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North America Rice Protein Ingredients Market Size (2024 - 2029)

The North American rice protein ingredients market is anticipated to experience growth due to its diverse applications in food and beverage products, including protein bars, sports nutrition, and vegan bakery items. The increasing demand for gluten-free and lactose-free products, driven by health considerations such as lactose intolerance and celiac disease, is expected to boost the market. Additionally, the rising popularity of protein-fortified snacks and plant-based foods, along with the trend towards vegan and high-protein diets, are key factors contributing to the market's expansion.

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Market Size of North America Rice Protein Ingredients Industry

North America Rice Protein Ingredients Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.49 %
Market Concentration High

Major Players

North America Rice Protein Ingredients Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Rice Protein Ingredients Market Analysis

The North American rice protein ingredients market size is expected to grow from USD 236.48 million in 2023 to USD 280.76 million by 2028, at a CAGR of 3.49% during the forecast period (2023-2028).

  • Rice protein ingredients have a wide range of applications and are used in a variety of food and beverage products, including protein bars, protein meals, beverages, sports nutrition & supplements, infant nutrition, animal feed, and others.
  • The protein supplements sector has been growing across North America over the past few years owing to many factors, including increasing participation in sports & fitness activities, busy lifestyles leading to deficiencies, etc. These factors could drive the market in the upcoming years. Additionally, the prevalence of lactose intolerance and celiac disease among the population could drive the demand for gluten-free and lactose-free products like rice protein ingredients.
  • Rice proteins witnessed maximum demand in the food and beverage segment, majorly led by meat/poultry/seafood and meat alternative products. Rice protein satiates multiple consumer demands, such as vegan, gluten-free, and high-protein food products. Rice proteins were used as meat extenders at different concentration levels (3%, 6%, 9%, and 12%) for the development of chicken nuggets. The segment for baking supplies and baking mixes may have extremely high demand as a result of the protein trend, which is only expected to intensify. To meet the growing demand for vegan bakery products, food producers are using rice protein to create protein-rich bakery items.
  • Moreover, the growing demand for fortified food and beverages can also play a key role in driving the market studied. The demand is majorly led by the changing snacking patterns of consumers and a shift toward protein-fortified snacks in the country. According to the International Food Information Council, in 2021, approximately 46% of people across the United States searched for protein or meal replacement bars. These factors, coupled with the rising demand for plant-based food products demand are expected to make rice ingredients one of the emerging markets across the region. Some of the players offering non-GMO, organic claims for their rice protein ingredients include Axiom and The Scoular Company, among others. Manufacturers have been incorporating such ingredients into their product offerings, further driving the market studied.

North America Rice Protein Ingredients Industry Segmentation

Rice protein ingredients are sourced from rice and can be used as a substitute for soy or other protein ingredients.

The North American rice protein ingredients market is segmented by form, end user, and geography. By form, the market is segmented into concentrates, isolates, and textured/hydrolyzed. Based on end-user, the market is segmented into personal care & cosmetics, food & beverages, and supplements. The food and beverages segment is further sub-segmented into bakery, beverages, meat/poultry and meat alternatives, and snacks. The supplements segment of the market is bifurcated into elderly nutrition & medical nutrition,and sports/performance nutrition. The study also involves the analysis of regions such as the United States, Canada, Mexico, and the rest of North America.

The market sizing has been done in value terms in USD and for volume terms in volume in tons for all the abovementioned segments.

Form
Concentrates
Isolates
Textured/Hydrolyzed
End User
Personal Care and Cosmetics
Food and Beverages
Bakery
Beverages
Meat/Poultry/Seafood and Meat Alternative Products
Snacks
Supplements
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
Geography
United States
Canada
Mexico
Rest of North America
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North America Rice Protein Ingredients Market Size Summary

The North American rice protein ingredients market is experiencing a notable expansion, driven by the increasing demand for plant-based and allergen-free food products. Rice protein ingredients are widely utilized in various applications, including protein bars, sports nutrition, and fortified beverages, catering to the growing consumer preference for vegan, gluten-free, and high-protein options. The market is further bolstered by the rising awareness of lactose intolerance and celiac disease, prompting a shift towards gluten-free and lactose-free alternatives. The trend towards fortified foods and beverages, coupled with changing snacking patterns, is also contributing to the market's growth, as consumers seek protein-rich snacks and meals. Key players in the industry are focusing on product innovation and strategic partnerships to enhance their market presence and meet the evolving consumer demands.

The market's growth is supported by socioeconomic trends such as urbanization, rising incomes, and an aging population, which are driving increased protein consumption across North America. The ongoing vegan trend and the demand for plant-based meat and dairy alternatives are creating lucrative opportunities for rice protein ingredients. Major players like Roquette Frères, Axiom Foods Inc., and The Scoular Company are actively expanding their product offerings and geographical presence to capitalize on these trends. Recent developments, such as the launch of new rice protein products and strategic partnerships, highlight the industry's commitment to meeting the rising demand for clean-label and non-GMO ingredients. As the market continues to evolve, rice protein ingredients are poised to play a significant role in the region's food and beverage industry.

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North America Rice Protein Ingredients Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Prevalence of Lactose Intolerance Driving the Market

      2. 1.1.2 Growing Influence of Healthy Lifestyle Trends and Rising Non-Traditional Users

    2. 1.2 Market Restraints

      1. 1.2.1 Wide Availability of Alternative Protein Sources

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Form

      1. 2.1.1 Concentrates

      2. 2.1.2 Isolates

      3. 2.1.3 Textured/Hydrolyzed

    2. 2.2 End User

      1. 2.2.1 Personal Care and Cosmetics

      2. 2.2.2 Food and Beverages

        1. 2.2.2.1 Bakery

        2. 2.2.2.2 Beverages

        3. 2.2.2.3 Meat/Poultry/Seafood and Meat Alternative Products

        4. 2.2.2.4 Snacks

      3. 2.2.3 Supplements

        1. 2.2.3.1 Elderly Nutrition and Medical Nutrition

        2. 2.2.3.2 Sport/Performance Nutrition

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Rice Protein Ingredients Market Size FAQs

The North America Rice Protein Ingredients Market is projected to register a CAGR of 3.49% during the forecast period (2024-2029)

Axiom Foods Inc., Kerry Group PLC, Südzucker AG, The Scoular Company and Roquette Frères are the major companies operating in the North America Rice Protein Ingredients Market.

North America Rice Protein Ingredients Market Report Snapshots

North America Rice Protein Ingredients Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)