North America Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Snack Bar Market is segmented by Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar), by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Country (Canada, Mexico, United States). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

North America Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Snack Bar Market Size

North America Snack Bar Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 14.79 Billion
Market Size (2030) USD 21.86 Billion
CAGR (2025 - 2030) 8.12 %
Market Concentration Medium

Major Players

North America Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of North America Snack Bar Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

North America Snack Bar Market Analysis

The North America Snack Bar Market size is estimated at 14.79 billion USD in 2025, and is expected to reach 21.86 billion USD by 2030, growing at a CAGR of 8.12% during the forecast period (2025-2030).

The North American snack bar industry is experiencing a significant transformation driven by evolving consumer preferences and retail modernization. Major retailers, including Walmart, Sprouts, Kroger, and Meijer, are revolutionizing the shopping experience by creating dedicated shelves and specialized sections for snack bars, catering to health-conscious consumers. This retail evolution reflects the broader industry trend, with supermarkets and hypermarkets commanding 41.8% of the value share in 2023. The shift towards omnichannel shopping has become particularly prominent, with retailers like Costco, Trader Joe's, and Walmart expanding their digital capabilities while maintaining a strong brick-and-mortar presence. These developments are reshaping how consumers interact with and purchase snack bar products.


Consumer behavior patterns indicate a strong preference for convenient, nutritious snacking options. Recent studies show that over 90% of US consumers were consuming snacks, including snack bars, in 2022, with 51% specifically consuming regular, all-purpose snack bars. The market has responded to this demand by diversifying product offerings, with manufacturers introducing various formulations targeting different consumer needs. The segmentation of consumer preferences is evident, with 36% of consumers opting for protein bars, 35% choosing fiber bars, and 22% selecting nutrition bars, demonstrating the market's ability to cater to diverse nutritional requirements.


The fitness and wellness movement continues to be a significant market driver, with the industry witnessing unprecedented growth in health-conscious consumers. As of 2023, approximately 64.19 million Americans were registered as gym or health club members, representing about 19% of the population. This demographic shift has led to increased demand for functional snack bars, particularly in the protein segment, where 60% of consumers in 2022 indicated that high-protein claims were important in their purchasing decisions. Manufacturers are responding by developing products that align with these wellness-oriented lifestyle choices.


Sustainability and clean-label initiatives are becoming increasingly central to market development. Major companies such as Mondelez International, Mars Inc., Kellogg's, and others are committing to achieving 100% reusable, recyclable, or compostable packaging for their snack bar products. This industry-wide shift towards environmental responsibility is accompanied by a growing emphasis on clean-label products, with manufacturers focusing on natural ingredients, reduced sugar content, and organic certifications. The trend is particularly strong in Canada, where the market has seen significant growth in demand for clean-label products, gluten-free options, and sugar-free alternatives, reflecting a broader regional movement towards more transparent and environmentally conscious food choices.

Segment Analysis: Confectionery Variant

Protein Bar Segment in North American Snack Bar Market

The protein bar segment has emerged as the dominant force in the North American snack bar market, commanding approximately 47% of the market share in 2024, while also maintaining the fastest growth trajectory with a projected growth rate of nearly 10% during 2024-2029. This segment's leadership position is primarily driven by the increasing health consciousness among consumers and the growing fitness trend across the region. In the United States alone, around 64 million Americans are active gym or health club members, creating a substantial consumer base for protein bars. The segment's growth is further bolstered by consumer preferences, with approximately 60% of consumers prioritizing high protein content when purchasing healthy snacks. Manufacturers are responding to this demand by introducing innovative products with enhanced protein content, typically containing 20 grams or more of protein per bar, while maintaining low sugar content between 1-4 grams. The segment's success is also attributed to its appeal to various consumer groups, including fitness enthusiasts, busy professionals, and health-conscious individuals seeking convenient, nutritious snacking options.

Market Analysis of North America Snack Bar Market: Chart for Confectionery Variant

Remaining Segments in Confectionery Variant

The cereal bar and fruit bar segments complete the North American snack bar market landscape, each serving distinct consumer needs and preferences. Cereal bars have established a strong presence in the market by positioning themselves as convenient breakfast bar alternatives and healthy snacking options, with manufacturers focusing on incorporating whole grains, fiber, vitamins, and minerals to enhance their nutritional profile. The segment particularly appeals to busy consumers seeking quick, nutritious breakfast solutions. Meanwhile, the fruit & nut bar segment has carved out its niche by catering to consumers seeking natural, minimally processed snack options. These bars typically feature a blend of dried fruits and various nuts, appealing to health-conscious consumers looking for clean-label products with simple, recognizable ingredients. Both segments continue to evolve through product innovations, particularly in areas such as organic ingredients, reduced sugar content, and allergen-free formulations to meet changing consumer preferences.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in North American Snack Bar Market

