North America Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Probiotic Drinks Market is segmented by Type (Yogurt Drinks, Fermented Milk Drinks, Kefir, Kombucha, Probiotic Juices, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, Online Stores, and Other Distribution Channels); and by Country (United States, Canada, Mexico, Rest of North America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

North America Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Probiotic Drinks Market Size

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North America Probiotic Drinks Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 5.25 %
Market Concentration High

Major Players

North America Probiotic Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of North America Probiotic Drinks Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

North America Probiotic Drinks Market Analysis

The North America Probiotic Drinks Market is expected to register a CAGR of 5.25% during the forecast period.

The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on. Because probiotics contain probiotic microorganisms that will improve gastrointestinal functionality, many people prefer them. These probiotics are known to support the health of the intestinal tract and maintain those nutrients' ability to be absorbed. Probiotics can support gut harmony and lessen episodes of bloating, constipation, diarrhea, or irritable bowel syndrome.

Additionally, these drinks improve mental health because there is a link between gut health and mood, mental health, and both, according to several research. As a result, the substance assists in the treatment of autism, OCD, OCD-like behavior, and depression. By encouraging the body to produce natural antibodies, the products may also strengthen the immune system. Owing to the increasing awareness of these health benefits and increasing health concerns and consciousness, the demand for probiotic products has been increasing in the region. Hence, in line with the demand, the production of such products and product offerings from major players in the region are also increasing. For instance, according to StatCan, in 2021, Ontario yogurt production amounted to around 71.7 million kilograms which has increased from 70.7 million kilograms in 2020.

Also, in August 2021, the dairy business Lala, founded in Mexico, expanded its Postres Auténticos line of fresh dairy products to include yogurt smoothies and creams that are based on desserts. It introduced three flavors of these Postres Auténticos yogurt dessert smoothies: fresas con crema (strawberries and cream), tres leches cake, and arroz con leche. Each 6.7oz bottle of these yogurt smoothies, according to the advertisement, provides 5g of protein and is produced with real whole milk. Such developments in the market coupled with the higher interest of middle-aged adults in maintaining digestive health are expected to enhance the growth of the probiotics market in North America.

North America Probiotic Drinks Industry Overview

The North America Probiotic Drinks market is consolidated among key players like Yakult, PepsiCo, and Danone, owing to their high market penetration and diverse portfolio offered to consumers. The leading companies are heavily investing in the development of new products and are collaborating with and acquiring other companies, which is expected to increase their market shares while strengthening the R&D activities. To overcome costs, major companies have ventured more frequently into partnerships with distributors or even their competitors as a means to mitigate risk and the cost involved. This also allows companies to concentrate on core competencies and optimize their resources.

North America Probiotic Drinks Market Leaders

  1. Yakult Honsha Co., Ltd.

  2. PepsiCo Inc.

  3. Lifeway Foods

  4. Danone S.A.

  5. Grupo Lala

  6. *Disclaimer: Major Players sorted in no particular order
North America Probiotic Drinks Market Concentration
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North America Probiotic Drinks Market News

  • In June 2022, Remedy Drinks, the makers of gut-friendly no sugar, live-cultured drinks, announced the expansion of its United States presence across national retailers and multiple distribution channels. In addition, the brand has announced a new flavor, Mango Passion, to its refreshing range of sparkling kombucha drinks that are small-batch, craft-made, and all authentically brewed.
  • In August 2021, the United States-based start-up Yoi launched a line of plant-based probiotic drinks. The range, the first from Yoi, is available in Strawberry, Vanilla Bean, Pineapple, and Cacao Nib flavors.
  • In July 2021, PepsiCo has launched an on-the-go fermented beverage designed to promote gut health. KeVita Prebiotic Shots is a three-strong range of water-kefir-culture drinks packaged in 2oz (5.9cl) bottles. Each bottle contains 3g of prebiotic fiber to support digestive health.

North America Probiotic Drinks Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Yogurt Drinks
    • 5.1.2 Fermented Milk Drinks
    • 5.1.3 Kefir
    • 5.1.4 Kombucha
    • 5.1.5 Probiotic Juices
    • 5.1.6 Others
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies/Health Stores
    • 5.2.4 Online Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Country
    • 5.3.1 United States
    • 5.3.2 Canada
    • 5.3.3 Mexico
    • 5.3.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Most Adopted Strategies
  • 6.3 Company Profiles
    • 6.3.1 Yakult Honsha Co., Ltd.
    • 6.3.2 PepsiCo Inc.
    • 6.3.3 Lifeway Foods
    • 6.3.4 Danone S.A.
    • 6.3.5 NextFoods, Inc.
    • 6.3.6 Bio-K Plus International Inc.
    • 6.3.7 Grupo Lala
    • 6.3.8 GT'S Living Foods
    • 6.3.9 Lala (Postres Autnticos)
    • 6.3.10 Yomie's Yogurt
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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North America Probiotic Drinks Industry Segmentation

Probiotics are live microorganisms that are intended to have health benefits when consumed. These microorganisms are incorporated into food and beverages to enhance the nutrition profile of the final product. The North America Probiotic Drinks market is segmented by type, distribution channel, and by geography. By type, the market is segmented into Yogurt Drinks, Fermented Milk Drinks, Kefir, Kombucha, Probiotic Juices, and Others. By distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. By geography, the market covers the country-level analysis of developed economies like the United States, Canada, and Mexico. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)

Type Yogurt Drinks
Fermented Milk Drinks
Kefir
Kombucha
Probiotic Juices
Others
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Health Stores
Online Stores
Other Distribution Channels
Country United States
Canada
Mexico
Rest of North America
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North America Probiotic Drinks Market Research FAQs

What is the current North America Probiotic Drinks Market size?

The North America Probiotic Drinks Market is projected to register a CAGR of 5.25% during the forecast period (2025-2030)

Who are the key players in North America Probiotic Drinks Market?

Yakult Honsha Co., Ltd., PepsiCo Inc., Lifeway Foods, Danone S.A. and Grupo Lala are the major companies operating in the North America Probiotic Drinks Market.

What years does this North America Probiotic Drinks Market cover?

The report covers the North America Probiotic Drinks Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Probiotic Drinks Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Probiotic Drinks Industry Report

Statistics for the 2025 North America Probiotic Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Probiotic Drinks analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.