Market Trends of north america protein Industry
Animal protein consumption growth fuels opportunities for key players in the ingredients sector
- Despite the rising vegan population, the demand for animal protein has been steady in the United States. The majority of protein in the American diet comes from beef and poultry, followed by dairy. In 2022, 80% of U.S. adult consumers preferred pork, beef, poultry and fish as their main sources of protein. The market is majorly driven by the growing usage of gelatin in the functional food industry due to its water-binding properties.
- Consumers continue to demand traditional protein options, but they are clearly signaling an expectation of the animal protein industry to do more to address environmental concerns. With a wide range of applications and consumer preferences toward a healthy lifestyle, many US ingredient manufacturers are trying to enter the collagen market, which is the major reason for the increase in per capita consumption patterns. From 2019 to 2021, the unadjusted prevalence of doctor-diagnosed arthritis in the United States was 24.2% among women and 17.9% among men. Owing to the prevalence of arthritis in the region, there is an increasing demand for collagen-based supplements for bone and joint health.
- Value-added dairy products drives the per capita consumption of milk protein in Canada. Fluid milk, cheese, cream, and yogurt are mainly consumed dairy products in the country. In 2022, the total domestic consumption of cow milk amounted 10,243 Thousand MT. The sales data for marketing year 2022/23 indicated that Canadians spent more on whole milk (3.25 % butterfat) and less skim milk (0% butterfat) and reduced-fat milk. Canadians eat a moderate amount of red meat. Per capita consumption of beef and poultry are high in Canada compared to pig meat and sheep meat.
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Meat and milk production contributes majorly as raw material for animal protein ingredients
- The graph given depicts the production data for raw materials such as meat of cattle, pigs, and chicken (with bone, fresh or chilled), raw milk from cattle and goats, skim milk from cows, and dry whey powder. In 2023, 2,408,7 pounds milk was produced per cow an increase of 1.30% from 23,777 pounds in 2020. As of 2022, average number of milk cows in the United States was 9,402. Milk is usually separated through various processes into components and processed into fluid beverage milk or the manufacture of other dairy products.
- United states is the world's largest producer of chicken meat and accounted for 20% share of the global chicken meat production in 2023. Cattle meat is one of the most common sources of collagen providing a significant amount of this unique protein. With the largest fed-cattle industry in the world, the United States is also the world's largest producer of cattle meat, primarily high-quality, grain-fed cattle meat for domestic and export use.
- Nearly 70% of Canada’s milk production is concentrated in Quebec and Ontario. Milk produced in Canada supplies two markets: the fluid milk market, which includes fluid milk for direct consumption, creams, and flavored milks; and the industrial milk market. FAS/Canada forecasts total milk production to reach 10.310 million metric tons (MMT) in 2024, a modest increase from the 2023 estimate of 10.265 MMT. Canada’s meat processing companies manufacture a wide variety of meat products ranging from fresh and frozen meat to processed, smoked, canned and cooked meats, About 70% of processed meats in Canada, such as sausages or cold cuts, are made with pork
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Organic baby food to drive the market in the future
- Fortified beverage to witness a rise in sales during forecast period
- Hike in single-serve packets’ demand may augment production
- Dairy alternatives to witness significant growth rate
- Great opportunities for meat alternative products
- Key players focusing more on healthy ingredients post COVID-19
- Steady demand from united sates to support market
- Plant protein consumption growth fuels opportunities for key players in the ingredients sector
- Large commercial players lead the growth of the bakery industry
- Consumer shift toward low-carb diets poses a threat to the market growth
- Key players to focus fortification and nutritional enrichment
- Emphasizing awareness and innovation; driving force behind elderly nutrition market growth
- E-commence will emerge as one of the most preferred channels
- Sport/performance nutrition to witness significant growth during forecast period
- Cosmetic industry to drive by synergy of innovation and social media influence
- Soy, wheat, and rice production contributes majorly as raw material for plant protein ingredients manufacturers