Supermarkets and hypermarkets dominate the North American snack bar market, commanding approximately 41% of the market share in 2024. These retail channels maintain their leading position due to their extensive product selection, considerable shelf space allocation, and frequent promotional activities. The segment's strength is further reinforced by the region's well-organized retail industry infrastructure, which provides consumers with convenient access to various snack bar products. Major retail chains like Walmart, Sprouts, Kroger, and Meijer have enhanced their market presence by creating dedicated shelves and cabinets specifically for nutrition bars, making it easier for health-conscious consumers to locate and purchase their preferred products. The supermarket/hypermarket channel also benefits from its ability to influence consumer purchasing decisions through strategic product placement and the advantage of proximity to residential areas.

Online Retail Store Segment in North American Snack Bar Market

The online retail channel is experiencing remarkable growth in the North American snack bar market, projected to expand at approximately 10% during 2024-2029. This growth is primarily driven by shifting consumer preferences towards convenient shopping experiences and the increasing adoption of e-commerce platforms. Major grocery retailers, including Instacart, Walmart, Amazon, and Whole Foods, have strengthened their online presence by offering extensive selections of snack bars through their digital platforms. The segment's growth is further supported by the high internet penetration rate in the region, with about 93% of the population having access to online shopping platforms. Online channels are particularly appealing to consumers due to their ability to offer a wide range of flavors and varieties, catering to different taste preferences and nutritional requirements across various age groups.

Remaining Segments in Distribution Channel

The convenience store segment maintains a significant presence in the snack bar market, offering accessibility and immediate availability to consumers through strategic locations such as petrol stations, highway rest areas, and transit hubs. These stores have enhanced their appeal through various customer loyalty programs and improved refrigeration facilities. The "Others" category, which includes specialty stores, warehouse clubs, drug stores/pharmacies, and vending machines, serves specific consumer needs through specialized product offerings and targeted distribution strategies. Both segments contribute to the market's diversity by providing unique purchasing experiences and catering to different consumer preferences and shopping patterns.

North America Snack Bar Market Geography Segment Analysis

Snack Bar Market in United States

The United States dominates the North American snack bar market, commanding approximately 84% of the total market value in 2024. The country's market leadership is driven by evolving consumer preferences towards convenient, nutritious on-the-go food options. American consumers are increasingly incorporating snack bars into their daily routines, with a significant portion using them as meal replacements or healthy snacking alternatives. The market's robust growth is particularly evident in the protein bar segment, which has gained substantial traction among fitness enthusiasts and health-conscious consumers. The presence of major retail chains and their extensive distribution networks has further facilitated market penetration, while the rising trend of online shopping has created additional growth opportunities. The market is also witnessing increased demand for innovative flavors and functional ingredients, with manufacturers responding through continuous product development and portfolio expansion.

Snack Bar Market in Mexico

Mexico represents one of the most dynamic markets in the North American region, with a projected growth rate of approximately 10% during 2024-2029. The country's snack bar market is experiencing rapid evolution, driven by increasing health consciousness and changing dietary preferences among consumers. The fitness and wellness movement has become a significant catalyst for market growth, with gym-goers and health enthusiasts forming a substantial consumer base. Mexican consumers are showing particular interest in protein-enriched and functional snack bars, leading manufacturers to introduce innovative products tailored to local preferences. The market is also witnessing a notable shift towards sustainable packaging solutions, with major companies committing to environmentally friendly practices. The expansion of modern retail formats and the growing presence of international brands have further contributed to market development, while local players are increasingly focusing on product innovation to maintain competitiveness.

Snack Bar Market in Canada

Canada's snack bar market is characterized by sophisticated consumer preferences and strong demand for premium, health-oriented products. The market has witnessed significant transformation with increasing consumer awareness about clean-label products and nutritional benefits. Canadian consumers show particular interest in products featuring organic snack bar ingredients, sustainable sourcing, and innovative flavors. The country's robust retail infrastructure and well-established distribution networks have facilitated widespread product availability. Manufacturers are responding to consumer demands by introducing new variants with specific health claims, such as gluten-free, allergen-free, and plant-based options. The market also benefits from a strong regulatory framework supporting product quality and safety standards, while the growing trend of online retail has created new opportunities for market expansion and consumer reach.

