Market Trends of North America Prebiotic Ingredients Industry
This section covers the major market trends shaping the North America Prebiotic Ingredients Market according to our research experts:
Dietary Supplements Hold Promising Market
With the rising inclination of proactive consumers toward healthy lifestyles, there has been a remarkable demand for dietary supplements and functional foods. This trend has directly influenced the use of inulin in supplements, owing to its higher nutritional content in comparison to other sweeteners, due to the presence of rich fiber and minerals. Also, prebiotics contains non-digestible fiber, which helps in stimulating bacterial growth in the human body, owing to which, the demand for these products in dietary supplements is rising among the consumers.
The United States Drives the Regional Market
The rising popularity of prebiotic ingredients, on account of rising awareness about low fat and calorie reduction, is expected to fuel the market demand, especially for inulin. The US FDA has recognized inulin as generally recognized as safe (GRAS) product, which is expected to have a positive impact on the market studied over the forecast period. As a part of strategic expansion, manufacturers and suppliers operating in the United States are vertically integrating their supply chain. For instance, Prebiotics supplier, Prenexus Health, in June 2018, opened a new manufacturing facility, in order to produce organic prebiotic ingredient derived from non-GMO sugarcane. Additionally, Prenexus Health grows its own high-fiber sugarcane to ensure product traceability, consistency, and quality.
