North America RTD Beverages Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.20 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America RTD Beverages Market Analysis
North America Ready to Drink Beverages Market is projected to register a CAGR of 5.2 % during the forecast period, 2022-2027.
Over the years, RTD beverages have emerged as a convenient on-the-go snacking option for U.S. consumers leading to market growth. Ready-to-drink beverages such as energy drinks and electrolyte drinks are packed with adequate amounts of protein, carnitine, and other immune-associated nutrient blends that help to boost energy after or before a workout or any sort of physical activity. Further, the ready-to-drink category comprises a wide assortment of products
enabling consumers easy access to their favorite beverages at different price points and convenient packaging options. Thu, rising consumer inclination towards healthy and convenient dietary patterns is likely to drive the demand for RTD beverages during the forecast period.
Moreover, the increasing prevalence of lactose intolerance and dairy allergies led to the penetration of plant-based beverages such as fruit and vegetable juices and flavored cold drinks. In addition, increasing affinity towards organic and clean label products is influencing key manufacturers to come up with innovative variants in the ready-to-drink beverages category. For instance, in February 2022, Starbucks launched a new plant-based Frappuccino line with two flavors, Caramel Waffle Cookie and Dark Chocolate Brownie. Additionally, the strong consumer demand for portability and convenience has also accelerated innovations in packaging shape, the use of lighter packaging materials, and an increased application of flexible packaging.
North America RTD Beverages Market Trends
This section covers the major market trends shaping the North America Ready to Drink Beverages Market according to our research experts:
Growing Preference for Plant-based and Clean-label RTD Products
Healthy drinking is an obsession for the new generation of consumers, and they have shown a high preference for shelf-stable and perishable refrigerated RTD coffees, tea, and fruit juice owing to the café-like quality of these beverages, which can be cherished at home or any other place as per the end-user's convenience. Energy drink shows a significant share in the RTD beverage market as the maximum number of people who indulge themselves in fitness activities and gym workouts prefer protein-based RTD beverages owing to their adequate nutritional content. In addition, plant-based alternatives are gaining significant traction owing to the shifting consumer preference vegan diet, which is primarily due to the growing prevalence of lactose intolerance and various types of dairy allergies among the millennial population. Further, key brands are focusing on the development of a variety of ready-to-drink beverages in different flavors to cater to rising consumer interest in flavorful beverages. For instance, in February 2022, Pepsico declared the launch of the latest ready-to-drink beverage which is nitrogen-infused coal namely, Nitro Pepsi in the United States market.
United States Holds Largest Market Share
High consumer acceptance for ready to drink beverages owing to the health benefits associated with the consumption of organic and vegan ready-to-drink beverages is identified as the key market driver in the United States market. In addition, the market growth can be attributed to the high consumption of sports drinks and energy drinks owing to the widespread participation in leisure sports, physical activities, and intense gym workouts. The trend is anticipated to continue during forecast years as well due to the rising government initiative to accelerate the active participation of school and college students in various sports activities. Further, consumers are increasingly preferring RTD tea, yogurt drink, coffee, and fruit juice for regular consumption due to their hectic schedules thus, driving the growth of the RTD beverage market in the country. Additionally, in response to the rising popularity of plant-based diets, key brands are launching vegan options of RTD coffee to target the emerging segment of vegan consumers. For instance, in July 2022, Verve Coffee announced its new product named, oat milk latte under the ready-to-drink coffee product line.
North America RTD Beverages Industry Overview
The North American ready-to-drink beverages market is highly fragmented owing to the presence of multiple regional and international brands offering a wide range of ready-to-drink tea, coffee, and energy drinks, among others. The major players identified in the market are Nestle S.A., PepsiCo, Danone SA, The Coca-Cola Company, and Inspire Brands Inc., among others. These players are focusing on various marketing strategies including, new product development, expansion of online and offline distribution, and partnering with well-known brands to strengthen their market position. Further, several regional brands are offering plant-based ready-to-drink beverages of different flavors to cater to evolving taste preferences. For instance, in March 2022, MusclePharm declared the launch of a ready-to-drink whey protein drink beverage product portfolio in the United States market.
North America RTD Beverages Market Leaders
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Nestle S.A.
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PepsiCo
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Danone SA
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The Coca-Cola Company
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Inspire Brands Inc
*Disclaimer: Major Players sorted in no particular order
North America RTD Beverages Market News
- In May 2022, Sunshine beverage company announced the expansion of their sparkling energy drink product range by launching the latest sparkling drink with tropical pineapple in the U.S.
- In May 2022, FinLav S.p.A's subsidiary Lavazza announced the launch of its ready-to-drink coffee in the U.S. Market. This new range of RTD coffee is available in four flavors, in both dairy and non-dairy options, at select Lavazza cafés, Eataly, and Amazon, along with other key retailers across the U.S.
- In June 2022, Danone SA, under its brand Activia, launched a drinkable yogurt in different flavors which enables consumers to attain improved immunity and gut health.
North America RTD Beverages Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Tea
5.1.2 Coffee
5.1.3 Energy Drinks
5.1.4 Fruit & Vegetable Juice
5.1.5 Dairy-based Beverages
5.1.6 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Others
5.3 By Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle S.A.
6.3.2 PepsiCo
6.3.3 Danone SA
6.3.4 The Coca-Cola Company
6.3.5 Kraft foods group
6.3.6 Inspire Brands Inc
6.3.7 Glanbia PLC
6.3.8 Starbucks
6.3.9 Post Holdings Inc.
6.3.10 Keurig Dr Pepper
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
North America RTD Beverages Industry Segmentation
Ready to drink beverages are single-use beverages that are sold in packaged form and ready for immediate consumption upon purchase. There are different types of RTD beverages, each serving a different purpose. As per our study scope, we have considered all the prominent product categories like Tea, Coffee, Energy Drinks, Fruit & Vegetable Juice, etc.
The North America ready-to-drink beverages market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into tea, coffee, energy drinks, fruits & vegetable juice, dairy-based beverages, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the North America region, comprising the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Product Type | |
| Tea | |
| Coffee | |
| Energy Drinks | |
| Fruit & Vegetable Juice | |
| Dairy-based Beverages | |
| Others |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Stores | |
| Others |
| By Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America RTD Beverages Market Research FAQs
What is the current North America Ready to Drink Beverages Market size?
The North America Ready to Drink Beverages Market is projected to register a CAGR of 5.20% during the forecast period (2024-2029)
Who are the key players in North America Ready to Drink Beverages Market?
Nestle S.A., PepsiCo, Danone SA, The Coca-Cola Company and Inspire Brands Inc are the major companies operating in the North America Ready to Drink Beverages Market.
What years does this North America Ready to Drink Beverages Market cover?
The report covers the North America Ready to Drink Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Ready to Drink Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America RTD Beverages Industry Report
Statistics for the 2024 North America RTD Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America RTD Beverages analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