Snack Bar Market in Other Countries

The snack bar market in other North American countries, including Greenland, Jamaica, Costa Rica, Panama, and Guatemala, exhibits unique characteristics shaped by local consumer preferences and market dynamics. These markets are witnessing growing awareness about healthy snacking options and increasing demand for convenient, nutritious food alternatives. The retail landscape in these countries is evolving, with convenience stores playing a crucial role in product distribution. Consumer preferences in these markets are influenced by both global trends and local tastes, leading to a diverse product offering. Manufacturers are adapting their strategies to cater to these specific market requirements, while also focusing on price accessibility and product innovation. The growing influence of health and wellness trends, combined with increasing urbanization and changing lifestyle patterns, continues to shape market development in these regions.

North America Snack Bar Industry Overview

Top Companies in North America Snack Bar Market

The North American snack bar market is characterized by intense innovation and strategic expansion activities among major players like Mondelez International, General Mills, Kellogg Company, PepsiCo, and Mars Incorporated. Companies are heavily investing in product development, focusing on clean-label ingredients, plant-based options, and functional benefits to meet evolving consumer preferences. Operational agility is demonstrated through the modernization of manufacturing facilities and the adoption of sustainable practices across the supply chain. Strategic moves predominantly involve acquisitions of smaller, specialized snack bar manufacturers to expand product portfolios and reach new consumer segments. Market leaders are also expanding their distribution networks through partnerships with retailers and investment in direct-to-consumer channels, while simultaneously strengthening their presence in both traditional and emerging retail formats.

Consolidated Market Led By Global Conglomerates

The North American food bar market exhibits a high level of consolidation, dominated by large multinational food and beverage conglomerates with diverse product portfolios. These established players leverage their extensive distribution networks, brand recognition, and research capabilities to maintain market leadership. The market structure shows a clear distinction between global leaders who operate across multiple food categories and specialized players focusing exclusively on health and wellness segments. The competitive dynamics are further shaped by the presence of regional manufacturers who compete through niche offerings and local market expertise.


Merger and acquisition activity remains robust in the sector, with larger companies actively acquiring innovative startups and emerging brands to strengthen their market position and access new consumer segments. The acquisition strategy primarily targets companies with strong positions in premium, health-focused, and specialized dietary requirement segments. This consolidation trend is reshaping the competitive landscape, creating barriers for new entrants while driving innovation and product diversification across the industry.

Innovation and Adaptability Drive Future Success

Success in the North American food bar market share increasingly depends on companies' ability to innovate while maintaining operational efficiency. Market leaders must continue investing in research and development to create products that align with emerging health trends and dietary preferences, while simultaneously optimizing their production processes and supply chains. The ability to quickly adapt to changing consumer preferences, particularly in terms of ingredients, nutritional content, and sustainability, will be crucial for maintaining market share. Companies must also focus on building strong digital capabilities and direct-to-consumer relationships to remain competitive in an evolving retail landscape.


For emerging players and market contenders, success will depend on their ability to differentiate their offerings through unique value propositions and targeted marketing strategies. This includes developing specialized health bar products for specific dietary needs or lifestyle choices, establishing strong relationships with specialty retailers, and leveraging digital platforms for brand building and direct consumer engagement. The regulatory environment, particularly regarding health claims and ingredient transparency, will continue to influence product development and marketing strategies. Companies must also address the growing demand for sustainable packaging and ethical sourcing practices to maintain consumer trust and market relevance.

North America Snack Bar Market Leaders

  1. General Mills Inc.

  2. Kellogg Company

  3. Mars Incorporated

  4. Mondelēz International Inc.

  5. PepsiCo Inc.

  6. *Disclaimer: Major Players sorted in no particular order
North America Snack Bar Market Concentration
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North America Snack Bar Market News

  • March 2023: CORE® Foods announced its partnership with American Professional Snowboarder and two-time Olympic Gold Medalist Chloe Kim. This news strengthened the cooperation between CORE® and the Alterra Mountain Company, serving the company's various mountain destinations across the United States.
  • March 2023: General Mills brand Cascadian Farm launched granola bars that are made in a peanut-free facility. The bars are also USDA-certified organic and made with 35% less sugar compared to the original Annie’s Dipped Granola Bars.
  • March 2023: General Mills has added two buildings to the site in Geneva: a one-story 65,600-square-foot asset and a 48,600-square-foot warehouse expansion. The Geneva factory will produce snack brands such as Fiber One, Nature Valley, and Fruit by the Foot, which will be sold across North America.

