Market Trends of north america protein based sports drinks Industry
The demand for sports drinks with cleaner labels, natural ingredients, and decreased sugar content has surged as consumers prioritize their health
- The consumption of sports drinks, especially protein-based sports drinks are highly encouraged among sports enthusiasts as it is perceived as a suitable pre or post-workout drink. In 2023, 88% of consumers perceive protein RTDs including sports drinks as healthy to drink regularly.
- Apart from innovative flavors, infusion of beverages with effective functional ingredients were also observed to be gathering votes among consumers. Major brand names like Gatorade, BodyArmor, Powerade are launching new lines of product to cater to these demands.
- The pricing of a sports drink is influenced by the cost of various raw materials which are utilized in their production. With the growing demand for natural and healthy ingredients players in the market are incorporating them in the products which is thus justifying the price rises in the market.
- Sports drinks are largely consumed by athletes owing to post-workout recovery benefits on health including replenishing glucose, fluids. In 2022, more than two-thirds (60%) of athletes in the United States claimed that they consumed sports drinks mostly for rehydrate.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The inclusion of functional ingredients like BCAAs, caffeine, and electrolytes for hydration and muscle recovery aids in creating a multifunctional sport drink
- Major brands primarily emphasize the importance of hydration and electrolyte balance to sustain in the sport beverage domain
