Market Size of north america snack bar Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 13.70 Billion |
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Market Size (2030) | USD 21.86 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 8.10 % |
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Largest Share by Country | United States |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Snack Bar Market Analysis
The North America Snack Bar Market size is estimated at 13.70 billion USD in 2024, and is expected to reach 21.86 billion USD by 2030, growing at a CAGR of 8.10% during the forecast period (2024-2030).
13.70 Billion
Market Size in 2024 (USD)
21.86 Billion
Market Size in 2030 (USD)
5.18 %
CAGR (2018-2023)
8.10 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
46.72 %
value share, Protein Bar, 2023
The sales of cereal bars are growing as they are an easy, affordable way to get a nutritious breakfast or snack on the go, and meal replacement making it the largest segment.
Largest Segment by Distribution Channel
40.85 %
value share, Supermarket/Hypermarket, 2023
The product assortment and shelf space in supermarkets allow consumers to compare the products, which has emerged as one of the major factors driving segmental growth.
Fastest-growing Segment by Confectionery variant
9.79 %
Projected CAGR, Protein Bar, 2024-2030
Americans sedentary lifestyles and hectic work schedules are leading them to look for healthier alternatives is leading to increasing the demand of products like protein bars.
Fastest-growing Segment by Distribution Channel
9.72 %
Projected CAGR, Online Retail Store, 2024-2030
The ease of shopping experience through online channels and the increasing number of retailers in this channel have become a major driver of the segment's growth.
Leading Market Player
21.88 %
market share, Mondelēz International Inc., 2022
The major focus on product development by Mondelēz made it the market leader. It has been ramping up its existing range of products and influencing consumer behavior.
Supermarkets and hypermarkets hold the prominent share as major retail chains, including Walmart, Sprouts, Kroger, and Meijer, have dedicated shelves and cabinets for snack bars
- The overall North American distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated shelves and cabinets for snack bars to simplify the shopping experience of health-conscious consumers.
- Online retail stores are likely to be the fastest-growing segment by recording a CAGR of 8.10% during the forecast period. The e-commerce sector is growing faster than any other traditional retail channel. This increase is primarily due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. The e-commerce approach adopted by major retailers across the region also drives the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart, among others, focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
- Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2025. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The region's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. The supermarket also has the advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor in the area.
Understand The Key Trends Shaping This Market
The United States dominates the market, with over 80% of consumers regularly consuming nutrition, protein, and all-purpose snack bars
- The sales value of snack bars in the North American region increased by 7.19% in 2023 compared to the previous year. The growth is attributed to rising consumer preference toward ready-to-eat (RTE), meal replacement, and packed food items as a part of their busy and hectic lifestyles.
- The United States accounts for most of the region's overall snack bar consumption. The sales value of snack bars in the United States is anticipated to grow 21% in 2025 compared to 2022. The demand for snack bars is growing considerably due to their health benefits and the availability of a wide range of flavors within various snack bar categories. With the growing vegan trend and the use of organic ingredients in snack bars, there is a shift in consumer behavior, resulting in higher adoption of products made from plant sources compared to animal sources.
- As of 2022, in the United States, more than half (51%) of the consumers consumed regular, all-purpose snack bars and preferred other types of bar products as well. Around 36% of the consumers in the country consumed snack or nutrition protein bars, 35% of the adults consumed fiber bars, and 22% consumed nutrition bars.
- Canada is the second largest-growing market in North America. The sales value of snack bars in Canada grew 6.6% from 2022 to 2023. The growth is aided by the growing demand for clean-label products and the rising awareness of healthy food. Canadians increasingly consume snack bars containing nutrient-rich, gluten-free, sugar-free, and many other types of snack bars.
North America Snack Bar Industry Segmentation
Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The overall North American distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated shelves and cabinets for snack bars to simplify the shopping experience of health-conscious consumers.
- Online retail stores are likely to be the fastest-growing segment by recording a CAGR of 8.10% during the forecast period. The e-commerce sector is growing faster than any other traditional retail channel. This increase is primarily due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. The e-commerce approach adopted by major retailers across the region also drives the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart, among others, focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
- Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2025. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The region's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. The supermarket also has the advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor in the area.
| Confectionery Variant | |
| Cereal Bar | |
| Fruit & Nut Bar | |
| Protein Bar |
| Distribution Channel | |
| Convenience Store | |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
Need A Different Region Or Segment?
North America Snack Bar Market Size Summary
The North America Snack Bar Market is experiencing significant growth, driven by a rising consumer preference for health-oriented and convenient snacking options. The market is characterized by a robust distribution network, with major retailers like Walmart, Sprouts, Kroger, and Meijer dedicating shelf space to snack bars, enhancing the shopping experience for health-conscious consumers. The e-commerce sector is emerging as the fastest-growing channel, with online retailers expanding their offerings to meet the increasing demand for functional and healthy snack products. Supermarkets also play a crucial role in the market, offering a wide selection of brands and frequent promotions, which influence consumer purchasing decisions. The market's growth is further supported by the trend towards ready-to-eat and meal replacement products, catering to the busy lifestyles of consumers in the region.
In the United States, snack bars dominate the market, with a significant portion of the population consuming various types, including protein and fiber bars. The demand is fueled by the health benefits and diverse flavors available, alongside a growing interest in vegan and organic ingredients. Canada follows as a rapidly growing market, with an increasing focus on clean-label and nutrient-rich products. Brand loyalty is a key factor, with consumers preferring established brands like Crunch Plus, Nature Valley, and ProBar. The market is fragmented, with major players such as General Mills, Kellogg, Mars, Mondelēz International, and PepsiCo holding substantial shares. Recent developments include partnerships and product launches aimed at enhancing product offerings and expanding market reach, reflecting the ongoing innovation and competition within the North American snack bar industry.
North America Snack Bar Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Confectionery Variant
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1.1.1 Cereal Bar
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1.1.2 Fruit & Nut Bar
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1.1.3 Protein Bar
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1.2 Distribution Channel
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1.2.1 Convenience Store
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1.2.2 Online Retail Store
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1.2.3 Supermarket/Hypermarket
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1.2.4 Others
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1.3 Country
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1.3.1 Canada
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1.3.2 Mexico
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1.3.3 United States
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1.3.4 Rest of North America
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North America Snack Bar Market Size FAQs
How big is the North America Snack Bar Market?
The North America Snack Bar Market size is expected to reach USD 13.70 billion in 2024 and grow at a CAGR of 8.10% to reach USD 21.86 billion by 2030.
What is the current North America Snack Bar Market size?
In 2024, the North America Snack Bar Market size is expected to reach USD 13.70 billion.
