North America Protein Based Sports Drinks Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2018 - 2030 |
|
Market Size (2024) | USD 2.11 Billion |
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Market Size (2030) | USD 3.08 Billion |
|
Largest Share by Distribution Channel | Off-trade |
|
|
CAGR (2024 - 2030) | 6.49 % |
|
Largest Share by Country | United States |
|
|
Market Concentration | Medium |
Major Players |
||
|
||
|
*Disclaimer: Major Players sorted in alphabetical order. |
North America Protein Based Sports Drinks Market Analysis
The North America Protein Based Sports Drinks Market size is estimated at 2.11 billion USD in 2024, and is expected to reach 3.08 billion USD by 2030, growing at a CAGR of 6.49% during the forecast period (2024-2030).
2.11 Billion
Market Size in 2024 (USD)
3.08 Billion
Market Size in 2030 (USD)
5.81 %
CAGR (2018-2023)
6.49 %
CAGR (2024-2030)
Leading Market Player
51.26 %
market share, PepsiCo, Inc., Inc.
The wide range of product variants and a high spending on celebrity advertisments coupled with strong distribution network has made Pepsico Inc a leading market player.
Largest Segemt by Packaging Type
96.43 %
value share, PET Bottles, 2023
Protein-based sport drinks available in pet bottles are strongly preffred by consumers due to its recyclability and lightweight properties makes it the largest packaging type.
Largest Segment by Country
89.38 %
value share, United States, 2023
With the rising sports paricipation rate supported by favorable government initiatives is boosting the demand for protein based sports drinks across the Untied States.
Fastest-growing segment by Packaging Type
9.50 %
Projected CAGR, Metal Can, 2024-2030
The primary factor driving the market of metal cans is ability to protect the sports drinks from light and oxygen exposure, which can degrade their quality and nutritional value.
Fastest-growing segment by Country
8.26 %
Projected CAGR, Canada, 2024-2030
Growing number of fitness centers, gyms, and overall interest in sports and workout activities resulted in strong demand for protein-infused drinks in the country.
The United States is expected to maintain its highest share owing to the presence of a highly active population
- The United States dominated the consumption of protein-based sports drinks in 2023. Around 66 million Americans were part of a health club as of 2022. North America has a strong fitness and health-conscious culture. Consumers are looking for beverages that support their active lifestyles and fitness goals. Proteins are essential for muscle recovery and repair, making protein-based sports drinks attractive to athletes and fitness enthusiasts. Around 2 in 5 Americans regularly consume protein drinks and shakes. Protein-based sports drinks offer a convenient way to replenish nutrients after a workout. They are often consumed as a post-workout recovery beverage.
- In Mexico, the share of physically active adults increased to 42.1% in 2022 compared to 38.9% in 2020. Mexican population practiced some kind of sports or physical exercises in their free time in 2022. The rise in the physically active population is boosting the growth of protein-based sports drinks in Mexico. The ready-to-drink format of protein-based sports drinks makes consumers a convenient option for on-the-go consumption, whether at the gym, during outdoor activities, or as a quick post-workout recovery option.
- Apart from the Rest of North America, Canada is anticipated to register the fastest growth with a CAGR of 8.26% by value between 2024 and 2030. Protein-based sports drink consumption is increasing in Canada due to factors like increasing fitness trends, increasing demand for protein-rich diet foods, and the increasing availability of protein-based sports drinks. Consumers have access to a variety of protein sources in these drinks, including whey, casein, plant-based proteins (e.g., pea protein, soy protein), and blends. This variety caters to different dietary preferences and needs.
North America Protein Based Sports Drinks Market Trends
The demand for sports drinks with cleaner labels, natural ingredients, and decreased sugar content has surged as consumers prioritize their health
- The consumption of sports drinks, especially protein-based sports drinks are highly encouraged among sports enthusiasts as it is perceived as a suitable pre or post-workout drink. In 2023, 88% of consumers perceive protein RTDs including sports drinks as healthy to drink regularly.
- Apart from innovative flavors, infusion of beverages with effective functional ingredients were also observed to be gathering votes among consumers. Major brand names like Gatorade, BodyArmor, Powerade are launching new lines of product to cater to these demands.
- The pricing of a sports drink is influenced by the cost of various raw materials which are utilized in their production. With the growing demand for natural and healthy ingredients players in the market are incorporating them in the products which is thus justifying the price rises in the market.
