce platforms among millennials who value time-saving shopping solutions. Major retailers are increasingly adopting omnichannel strategies, including robust e-commerce platforms, to reduce operating costs and increase their margins. The convenience of 24/7 shopping accessibility, easy product comparison capabilities, and the growing trend of digital grocery shopping are expected to continue driving the segment's expansion in the coming years.
Remaining Segments in Distribution Channel
The convenience stores segment maintains its significance in the North American soup market by offering easy accessibility and quick shopping experiences, particularly benefiting from strategic locations near residential areas and extended operating hours. These stores are increasingly adapting their product mix and packaging sizes to meet impulsive consumer needs and are adding innovative soup varieties with unique flavoring options. Meanwhile, other distribution channels, including specialist stores, department stores, and warehouse clubs, contribute significantly to the market by offering specific product categories such as organic, natural, or plant-based soups. These channels provide manufacturers with opportunities to showcase premium and specialized soup varieties, helping them capture specific consumer segments and expand their market presence.
North America Soup Market Geography Segment Analysis
North America Soup Market in the United States
The United States dominates the North American soup market, commanding approximately 84% of the total market share in 2024. The market's robust performance is driven by the evolving consumer perception of soups as a healthier food choice and the increasing preference for quick meals. The country's retail landscape has witnessed significant transformation with the introduction of premium and novel soup flavors across various brands. American consumers are increasingly becoming health-conscious, leading manufacturers to focus on developing products with reduced sodium content and natural ingredients. The market has also seen substantial growth in the organic soup and clean-label segments, with major players expanding their product portfolios to meet these demands. The strong distribution network, encompassing supermarkets, convenience stores, and growing e-commerce channels, has further strengthened the market position. Additionally, the rising trend of wellness brands entering the soup category has introduced innovative formulations targeting specific nutritional needs and dietary preferences.
North America Soup Market in Mexico
Mexico represents the most dynamic market in the North American region, projected to grow at approximately 4% CAGR during 2024-2029. The country's soup market is experiencing significant transformation driven by increasing health consciousness among young consumers who are willing to spend more on products with high dietary fiber and nutritional value. The market has witnessed remarkable premiumization trends, with consumers showing increased interest in premium soup varieties that offer unique flavors and health benefits. The expansion of modern retail formats and rapid internet penetration has significantly improved product accessibility and visibility in the Mexican market. Local manufacturers are increasingly focusing on developing products that cater to regional taste preferences while incorporating international flavor influences. The growing middle-class population and increasing urbanization have created new opportunities for convenient meal solutions, particularly benefiting the soup category. Furthermore, the rise of e-commerce platforms has boosted the visibility of both domestic and international soup brands, making various product options more accessible to Mexican consumers.
North America Soup Market in Canada
Canada's soup market continues to evolve with changing consumer preferences and increasing demand for convenience foods. The market is characterized by strong innovation in product development, particularly in the areas of clean label and organic soup offerings. Canadian consumers show a growing interest in soups with different international flavors, influenced by the country's diverse population demographics. The retail landscape has witnessed significant transformation with both established players and restaurants launching their retail lines of popular soups. The market has seen particular success in premium soup options that feature clean, simple, and nutritious ingredients. Canadian manufacturers are actively responding to health trends by developing products with reduced sodium content and increased nutritional value. The country's robust distribution network, including major retail chains and growing e-commerce platforms, has facilitated better market penetration and product accessibility. Additionally, the seasonal nature of soup consumption in Canada has prompted manufacturers to develop innovative marketing strategies and product variations suitable for different weather conditions.
