Market Trends of north america protein bar Industry
The increasing number of fitness enthusiasts remains one of the major factors for the market’s growth in the United States
- In North America, protein bars are highly preferred among Gen Z consumers as a replacement for oil-based snacks. In 2023, Americans consumed snack bars as a grab-and-go convenience food product. About 59% of the US population considers these to be healthy products.
- In the protein bar segment, brand loyalty acquires the first position under product attributes. In North America, it was observed that 43% of consumers choose protein bars of their favorite brands. Crunch Plus, Nature Valley, One, ProBar, and MxBar are some brands that hold higher shares in the market.
- In 2023, protein bars witnessed a hike in their sales. The sales growth was linked to the healthy eating habits of consumers. Economic crises such as the COVID-19 pandemic promoted the sales of snack bars by highlighting their benefits and replacing oily snacks with healthy snack bars. In 2023, snack bar products recorded a Y-o-Y growth of USD 2.34.
- In the United States, the consumption of protein bars is generally viewed from a health perspective. With the availability of protein bars in different flavors, they are enjoyed as a healthy snack among different age groups. In the United States, there are a few additional factors to consider from a health perspective in the context of protein bar consumption.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The rising demand for plant-protein sources is likely to promote the ongoing demand for protein bars in the region
