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North America Rice Protein Market Size (2024 - 2029)

The North American rice protein market is experiencing growth driven by a shift towards vegan diets and the increasing demand for alternative protein sources. This trend is further supported by the rice protein industry's role in waste utilization, where rice bran is repurposed to produce protein isolates and concentrates. The market's expansion is influenced by the growing intolerance to animal proteins, leading consumers to seek plant-based protein options.

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Market Size of North America Rice Protein Industry

North America Rice Protein Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.10 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

North America Rice Protein Market Analysis

The North American rice protein market is projected to register a CAGR of 5.1%, during the forecast period of 2020-2025.

  • The rice protein industry acts as a platform for waste utilization. Rice bran from the polishing process is gradually diverted for the production of value-added products, and protein is one of them. Rice protein isolates and concentrates are increasingly being produced from rice bran.
  • The increasing incidences of intolerance for animal protein, coupled with the rising demand for alternative protein source products, have resulted in an inclination toward a vegan diet among consumers, which is boosting the rice protein market in the region.

North America Rice Protein Industry Segmentation

The North American rice protein market is segmented by product type, application, and geography. Based on product type, the market is segmented into rice protein isolates, rice protein concentrates, and other product types. By application, the market is segmented into food ingredients, dietary supplements, and animal feed. By geography, the study provides an analysis of the rice protein market in the emerging and established markets across the region, including the United States, Canada, Mexico, and the Rest of North America.

Product Type
Rice Protein Isolates
Rice Protein Concentrates
Others
Application
Food Ingredients
Energy and Sports drink
Meat Products
Beverages
Bakery and Confectionery
Ready-to-eat Food
Dietary Supplements
Animal Feed
Geography
United States
Canada
Mexico
Rest of North America
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North America Rice Protein Market Size Summary

The North American rice protein market is experiencing significant growth, driven by a shift in consumer preferences towards plant-based diets. This trend is largely due to increasing intolerance to animal proteins and a rising demand for alternative protein sources. As a result, there is a growing inclination among consumers to adopt vegan diets, which has bolstered the market for rice protein. The industry is also benefiting from the utilization of rice bran, a byproduct of the rice polishing process, to produce value-added products such as rice protein isolates and concentrates. This not only supports waste reduction efforts but also meets the demand for plant-derived protein sources, as consumers seek to avoid animal products due to concerns over antibiotics and hormones.

The market is characterized by a competitive landscape, with major players focusing on product innovation to capture larger market shares. The United States leads the market, followed by Canada and Mexico, with a notable demand for processed and low-cholesterol foods. The increasing awareness of healthy and plant-based products, coupled with advancements in research and development, is driving the demand for rice protein. However, the market also faces challenges from counterfeit products, prompting consumers to seek reliable alternative products. Key players in the market include Axiom Foods Inc., AIDP Inc., RiceBran Technologies, The Green Labs, and Shafi Gluco Chem Pvt. Ltd, among others, who are actively engaging in strategic innovations to maintain their competitive edge.

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North America Rice Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Rice Protein Isolates

      2. 2.1.2 Rice Protein Concentrates

      3. 2.1.3 Others

    2. 2.2 Application

      1. 2.2.1 Food Ingredients

        1. 2.2.1.1 Energy and Sports drink

        2. 2.2.1.2 Meat Products

        3. 2.2.1.3 Beverages

        4. 2.2.1.4 Bakery and Confectionery

        5. 2.2.1.5 Ready-to-eat Food

      2. 2.2.2 Dietary Supplements

      3. 2.2.3 Animal Feed

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Rice Protein Market Size FAQs

The North America Rice Protein Market is projected to register a CAGR of 5.10% during the forecast period (2024-2029)

Axiom Foods Inc., AIDP Inc., RiceBran Technologies, The Green Labs and Shafi Gluco Chem Pvt., Ltd are the major companies operating in the North America Rice Protein Market.

North America Rice Protein Report Snapshots

North America Rice Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)