- Sports drinks are largely consumed by athletes owing to post-workout recovery benefits on health including replenishing glucose, fluids. In 2022, more than two-thirds (60%) of athletes in the United States claimed that they consumed sports drinks mostly for rehydrate.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The inclusion of functional ingredients like BCAAs, caffeine, and electrolytes for hydration and muscle recovery aids in creating a multifunctional sport drink
- Major brands primarily emphasize the importance of hydration and electrolyte balance to sustain in the sport beverage domain
North America Protein Based Sports Drinks Industry Overview
The North America Protein Based Sports Drinks Market is moderately consolidated, with the top five companies occupying 49.62%. The major players in this market are Danone S.A., Nestle S.A., PepsiCo, Inc., Protein2o Inc. and The Vita Coco Company Inc. (sorted alphabetically).
North America Protein Based Sports Drinks Market Leaders
Danone S.A.
Nestle S.A.
PepsiCo, Inc.
Protein2o Inc.
The Vita Coco Company Inc.
Other important companies include Bariatricpal LLC, Come Ready Foods LLC, Farmers Co-operative Dairy Limited, Millenium Group, Mindful Proteins, Inc, Pounamu Protein, QNT sa/nv, Vida-Fuel, Vyomax Nutrition Limited.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Protein Based Sports Drinks Market News
- March 2023: Come Ready Foods LLC launched a light version of "Ready Sports Drink" its advanced and science-based line of performance products are claimed to be designed to optimize hydration replenishment and energy production. Ready Light are available in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade.
- January 2023: Come Ready Foods LLC signed a partnership agreement with Saint Francis University (Loretto, PA) to become the Official Sports Drink of Red Flash Athletics. The agreement is for 3 years with Ready and marks the first time the department has entered into an exclusive partnership for Sports Drinks. The partnership will also include Ready’s full line of performance products including protein powder, bars, and protein-infused drinks and snacks.
- March 2022: PepsiCo's sports drink brand Gatorade launched a new product Gatorade Fit. It is an electrolyte with no added sugar, artificial flavors, sweeteners & colors. The drink contains antioxidants, protein and vitamins A & C. It is available on third-party retailers such as Amazon United Kingdom.
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North America Protein Based Sports Drinks Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Consumer Buying Behaviour
2.2. Innovations
2.3. Brand Share Analysis
2.4. Regulatory Framework
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
3.1. Packaging Type
3.1.1. Metal Can
3.1.2. PET Bottles
3.2. Sub Distribution Channel
3.2.1. Convenience Stores
3.2.2. Online Retail
3.2.3. Specialty Stores
3.2.4. Supermarket/Hypermarket
3.2.5. Others
3.3. Country
3.3.1. Canada
3.3.2. Mexico
3.3.3. United States
3.3.4. Rest of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Bariatricpal LLC
4.4.2. Come Ready Foods LLC
4.4.3. Danone S.A.
4.4.4. Farmers Co-operative Dairy Limited
4.4.5. Millenium Group
4.4.6. Mindful Proteins, Inc
4.4.7. Nestle S.A.
4.4.8. PepsiCo, Inc.
4.4.9. Pounamu Protein
4.4.10. Protein2o Inc.
4.4.11. QNT sa/nv
4.4.12. The Vita Coco Company Inc.
4.4.13. Vida-Fuel
4.4.14. Vyomax Nutrition Limited
5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 5:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
- Figure 6:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 7:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, NORTH AMERICA, 2018 - 2030
- Figure 8:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 11:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, NORTH AMERICA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY DISTRIBUTION CHANNEL %, NORTH AMERICA, 2023 VS 2030
- Figure 13:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, NORTH AMERICA, 2018 - 2030
- Figure 15:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, NORTH AMERICA, 2023 VS 2030
- Figure 16:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 17:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, NORTH AMERICA, 2018 - 2030
- Figure 18:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 19:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 20:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 21:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 22:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 23:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 24:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 25:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 26:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 27:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 28:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 29:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2018 - 2030
- Figure 30:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
- Figure 31:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
- Figure 32:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 33:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
- Figure 34:
- VOLUME OF SPORT DRINKS MARKET, LITRES, CANADA, 2018 - 2030
- Figure 35:
- VALUE OF SPORT DRINKS MARKET, USD, CANADA, 2018 - 2030
- Figure 36:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
- Figure 37:
- VOLUME OF SPORT DRINKS MARKET, LITRES, MEXICO, 2018 - 2030
- Figure 38:
- VALUE OF SPORT DRINKS MARKET, USD, MEXICO, 2018 - 2030
- Figure 39:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
- Figure 40:
- VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
- Figure 41:
- VALUE OF SPORT DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
- Figure 42:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
- Figure 43:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
- Figure 44:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
- Figure 45:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
- Figure 46:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
- Figure 47:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
- Figure 48:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Protein Based Sports Drinks Industry Segmentation
Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
| Packaging Type | |
| Metal Can | |
| PET Bottles |
| Sub Distribution Channel | |
| Convenience Stores | |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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