Free With This Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

North America Snack Bar Market
North America Snack Bar Market
North America Snack Bar Market
North America Snack Bar Market

North America Snack Bar Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Confectionery Variant
    • 5.1.1 Cereal Bar
    • 5.1.2 Fruit & Nut Bar
    • 5.1.3 Protein Bar
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Store
    • 5.2.2 Online Retail Store
    • 5.2.3 Supermarket/Hypermarket
    • 5.2.4 Others
  • 5.3 Country
    • 5.3.1 Canada
    • 5.3.2 Mexico
    • 5.3.3 United States
    • 5.3.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 1440 Foods Company
    • 6.4.2 Abbott Laboratories
    • 6.4.3 Core Foods
    • 6.4.4 General Mills Inc.
    • 6.4.5 Go Macro LLC
    • 6.4.6 Jamieson Wellness Inc.
    • 6.4.7 Kellogg Company
    • 6.4.8 Mars Incorporated
    • 6.4.9 Mondelēz International Inc.
    • 6.4.10 No Cow LLC
    • 6.4.11 PepsiCo Inc.
    • 6.4.12 Power Crunch Pty Ltd
    • 6.4.13 Probar Inc.
    • 6.4.14 Simply Good Foods Co.
    • 6.4.15 The Hershey Company
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF SNACK BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF CEREAL BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF CEREAL BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 9:  
  2. VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 10:  
  2. VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF FRUIT & NUT BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF PROTEIN BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 18:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 19:  
  2. VALUE SHARE OF SNACK BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 20:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 21:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 22:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 23:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 26:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF SNACK BAR MARKET SOLD VIA OTHERS, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SNACK BAR MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SNACK BAR MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SNACK BAR MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SNACK BAR MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 34:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 35:  
  2. VALUE SHARE OF SNACK BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 36:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, CANADA, 2018 - 2030
  1. Figure 37:  
  2. VALUE OF SNACK BAR MARKET, USD, CANADA, 2018 - 2030
  1. Figure 38:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, CANADA, 2023 VS 2030
  1. Figure 39:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, MEXICO, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF SNACK BAR MARKET, USD, MEXICO, 2018 - 2030
  1. Figure 41:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, MEXICO, 2023 VS 2030
  1. Figure 42:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SNACK BAR MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, UNITED STATES, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SNACK BAR MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SNACK BAR MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANTS, %, REST OF NORTH AMERICA, 2023 VS 2030
  1. Figure 48:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2018 - 2023
  1. Figure 49:  
  2. MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2018 - 2023
  1. Figure 50:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA

North America Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Confectionery Variant Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country Canada
Mexico
United States
Rest of North America
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
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North America Snack Bar Market Research FAQs

How big is the North America Snack Bar Market?

The North America Snack Bar Market size is expected to reach USD 14.79 billion in 2025 and grow at a CAGR of 8.12% to reach USD 21.86 billion by 2030.

What is the current North America Snack Bar Market size?

In 2025, the North America Snack Bar Market size is expected to reach USD 14.79 billion.

Who are the key players in North America Snack Bar Market?

General Mills Inc., Kellogg Company, Mars Incorporated, Mondelēz International Inc. and PepsiCo Inc. are the major companies operating in the North America Snack Bar Market.

Which segment has the biggest share in the North America Snack Bar Market?

In the North America Snack Bar Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

Which country has the biggest share in the North America Snack Bar Market?

In 2025, United States accounts for the largest share by country in the North America Snack Bar Market.

What years does this North America Snack Bar Market cover, and what was the market size in 2025?

In 2025, the North America Snack Bar Market size was estimated at 14.79 billion. The report covers the North America Snack Bar Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Snack Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Snack Bar Market Research

Mordor Intelligence provides a comprehensive analysis of the snack bar market, offering detailed insights into the rapidly evolving American snack bar industry. Our extensive research covers various segments, including energy bar, protein bar, granola bar, and cereal bar categories. We focus especially on emerging trends in healthy snack options. The report, available for easy download as a PDF, presents an in-depth analysis of nutrition bar developments, wellness bar innovations, and the growing demand for vegan protein bar products across North America.

Stakeholders benefit from our detailed examination of breakfast bar trends, meal replacement bar dynamics, and the evolution of the fitness bar market. The report provides crucial insights into portable snack preferences, the demand for organic snack bar products, and sports nutrition bar consumption patterns. Our analysis encompasses various segments, including fruit bar, muesli bar, and diet bar categories. This offers a comprehensive understanding of market dynamics and growth opportunities. The research particularly emphasizes the expanding food bar market size and projected growth, enabling businesses to make informed decisions based on robust data and expert analysis.