Market Trends of North America Ready to Drink Beverages Industry
Growing Preference for Plant-based and Clean-label RTD Products
Healthy drinking is an obsession for the new generation of consumers, and they have shown a high preference for shelf-stable and perishable refrigerated RTD coffees, tea, and fruit juice owing to the café-like quality of these beverages, which can be cherished at home or any other place as per the end-user's convenience. Energy drink shows a significant share in the RTD beverage market as the maximum number of people who indulge themselves in fitness activities and gym workouts prefer protein-based RTD beverages owing to their adequate nutritional content. In addition, plant-based alternatives are gaining significant traction owing to the shifting consumer preference vegan diet, which is primarily due to the growing prevalence of lactose intolerance and various types of dairy allergies among the millennial population. Further, key brands are focusing on the development of a variety of ready-to-drink beverages in different flavors to cater to rising consumer interest in flavorful beverages. For instance, in February 2022, Pepsico declared the launch of the latest ready-to-drink beverage which is nitrogen-infused coal namely, Nitro Pepsi in the United States market.
United States Holds Largest Market Share
High consumer acceptance for ready to drink beverages owing to the health benefits associated with the consumption of organic and vegan ready-to-drink beverages is identified as the key market driver in the United States market. In addition, the market growth can be attributed to the high consumption of sports drinks and energy drinks owing to the widespread participation in leisure sports, physical activities, and intense gym workouts. The trend is anticipated to continue during forecast years as well due to the rising government initiative to accelerate the active participation of school and college students in various sports activities. Further, consumers are increasingly preferring RTD tea, yogurt drink, coffee, and fruit juice for regular consumption due to their hectic schedules thus, driving the growth of the RTD beverage market in the country. Additionally, in response to the rising popularity of plant-based diets, key brands are launching vegan options of RTD coffee to target the emerging segment of vegan consumers. For instance, in July 2022, Verve Coffee announced its new product named, oat milk latte under the ready-to-drink coffee product line.
