North American Seasonings & Spices Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 4.48 Billion |
| Market Size (2029) | USD 5.51 Billion |
| CAGR (2024 - 2029) | 4.79 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North American Seasonings & Spices Market Analysis
The North American Seasonings And Spices Market size is estimated at USD 4.48 billion in 2024, and is expected to reach USD 5.51 billion by 2029, growing at a CAGR of 4.79% during the forecast period (2024-2029).
The North American seasonings and spices market is experiencing rapid growth due to several significant factors. The demand for seasonings and spices in various culinary applications has increased significantly as customers' preferences shift toward tastier and healthier food choices. There is a high demand for clean-label and premium spice products as consumers increasingly prioritize natural and organic ingredients. Additionally, the market is being driven by the growing desire for ethnic and foreign flavors, resulting from North America's increasingly diverse population. Moreover, as foodservice establishments such as cafes, restaurants, and fast-food chains strive to innovate and differentiate themselves from competitors, the market for seasonings and spices continues to expand.
Asian cuisines like Thai, Indian, Chinese, and Vietnamese are popular in North America due to the diverse range of spices and herbs used to enhance the flavors of dishes. The rise in home cooking among American consumers leads to increased sales of spices such as pepper and ginger. Additionally, many companies collaborate with media agencies and invest in advertising to promote their products. For instance, in 2023, McCormick & Company Inc., one of the largest producers of herbs, spices, and seasoning mixes, named Dentsu X as a media agency. Dentsu X will deliver a full-funnel media strategy and plan for the complete range of McCormick spices and seasonings brands.
North American Seasonings & Spices Market Trends
Increased Demand for Spice Blends in the Food Industry
Due to their versatile flavors, blended spices are highly sought after in various applications, such as savory snacks and ready meals. Factors such as the rising popularity of exotic and ethnic cuisines, the increasing demand for convenient food options, and the growing preference for healthy and organic spice blends have contributed to the market's growth.
Moreover, there has been a significant interest in North American cuisines for blends containing Middle Eastern and Mediterranean spices, such as turmeric, coriander, and warm brown spices. Greater mainstream acceptance of seasonings, like North Africa's harissa and Ethiopia's berbere, have paved the way for the emerging demand for the spice blend. It is a blend of crushed ground peanuts and spices, like ginger, cayenne, garlic, and onion, gaining popularity among the American population.
The United States Dominates the Market
As Americans continue to explore international cuisines, there has been a rising demand for spices and seasoning herbs from various parts of the world. Spices like turmeric, cumin, coriander, and herbs like basil, cilantro, and lemongrass have become increasingly popular, reflecting a growing appreciation for diverse flavor profiles. Busy lifestyles have increased demand for convenient and ready-to-use spice blends. Pre-mixed seasoning blends that cater to specific dishes or cooking styles save time for home cooks and simplify meal preparation.
Further, the high consumer inclination toward bakery, confectionery, and savory snacks drives the market growth in the United States. Spices add depth and complexity to baked goods and confections, enhancing flavor profiles. Cinnamon, nutmeg, and cardamom are often used to add depth and complexity to the flavor of baked goods, such as cakes, cookies, and pies. Also, spice cakes are one of the widely consumed desserts in the country during the holiday seasons, such as Christmas, Thanksgiving, and New Year, driving the sales of spices. Ground cinnamon, ginger, nutmeg, and cloves are commonly used spices in homemade spice cake recipes in the United States. Additionally, brands such as Betty Crocker, Namaste, and Duncan Hines offer spice cake mixes in the market.
North American Seasonings & Spices Industry Overview
The North American seasonings and spices market is dominated by players like McCormick & Company Inc., Kerry Group PLC, Döhler GmbH, and Ajinomoto Co. Inc. The strong distribution networks and acquisition of distribution companies are major strategies used by players to expand their retail presence. McCormick has a highly optimized supply chain with a separate unit formulated especially to keep the supply chain in place and intact. Global diversity and inclusion remain a core value for and strategic business priority of McCormick. The major players have expanded their production facilities to gain a competitive edge. They also have been focusing on innovating new products to expand their portfolio and consolidate their market position.
North American Seasonings & Spices Market Leaders
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McCormick & Company, Inc.
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Döhler Gmbh
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Kerry Group PLC
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Ajinomoto Co. Inc.
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Olam International
*Disclaimer: Major Players sorted in no particular order
North American Seasonings & Spices Market News
- April 2024: Kerry Group announced the launch of Tastesense Salt, which delivers salt and savory taste without adding sodium by retaining essential flavor properties and replicating salty impact, body, and linger.
