Market Trends of north america ready to drink tea Industry
RTD teas are viewed as a more nutritious option than carbonated soft drinks and other sugary beverages, which is driving up sales
- Tea is the most widely consumed beverage next to water, and it is found in almost 80% of all North American households. Factors such as busy lifestyles, increasing urbanization, and rising health consciousness among consumers are driving the demand for convenient and healthy beverage options like RTD tea in the region.
- As consumer awareness about environmental impact grows, RTD tea companies like PepsiCo, Inc., The Coca-Cola Company, Nestle S.A., and others in the market have been actively working towards sustainable packaging solutions.
- The economic parameter is one of the important and major factors influencing the consumer’s RTD Tea buying behavior in the North American region. Inflation and supply chain disruptions have quickly become the most prominent challenges for the food and beverages industry. Hence, players are bringing in value packs to attract consumers.
- As of 2022, among millennials, 3 in 5 preferred tea, and more than a third (34%) of this group consumed tea every day. The wide range of RTD tea options, including green tea, herbal tea, and more, contributes to its popularity as a nutritious drink.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Companies are introducing a range of unique flavors, as well as exploring innovative techniques and herbal infusions to cater to diverse consumer preferences
- Arizona beverage tea often leverages creative marketing and collaborations to capture consumer attention and maintain brand relevance
