North America Print Label Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The North America and the Market Report is Segmented by Printing Type (Offset Lithography, Gravure, Flexography, Screen, Letterpress, Electrophotography, and Inkjet), by Label Type (Wet-Glue Labels, Pressure-Sensitive Label, Linerless Labels, Multi-Part Tracking Labels, In-Mold Labels, Shrink and Stretch Sleeves), and by End-User Industry (Food, Beverage, Healthcare, Cosmetics, Household, Industrial, and Logistics). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

North America Print Label Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Print Label Market Size

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North America Print Label Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 10.16 Billion
Market Size (2030) USD 12.08 Billion
CAGR (2025 - 2030) 3.53 %
Market Concentration High

Major Players

North America Print Label Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Print Label Market Analysis

The North America Print Label Market size is worth USD 10.16 Billion in 2025, growing at an 3.53% CAGR and is forecast to hit USD 12.08 Billion by 2030.

The North American print label industry is experiencing a significant transformation driven by sustainability initiatives and technological advancements. Major brands are increasingly focusing on reducing material usage and implementing eco-friendly solutions in their packaging label production processes. For instance, Nestle Waters has achieved a 35% reduction in their bottle label sizes across North American operations, resulting in annual savings of approximately 30,000 metric tons of plastic and 4,500 tons of paper. This shift towards sustainable practices is reshaping manufacturing processes and influencing consumer purchasing decisions, as companies strive to align their operations with environmental goals while maintaining product quality and brand identity.


The integration of smart label technologies and automation is revolutionizing the industry landscape. Companies are incorporating Radio-Frequency Identification (RFID label) and smart label solutions for enhanced tracking, authentication, and anti-counterfeit measures across various sectors. The advancement in variable information print (VIP) labels is gaining significant traction, offering benefits such as reduced wastage, time efficiency, and enhanced resistance against abrasion and scratches. These technological innovations are particularly crucial in addressing the evolving needs of the retail and e-commerce sectors, where efficient inventory management and product authentication are paramount.


Consumer behavior and regulatory requirements continue to shape product label design and information presentation. According to recent industry surveys, 52% of consumers actively pay attention to food labels while shopping in-person, highlighting the critical role of clear and informative labeling in purchase decisions. This consumer awareness has led to increased demand for labels that not only comply with regulatory standards but also effectively communicate product information, including nutritional content, sourcing, and sustainability credentials. The trend has prompted manufacturers to invest in advanced printing technologies that can accommodate more detailed information while maintaining aesthetic appeal.


The market is witnessing substantial growth in the food and beverage sector, driven by increasing demand for packaged and processed foods. The U.S. Census Bureau reports that monthly retail sales of food and beverage stores reached USD 78,099 million in February 2022, indicating robust growth in the sector. This growth is complemented by the expanding confectionery manufacturing industry, which is projected to reach USD 10.89 billion by FY 2023. These developments are driving innovation in product label designs and materials, with manufacturers focusing on creating solutions that enhance shelf appeal while meeting functional requirements such as moisture resistance and temperature tolerance.

Segment Analysis: By Print Process

Flexography Segment in North America Print Label Market

Flexography dominates the North American print label market, commanding approximately 39% of the market share in 2024. The technology's prominence can be attributed to its versatility in printing on various substrates and its ability to combine with digital technologies for enhanced capabilities. The integration of software into presses and technology on the floor has been a significant trend driving flexographic printing adoption. The process has particularly benefited from innovations in UV LED curing, which has improved print quality while maintaining sustainability through reduced energy consumption. Flexography's ability to handle multiple SKUs and custom artwork, while still ensuring high-end decorative effects like rotary screens and cold foils, has made it particularly attractive to label converters and brand owners.

Market Analysis of North America Print Label Market: Chart for By Print Process

Inkjet Segment in North America Print Label Market

The inkjet segment is experiencing the most rapid growth in the North American print label market, with a projected growth rate of approximately 6% during 2024-2029. This growth is driven by technological advancements in UV inkjet and water-based inkjet solutions, making the technology more sophisticated and reliable. The segment's expansion is particularly notable in the production of labels for food, beverages, consumer goods, and pharmaceuticals, where the demand for lower inventory levels and shorter lead times is crucial. The technology's ability to handle variable data printing and small batch productions with high quality has made it increasingly attractive to manufacturers looking for flexible and efficient printing solutions.

Remaining Segments in Print Process Market Segmentation

The remaining segments in the print label market include offset lithography, gravure, electrophotography, letterpress, and screen printing, each serving specific market needs. Offset lithography continues to maintain its significance, particularly in medium to large print runs and labels requiring full-color images. Gravure printing is valued for its high standards of quality and superior graphic reproduction. Electrophotography has gained traction due to its ability to produce durable, water-fast, and UV-resistant labels. Letterpress, while traditional, remains important in the self-adhesive label sector, and screen printing serves specialized applications requiring tactile and high-opacity inks on various substrates.

