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North America Soft Drinks Packaging Market Size (2024 - 2029)

The North America soft drinks packaging market is experiencing growth driven by evolving consumer preferences and hygiene concerns, particularly accelerated by the COVID-19 pandemic. The demand for packaging solutions, such as cans and plastic bottles, is increasing due to their perceived hygiene benefits. Packaging plays a crucial role in enhancing user experience and brand visibility, with innovation being key to attracting consumers, especially as the market shifts towards healthier beverage options. Plastic remains the dominant material due to its lightweight and cost-effective properties, contributing significantly to the market's share. The pandemic has also altered consumption patterns, prompting the industry to adapt with innovative packaging solutions to meet new consumer demands.

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Market Size of North America Soft Drinks Packaging Industry

North America Soft Drinks Packaging Market Forecast
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.95 %
Market Concentration Low

Major Players

North America Soft Drinks Packaging Market Key Players

*Disclaimer: Major Players sorted in no particular order

North America Soft Drinks Packaging Market Analysis

The North America soft drinks packaging market is expected to register a CAGR of 8.95% during the forecast period of 2022-2027. The global outbreak of the COVID-19 pandemic has significantly impacted the packaging industry, which has led to some of the sharpest declines in demand for certain types of packaging in recent times while accelerating growth for others. Several manufacturers in the country are witnessing an uptake in demand for cans and plastic bottles due to hygiene-based consumer perceptions surrounding the packaging materials.

Packaging plays an essential role in the soft drinks market. Efficient packaging solutions offer ease of use, disposability, and enhanced user experience. These benefits have led to the demand for packaging solutions for the soft drinks segment in the region. Another trend augmenting demand is new and innovative products that help manufacturers enhance their brand visibility while offering product differentiation.

With the trend toward healthier beverages threatening the growth of carbonated soft drinks, finding new and innovative ways to get consumers through packaging stimuli is crucial for packaging manufacturers and brand owners. However, the cost will still be the key ingredient to any new packaging feasibility.

Soft drinks are the second most-consumed drink after water, with plastic being the most used material for soft drinks packaging. Many beverage companies favor plastic packaging material for bottled beverages due to its lightweight, durability, and cost-efficiency.

Many plastic products are being recycled and reused in recent years. Also, the variety of plastics available for packaging, such as PVC, PE, PP, PS, PET, and nylon, is one of the reasons contributing to the market share of this segment in the region.

As a result of the COVID-19 pandemic, out-of-home consumption of soft drinks, which historically generates the highest margin, has come to nearly a standstill due to growing concerns about maintaining hygiene and widespread lockdown. This is expected to bring long-term changes in customers' behavior and purchasing patterns, pushing the packaging industry to bring innovative solutions to meet the changing requirements.

North America Soft Drinks Packaging Industry Segmentation

The primary function of packaging is to protect the product, maintain its safety and quality, and reduce transportation risk. North America is the world's largest packaging consumer, and the market has recently been growing steadily. However, the transition toward sustainable packaging lately is driving the soft drinks packaging industry to bring innovative and eco-friendly packaging solutions. This report gives a detailed study of the market landscape, including the key growth strategies, competition analysis, and key trends that will impact the industry. Further, the report provides the impact of the COVID-19 pandemic on the market.

The North America soft drinks packaging market is segmented by packaging material type (plastic, paper and paperboard, glass, and metal), product type (bottled water, carbonated drinks, juices, RTD beverages, and sports drinks), and geography.

Packaging Material Type
Plastic
Paper and Paperboard
Glass
Metal
Other Materials
Product Type
Bottled Water
Carbonated Drinks
Juices
RTD Beverages
Sports Drinks
Other Product Types
Geography
United States
Canada
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North America Soft Drinks Packaging Market Size Summary

The North America soft drinks packaging market is experiencing a dynamic shift, driven by evolving consumer preferences and the impact of the COVID-19 pandemic. The demand for packaging solutions in this sector is being propelled by the need for hygiene and safety, with cans and plastic bottles gaining popularity due to their perceived cleanliness. Packaging plays a crucial role in enhancing user experience, offering ease of use and disposability, which are increasingly valued by consumers. The market is also witnessing a trend towards innovative packaging solutions that help brands differentiate their products and enhance visibility. As health-conscious consumers lean towards healthier beverage options, packaging manufacturers are challenged to create appealing packaging that attracts consumers while keeping costs in check.

The market is moderately concentrated, with key players like Pactive LLC, Amcor Ltd, Genpak LLC, and Graham Packaging Company leading the charge through product innovations and strategic partnerships. The rise in ready-to-drink beverages, including iced tea, energy drinks, and cocktails, is contributing to the demand for flexible and recyclable packaging solutions. The use of plastic materials, such as PET and PE, remains prevalent due to their lightweight and cost-effective nature. Aseptic packaging is gaining traction for fruit-based beverages, extending shelf life without refrigeration. The pandemic highlighted the limitations of traditional packaging, prompting a shift towards aseptic solutions. Recent developments, such as Ball Corporation's aluminum cup rollout and Amcor's investment in flexible packaging, underscore the industry's focus on sustainability and innovation.

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North America Soft Drinks Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Assessment of Impact of the COVID-19 Pandemic on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 Packaging Material Type

      1. 2.1.1 Plastic

      2. 2.1.2 Paper and Paperboard

      3. 2.1.3 Glass

      4. 2.1.4 Metal

      5. 2.1.5 Other Materials

    2. 2.2 Product Type

      1. 2.2.1 Bottled Water

      2. 2.2.2 Carbonated Drinks

      3. 2.2.3 Juices

      4. 2.2.4 RTD Beverages

      5. 2.2.5 Sports Drinks

      6. 2.2.6 Other Product Types

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

North America Soft Drinks Packaging Market Size FAQs

The North America Soft Drinks Packaging Market is projected to register a CAGR of 8.95% during the forecast period (2024-2029)

Pactive LLC, Amcor Ltd., Genpak LLC, Graham Packaging Company and Ball Corporation are the major companies operating in the North America Soft Drinks Packaging Market.

North America Soft Drinks Packaging Report Snapshots

North America Soft Drinks Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)