- February 2024: Dohler announced the expansion of the Cartersville plant to catalyze future growth. With AI developments and automated flavor compounding systems, Dohler aims to deliver agility and quality to the flavor industry.
- January 2024: Olam Food Ingredients launched a new commercial platform, ofi F&B Solutions, which will be integrated into its Ingredients and Solutions reporting segment. The new platform consolidates Olams's existing category solutions capabilities and innovation infrastructure, enhancing its ability to cater to diverse consumers' needs.
- January 2024: The McCormick brand introduced Flavor Maker Seasonings, a new line to inspire and flavor meals from prep to plate. These seasonings provide quick, convenient flavor as an ingredient during cooking or a topping. They are available in various varieties such as Chicken, Veggie, Pasta, Avocado, Egg, Sandwich, Pizza, Chili, Salmon, Potato, Asian-style Rice Bowl, Mac & Cheese, Mediterranean, Ramen, and Taco.
North American Seasonings & Spices Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Demand for Clean Label Products
4.1.2 The Rising Popularity of Ethnic Cuisines
4.2 Market Restraints
4.2.1 Adverse Effects of Excess Spices Consumption
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Salt and Salt Substitutes
5.1.2 Herbs and Seasonings
5.1.2.1 Thyme
5.1.2.2 Basil
5.1.2.3 Oregano
5.1.2.4 Parsley
5.1.2.5 Other Herbs and Seasonings
5.1.3 Spices
5.1.3.1 Pepper
5.1.3.2 Cardamom
5.1.3.3 Cinnamon
5.1.3.4 Clove
5.1.3.5 Nutmeg
5.1.3.6 Turmeric
5.1.3.7 Other Spices
5.2 By Application
5.2.1 Bakery and Confectionery
5.2.2 Soup, Noodles, and Pasta
5.2.3 Meat and Seafood
5.2.4 Sauces, Salads, and Dressing
5.2.5 Savory Snacks
5.2.6 Other Applications
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Positioning Analysis
6.3 Company Profiles
6.3.1 McCormick & Company Incorporated
6.3.2 Olam International
6.3.3 Kerry Group PLC
6.3.4 Dohler Group
6.3.5 All Seasonings Ingredients Inc.
6.3.6 Ajinomoto Co. Inc.
6.3.7 Cargill Incorporated
6.3.8 Associated British Foods PLC
6.3.9 Horton Spice Mills Limited (Canada)
6.3.10 Newly Weds Foods Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North American Seasonings & Spices Industry Segmentation
Spices are vegetation products that have an aromatic or pungent taste quality and are used for flavoring while cooking. On the other hand, seasoning is a mixture of several flavoring components, such as sugars, salts, spices, and herbs. The North American seasonings and spices market is segmented by product type into salt and salt substitutes, herbs and seasonings, and spices. The herbs and seasonings covered in the report include thyme, basil, oregano, parsley, and other herbs and seasonings. The spices segment includes pepper, cardamom, cinnamon, clove, nutmeg, and turmeric. The market is segmented by application into bakery and confectionery, soup, noodles and pasta, meat and seafood, sauces, salads and dressings, savory snacks, and other applications. By geography, it is segmented into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts are done based on value (USD).
| By Product Type | |||||||||
| Salt and Salt Substitutes | |||||||||
| |||||||||
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| By Application | |
| Bakery and Confectionery | |
| Soup, Noodles, and Pasta | |
| Meat and Seafood | |
| Sauces, Salads, and Dressing | |
| Savory Snacks | |
| Other Applications |
| By Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North American Seasonings & Spices Market Research FAQs
How big is the North American Seasonings And Spices Market?
The North American Seasonings And Spices Market size is expected to reach USD 4.48 billion in 2024 and grow at a CAGR of 4.79% to reach USD 5.51 billion by 2029.
What is the current North American Seasonings And Spices Market size?
In 2024, the North American Seasonings And Spices Market size is expected to reach USD 4.48 billion.
Who are the key players in North American Seasonings And Spices Market?
McCormick & Company, Inc., Döhler Gmbh, Kerry Group PLC, Ajinomoto Co. Inc. and Olam International are the major companies operating in the North American Seasonings And Spices Market.
What years does this North American Seasonings And Spices Market cover, and what was the market size in 2023?
In 2023, the North American Seasonings And Spices Market size was estimated at USD 4.27 billion. The report covers the North American Seasonings And Spices Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North American Seasonings And Spices Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North American Seasonings & Spices Industry Report
Statistics for the 2024 North American Seasonings & Spices market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North American Seasonings & Spices analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