Segment Analysis: By Label Format

Pressure-sensitive Labels Segment in North America Print Label Market

Pressure-sensitive labels dominate the North American print label market, commanding approximately 37% market share in 2024. These labels have gained significant traction due to their versatility and efficiency in application across various industries. The segment's dominance can be attributed to several factors including their cost-effectiveness compared to direct printing, superior resistance to ice water and direct sunlight, higher operating efficiency, and reduced downtime in production processes. Additionally, pressure-sensitive labels offer unlimited design options and color combinations, providing better aesthetics and contemporary appearance compared to conventional wet-glue labels. The integration of Radio-Frequency Identification technology in pressure-sensitive labels has become increasingly relevant, particularly in food and beverages, pharmaceuticals, and other sectors requiring tracking, authentication, and anti-counterfeit measures.

Linerless Labels Segment in North America Print Label Market

The linerless labels segment is emerging as the fastest-growing category in the North American print label market, projected to grow at approximately 5% CAGR from 2024 to 2029. These labels are gaining popularity due to their cost-effectiveness and environmental benefits, enabling faster production and application while providing enhanced flexibility and performance. The segment's growth is driven by the rising need to decrease changeover times, reduce manufacturing costs, and optimize production efficiency. Linerless labels offer significant advantages as they weigh up to 40% less and consume 40% less space compared to traditional label rolls with carrier backing paper, resulting in decreased shipping and storage costs. The logistics industry serves as a key driver for linerless labels, as they offer significant logistic cost reduction through weight savings compared to conventional labels.

Remaining Segments in Label Format Market

The North American print label market encompasses several other significant segments including wet-glue labels, shrink and stretch sleeves, multi-part tracking labels, and in-mold labels. Wet-glue labels maintain their importance in mass production quantities, particularly in markets with high order volumes such as mineral water, beer, wine, and spirits. Shrink and stretch sleeves have gained prominence due to their ability to provide 360-degree branding and enhanced shelf appeal. Multi-part tracking labels serve crucial functions in equipment tracking and anti-counterfeiting measures, while in-mold labels offer advantages in terms of production efficiency and recyclability. Each of these segments serves specific market needs and contributes to the overall diversity of labeling solutions available in the market.

Segment Analysis: By End-User Industry

Beverage Segment in North America Print Label Market

The beverage segment dominates the North America print label market, accounting for approximately 28% of the overall market share in 2024. This significant market position is driven by the high rate of adoption of innovative label and packaging solutions in the beverage sector, particularly in categories including carbonated beverages, coffee, dairy alternatives, energy and sports drinks, juice, tea, and water. The segment's strength is further reinforced by the growing market for health drinks and the increasing demand for premium beverages, which require sophisticated labeling solutions. Digital printing has gained substantial traction in this segment, particularly as the trend of premiumization proliferates among private-label beverages. The segment is experiencing robust growth at around 4% annually through 2024-2029, driven by retailers bolstering their portfolio to include vanguard premium beverages, including cold-brew coffees and cold-pressed juices, which require high-quality labeling solutions.

Remaining Segments in End-User Industry Segmentation

The North America print label market encompasses several other significant segments including food, industrial, healthcare, cosmetics, household, and logistics sectors. The food segment maintains a strong presence in the market, driven by the growth in ready-to-eat food products and stringent labeling regulations. The industrial label segment, which includes automotive, industrial chemicals, and consumer durables, requires specialized labels that can withstand harsh conditions and meet specific industry standards. The healthcare segment demands high-precision labels for pharmaceutical products and medical devices, while the cosmetics segment focuses on premium and decorative labeling solutions. The household segment serves the cleaning and personal care products market with durable and informative labels, and the logistics segment provides crucial tracking and identification labels solutions for supply chain management. Each of these segments contributes uniquely to the market's dynamics, with varying requirements for durability, regulatory compliance, and aesthetic appeal.

North America Print Label Market Geography Segment Analysis

Print Label Market in North America

North America represents a dominant force in the global print label market, commanding approximately 100% of the regional market share in 2024. The region's leadership position is driven by several key factors, including the rapid rise of digital print technology that has made the printed label market more sophisticated and increased adoption of digital printed labels. The market is characterized by strong demand from various end-user industries, particularly the food and beverage, healthcare, and cosmetics segments. The region's robust label manufacturing infrastructure, coupled with stringent labeling regulations and standards, particularly in the United States and Canada, has fostered continuous innovation in label printing technologies. The market has witnessed significant transformation with the integration of smart labeling solutions, sustainable materials, and advanced printing techniques. Additionally, the growing e-commerce sector has created new opportunities for variable data printing and customized labeling solutions. The presence of major industry players, coupled with ongoing technological advancements in flexography, digital printing, and hybrid printing solutions, continues to drive market evolution. Furthermore, the increasing focus on sustainable and eco-friendly labeling solutions has prompted manufacturers to develop innovative materials and printing processes that align with environmental regulations and consumer preferences. The demand for industrial labels is also on the rise, driven by the need for durable and reliable labeling solutions in industrial applications.