North America Soup Market in Other Countries
The rest of the North American soup market, encompassing countries like Costa Rica, Cuba, Dominica, Guatemala, and Jamaica, demonstrates unique market dynamics influenced by their respective cultural preferences and economic conditions. These markets are increasingly adopting healthy eating trends, influenced by their well-developed neighboring countries. The growing internet penetration in these regions has significantly impacted consumer awareness and preferences for various soup products. Local food processing industries are actively responding to the increasing demand for ready-to-eat foods, including frozen soup and fresh soup, by expanding their production capabilities and product offerings. The influence of American culture, combined with strategic investments and product placements by major manufacturers, has helped shape consumer preferences in these markets. These countries also show growing interest in both traditional local flavors and international soup varieties, creating a diverse market landscape. The expansion of modern retail formats and improving distribution networks has enhanced product accessibility and market penetration in these regions.
North American Soup Industry Overview
Top Companies in North America Soup Market
The North American soup market features prominent players like Campbell Soup Company, General Mills, Unilever PLC, and Kraft Heinz Company leading the industry through various strategic initiatives. Companies are heavily investing in product innovation to meet evolving consumer preferences, particularly focusing on organic, clean-label, and health-conscious offerings with new flavor profiles and convenient packaging formats. Operational agility has become crucial as manufacturers enhance their production capabilities and distribution networks while optimizing soup processing efficiency. Strategic moves in the market primarily revolve around mergers and acquisitions to consolidate market position and expand product portfolios, with companies like Campbell's acquisition of Pacific Foods exemplifying this trend. Geographic expansion remains a key focus area, with companies establishing new manufacturing facilities and strengthening their presence across different regions through various distribution channels, including traditional retail, e-commerce, and food service soup.
Consolidated Market with Strong Brand Presence
The North American soup market demonstrates a highly consolidated structure dominated by large multinational conglomerates with established brand portfolios and extensive distribution networks. These major players leverage their significant research and development capabilities, manufacturing infrastructure, and marketing resources to maintain their market positions while continuously adapting to changing consumer preferences. The presence of regional players and specialists adds a layer of competition, particularly in niche segments such as organic and specialty soups, though their market share remains relatively limited compared to the industry leaders.
The market has witnessed significant merger and acquisition activity as larger companies seek to strengthen their positions and expand their product offerings. These strategic moves often target companies with strong positions in growing segments like organic soups or those with unique product innovations that can complement existing portfolios. The consolidation trend has been driven by the need to achieve economies of scale, enhance distribution capabilities, and acquire innovative products or technologies that can provide competitive advantages in an evolving market landscape.
Innovation and Adaptability Drive Market Success
For incumbent companies to maintain and increase their market share, focusing on product innovation and portfolio diversification has become essential, particularly in addressing growing consumer demand for healthier, organic, and convenient options. Successful market leaders are investing heavily in research and development to create new flavors and formats while also upgrading their manufacturing capabilities to improve efficiency and sustainability. Building strong relationships with retailers and developing omnichannel distribution strategies have become crucial factors for success, as has the ability to respond quickly to changing consumer preferences and market dynamics.
Contenders looking to gain ground in the market must focus on identifying and exploiting niche segments while building strong brand identities that resonate with specific consumer groups. The increasing consumer focus on health and wellness presents opportunities for new entrants to differentiate themselves through innovative products and unique value propositions. However, companies must navigate challenges such as high buyer concentration in retail channels, the threat of substitute products including homemade soups and alternative meal solutions, and evolving regulatory requirements related to food safety and labeling. Success in this competitive landscape requires a balanced approach to innovation, operational efficiency, and market responsiveness while maintaining strong relationships with key stakeholders across the value chain, including those involved in soup manufacturing and private label soup production.
North American Soup Market Leaders
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Campbell Soup Company
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General Mills Inc.
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Unilever PLC
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Blount Fine Foods Corp.
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Loblaw Companies Limited
- *Disclaimer: Major Players sorted in no particular order
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North American Soup Market News
- October 2022: Campbell launched a new exciting series of soups for lunchtime called Chunky Soup. It is available in four new flavors, namely chicken noodle, streak and potato, sirloin burger, and chicken and sausage gumbo.
- July 2022: Upton's Naturals introduced three new recipes to its lineup of vegan soups that provide plant-based protein (8-11g per serving) and only 180-300 calories a bowl. The new products are Non-GMO Certified (NSF), Plant-Based Certified, contain no added colors, flavors, or preservatives, and are completely free of cholesterol and trans fat.
- November 2021: Herbalife Nutrition expanded its offering into the soup category in the United States with instant soup, a soup mix formulated with 15 gms of plant-based protein to help satisfy hunger and provide long-lasting energy of 3 gms of fiber.
North American Soup Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitutes
- 4.3.5 Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Canned/Preserved
- 5.1.2 Chilled
- 5.1.3 Dehydrated/Instant
- 5.1.4 Other Types
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5.2 Category
- 5.2.1 Conventional Soup
- 5.2.2 Organic Soup
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5.3 Distribution Channel
- 5.3.1 Supermarkets/ Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Online Stores
- 5.3.4 Other Distribution Channels
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5.4 Country
- 5.4.1 United States
- 5.4.2 Canada
- 5.4.3 Mexico
- 5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Campbell Soup Company
- 6.3.2 Unilever PLC
- 6.3.3 Blount Fine Foods Corp.
- 6.3.4 Uptons Naturals
- 6.3.5 B&G Foods Inc.
- 6.3.6 Baxters Food Group Limited
- 6.3.7 Herbalife Nutrition
- 6.3.8 General Mills Inc.
- 6.3.9 Kraft Heinz Company
- 6.3.10 Nestle SA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North American Soup Industry Segmentation
Soup is primarily liquid food, generally served warm or hot, that is made by combining ingredients of meat or vegetables with stock, milk, or water.
The North American soup market has been segmented by type, category, distribution channel, and country. By type, the market is segmented into canned/preserved, chilled, dehydrated/instant, and other types. By category, the market is segmented into conventional and organic. By distribution channel into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the soup market in the emerging and established markets across the region, including the United States, Mexico, Canada, and Rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.
Type | Canned/Preserved |
Chilled | |
Dehydrated/Instant | |
Other Types | |
Category | Conventional Soup |
Organic Soup | |
Distribution Channel | Supermarkets/ Hypermarkets |
Convenience Stores | |
Online Stores | |
Other Distribution Channels | |
Country | United States |
Canada | |
Mexico | |
Rest of North America |
North American Soup Market Research FAQs
How big is the North America Soup Market?
The North America Soup Market size is expected to reach USD 6.14 billion in 2025 and grow at a CAGR of 1.65% to reach USD 6.66 billion by 2030.
What is the current North America Soup Market size?
In 2025, the North America Soup Market size is expected to reach USD 6.14 billion.
Who are the key players in North America Soup Market?
Campbell Soup Company, General Mills Inc., Unilever PLC, Blount Fine Foods Corp. and Loblaw Companies Limited are the major companies operating in the North America Soup Market.
What years does this North America Soup Market cover, and what was the market size in 2024?
In 2024, the North America Soup Market size was estimated at USD 6.04 billion. The report covers the North America Soup Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Soup Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
North America Soup Market Research
Mordor Intelligence delivers a comprehensive analysis of the soup industry. We leverage extensive expertise in soup manufacturing and soup processing research. Our latest report examines all major segments, including bouillon, broth, and various soup types such as vegetable soup, noodle soup, cream soup, and clear soup. The analysis covers manufacturing processes for canned soup, fresh soup, instant soup, and frozen soup. This information is available as a downloadable report PDF with detailed insights into dried soup and dehydrated soup segments.
The report provides valuable intelligence for stakeholders across the commercial soup and food service soup sectors. It includes manufacturers of premium soup and gourmet soup products. Our analysis encompasses organic soup trends, convenience soup innovations, and developments in packaged soup formats. These formats include powder soup, condensed soup, and cup soup varieties. The research also examines private label soup opportunities, liquid soup formulations, and ready to eat soup market dynamics. It offers comprehensive insights for both established players and new entrants in the soup mix segment.