North America Print Label Industry Overview

Top Companies in North America Print Label Market

The North American print label market features established players like Fort Dearborn, Multi-Color Corporation, Mondi Group, and Avery Dennison leading the competitive landscape through continuous innovation and strategic expansion. These companies are heavily investing in advanced printing technologies, including digital, flexographic, and hybrid solutions, while expanding their sustainable label offerings to meet evolving customer demands. Market leaders are strengthening their positions through vertical integration of operations, from raw material sourcing to end-product delivery, enabling better quality control and cost management. Companies are also focusing on developing specialized solutions for high-growth sectors like food and beverage, pharmaceuticals, and e-commerce, while simultaneously expanding their geographic footprint through strategic acquisitions and partnerships. The emphasis on research and development has led to innovations in smart labels, sustainable materials, and enhanced printing capabilities, allowing companies to offer comprehensive solutions to their diverse customer base.

Consolidated Market with Strong M&A Activity

The North American print label market demonstrates a relatively consolidated structure dominated by large multinational corporations with extensive manufacturing capabilities and broad geographic presence. These market leaders possess significant advantages through their established distribution networks, technological capabilities, and economies of scale, while regional specialists maintain their positions through focused expertise in specific label technologies or end-user segments. The market has witnessed substantial merger and acquisition activity, with major players actively pursuing strategic acquisitions to expand their product portfolios, enhance technological capabilities, and strengthen their market presence across different regions and industry verticals.


The competitive dynamics are characterized by a mix of global conglomerates and specialized label manufacturers, with the latter often becoming acquisition targets for larger players seeking to expand their capabilities or market reach. Companies are increasingly focusing on building comprehensive label manufacturing solutions portfolios through strategic partnerships and acquisitions, particularly in high-growth segments like digital printing and sustainable labels. The market also sees the continuous entry of innovative players bringing new technologies and solutions, though the high capital requirements and established customer relationships of incumbent players create significant entry barriers.

Innovation and Sustainability Drive Future Success

Success in the North American print label market increasingly depends on companies' ability to innovate while maintaining operational efficiency and sustainability commitments. Market leaders are investing heavily in digital transformation, automated production processes, and sustainable materials to maintain their competitive edge. Companies are also focusing on developing specialized solutions for specific industry verticals, building strong customer relationships through customized service offerings, and expanding their geographic presence through strategic partnerships. The ability to provide end-to-end solutions, from design to delivery, while maintaining cost competitiveness and meeting sustainability goals, has become crucial for market success.


Future market share gains will largely depend on companies' ability to adapt to changing customer preferences, regulatory requirements, and technological advancements. Successful players are those who can effectively balance investment in innovation with cost optimization, while maintaining strong relationships with both suppliers and customers. The increasing focus on environmental regulations and sustainability requirements presents both challenges and opportunities, with companies investing in eco-friendly materials and production processes gaining competitive advantages. Market contenders can gain ground by focusing on niche markets, developing innovative solutions for specific industry segments, and building a strong local presence while maintaining operational efficiency through strategic partnerships and technology adoption.

North America Print Label Market Leaders

  1. Mondi Group

  2. Avery Dennison Corporation

  3. Cenveo Inc.

  4. Ahlstrom-Munksjö Oyj

  5. Brady Corporation

  6. *Disclaimer: Major Players sorted in no particular order
North America Print Label Market Concentration
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North America Print Label Market News

  • August 2024 - Inovar Packaging Group acquires The Kennedy Group, a label printing company with facilities in Ohio and Pennsylvania. The acquisition expands Inovar's label production capabilities and increases its presence in the Midwest and Northeast regions of North America.
  • June 2024 - Omni Systems opens a new label printing facility in St. Charles, Missouri. The facility focuses on production of custom-printed labels for the consumer-packaged goods industry in the United States.
  • March 2024 - Resource Label Group acquires Labelcraft, a custom label manufacturer with locations in Toronto, Canada and Dallas, Texas. The acquisition expands Resource Label Group's presence in North America and adds Labelcraft's recyclable label release liner technology to its product offerings.

North America Print Label Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Ecosystem Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Labels Manufactured with Digital Print Technologies
    • 5.1.2 High Adoption from the Healthcare and Cosmetics Segment
  • 5.2 Market Restraints
    • 5.2.1 Lack of Products with Ability to Withstand Harsh Climatic Conditions

6. MARKET SEGMENTATION

  • 6.1 By Printing Technology
    • 6.1.1 Offset Lithography
    • 6.1.2 Gravure
    • 6.1.3 Flexography
    • 6.1.4 Screen
    • 6.1.5 Letterpress
    • 6.1.6 Electrophotography
    • 6.1.7 Inkjet
  • 6.2 By Label Type
    • 6.2.1 Wet-glue Labels
    • 6.2.2 Pressure-sensitive Labels
    • 6.2.3 Linerless Labels
    • 6.2.4 Multi-part Tracking Labels
    • 6.2.5 In-mold Labels
    • 6.2.6 Shrink and Stretch Sleeves
  • 6.3 By End-user Industry
    • 6.3.1 Food
    • 6.3.2 Beverage
    • 6.3.3 Healthcare
    • 6.3.4 Cosmetics
    • 6.3.5 Household
    • 6.3.6 Industrial (Automotive, Industrial Chemicals, and Consumer and Non- consumer Durables)
    • 6.3.7 Logistics
    • 6.3.8 Other End-user Industries

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Mondi Group
    • 7.1.2 Ahlstrom-munksjo Oyj
    • 7.1.3 Cenveo Corporation
    • 7.1.4 Avery Dennison Corporation
    • 7.1.5 Brady Corporation
    • 7.1.6 Westrock Company
    • 7.1.7 Brandmark Inc.
    • 7.1.8 OMNI Systems Inc.
    • 7.1.9 Blue Label Packaging Company
    • 7.1.10 Flexo Partners
    • 7.1.11 IMS Inc.
    • 7.1.12 Resource Label Group
    • 7.1.13 C-P Flexible Packaging
    • 7.1.14 Traco Packaging
    • 7.1.15 Inovar
    • 7.1.16 Derksen Co.
    • 7.1.17 Multi-Color Corporation

8. FUTURE OF THE MARKET

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North America Print Label Industry Segmentation

The print label is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is printed information or symbols about the product or item. There can also be information printed directly on a container or article. Print labels are the major source of communication between a company and its customers. Labels contribute significantly to how a consumer gets an idea about a particular product while looking at a product label and its impact on the consumer. Print labels are used across multiple end-user industries, including food and beverage, healthcare, cosmetics, and industrial.

North America Print Label Market is segmented by printing type (offset lithography, gravure, flexography, screen, letterpress, electrophotography, and inkjet), by label type (wet-glue labels, pressure-sensitive label, linerless labels, multi-part tracking labels, in-mold labels, shrink and stretch sleeves), and by end-user industry (food, beverage, healthcare, cosmetics, household, industrial, and logistics). The report offers market forecasts and size in value (USD) for all the above segments.

By Printing Technology Offset Lithography
Gravure
Flexography
Screen
Letterpress
Electrophotography
Inkjet
By Label Type Wet-glue Labels
Pressure-sensitive Labels
Linerless Labels
Multi-part Tracking Labels
In-mold Labels
Shrink and Stretch Sleeves
By End-user Industry Food
Beverage
Healthcare
Cosmetics
Household
Industrial (Automotive, Industrial Chemicals, and Consumer and Non- consumer Durables)
Logistics
Other End-user Industries
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North America Print Label Market Research FAQs

How big is the North America Print Label Market?

The North America Print Label Market size is worth USD 10.16 billion in 2025, growing at an 3.53% CAGR and is forecast to hit USD 12.08 billion by 2030.

What is the current North America Print Label Market size?

In 2025, the North America Print Label Market size is expected to reach USD 10.16 billion.

What years does this North America Print Label Market cover, and what was the market size in 2024?

In 2024, the North America Print Label Market size was estimated at USD 9.80 billion. The report covers the North America Print Label Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Print Label Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Print Label Market Research

Mordor Intelligence provides comprehensive insights into the print label industry. Our expert analysis covers industrial printing trends and innovations. The extensive research spans diverse segments, including food label applications, pharmaceutical label requirements, and commercial label solutions. The report offers a detailed examination of thermal label printing technologies, smart label innovations, and RFID label implementations. It is available in an easy-to-read report PDF format for immediate download. Our analysis includes developments in packaging label, advancements in product label, and solutions for custom label across the region.

The report benefits stakeholders by delivering crucial insights into label manufacturing processes, industrial label applications, and pressure sensitive label technologies. Our research thoroughly examines adhesive label innovations, barcode label systems, and identification label solutions. It also explores emerging digital label printing technologies. The comprehensive analysis helps businesses understand current trends in printed label production and implementation. This enables informed decision-making for manufacturers, suppliers, and end-users across the North American market.