North America Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed), by Distribution Channel (Off-Trade, On-Trade) and by Country (Canada, Mexico, United States). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

North America Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Poultry Meat Market Size

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North America Poultry Meat Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 64.36 Billion
Market Size (2030) USD 67.9 Billion
CAGR (2025 - 2030) 1.07 %
Market Concentration Medium

Major Players

North America Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Poultry Meat Market Analysis

The North America Poultry Meat Market size is estimated at 64.36 billion USD in 2025, and is expected to reach 67.9 billion USD by 2030, growing at a CAGR of 1.07% during the forecast period (2025-2030).

The North American poultry meat industry is experiencing significant transformation driven by changing consumer preferences and economic factors. In 2022, chicken meat witnessed the highest price inflation among meat categories in the July Consumer Price Index, with an unadjusted increase of 17.6% year-over-year, significantly outpacing the overall meat category's 7.2% rise. This price dynamic has led to shifts in purchasing patterns, with consumers increasingly seeking value-oriented options while maintaining their preference for poultry products. The industry has responded by diversifying product offerings and enhancing distribution channels to meet evolving consumer demands. Manufacturers are focusing on developing innovative packaging solutions and convenient formats to maintain product freshness and extend shelf life.


The retail landscape for poultry meat continues to evolve, with supermarkets maintaining dominance by holding 67.69% of off-trade channel sales in 2022. This substantial market presence is supported by retailers' ability to offer diverse product ranges, including organic, antibiotic-free, and locally sourced options. The millennial demographic has emerged as a particularly significant consumer segment, purchasing 20% more chicken meat than the average American household. This trend has prompted retailers to expand their premium and convenience-oriented product lines, including pre-marinated, pre-cut, and pre-seasoned offerings that cater to busy lifestyles.


Digital transformation is revolutionizing the poultry market industry's distribution channels, with online platforms emerging as a crucial sales avenue. E-commerce platforms are enhancing their offerings through interactive cooking demonstrations, recipe sharing, and promotional activities to engage consumers. Major manufacturers and retailers are investing in sophisticated supply chain networks and contactless delivery systems to improve the online shopping experience. These digital initiatives are complemented by educational content and virtual cooking classes, helping consumers explore new ways to prepare poultry products.


Sustainability has become a central focus in the North American poultry meat market, with producers increasingly emphasizing environmental responsibility and ethical production practices. Canadian producers, in particular, have achieved notable success in reducing their carbon footprint, establishing one of the lowest environmental impacts globally for poultry production. This commitment to sustainability extends throughout the value chain, from farm operations to packaging and distribution. Industry players are investing in eco-friendly packaging solutions and implementing energy-efficient processing methods to meet growing consumer demand for environmentally conscious products while maintaining product quality and food safety standards.

Segment Analysis: Form

Frozen Segment in North America Poultry Meat Market

The frozen poultry meat segment dominates the North American market, accounting for approximately 50% of the total market value in 2024. This significant market share can be attributed to several factors, including the longer shelf life and superior distribution capabilities of frozen poultry products compared to other forms. The segment's dominance is particularly evident in urban areas where consumers prefer frozen poultry due to its convenience and storage advantages. Supermarkets and hypermarkets have shown a strong preference for frozen poultry products over other types due to better inventory management and reduced wastage. The frozen segment's success is also driven by technological advancements in freezing techniques that help maintain product quality while extending shelf life, making it an attractive option for both retailers and consumers.

Market Analysis of North America Poultry Meat Market: Chart for Form

Processed Segment in North America Poultry Meat Market

The processed poultry meat segment is emerging as the most dynamic category in the market, projected to grow at approximately 2% during 2024-2029. This growth is driven by shifting demographic profiles and evolving lifestyles, coupled with increasing exposure to diverse cuisines and the expansion of modern restaurant chains and retail outlets. The segment's growth is further supported by continuous product innovations and launches by major manufacturers, who are introducing new flavors and convenient formats to meet changing consumer preferences. The processed poultry segment is particularly benefiting from the rising demand for ready-to-eat and convenient food options among urban consumers, with manufacturers focusing on developing products that combine convenience with premium quality and innovative flavoring.

Remaining Segments in Form Segmentation

The fresh poultry and canned segments continue to play vital roles in the North American poultry meat market. The fresh poultry segment maintains its appeal among health-conscious consumers who prefer minimally processed products, while also benefiting from the growing farm-to-table movement and increasing demand for premium quality poultry products. The canned segment serves a specific market niche, particularly valued for its long shelf life and convenience in food service operations. Both segments are seeing innovations in packaging and preservation techniques to enhance product appeal and maintain quality, while also adapting to changing consumer preferences for natural and minimally processed options.

Segment Analysis: Distribution Channel

On-Trade Segment in North America Poultry Meat Market

The on-trade channel dominates the North American poultry meat market, holding approximately 57% market share in 2024. This significant market position is primarily driven by the expanding foodservice industry across the region, with the United States foodservice sector showing particularly strong growth. The segment's dominance is reinforced by the increasing number of tourists and the growing influence of global cuisines in the region. Restaurants are actively experimenting with new poultry preparations, particularly focusing on innovative spicy flavors and specialty dishes. The market has also witnessed substantial growth in cloud kitchens specializing in poultry, especially chicken-based offerings. The expansion of central kitchens for food preparation and effective social media marketing showcasing menus, philosophies, and chefs has further strengthened the on-trade segment's market position.

Online Channel Segment in North America Poultry Meat Market

The online channel is emerging as the most dynamic segment in the North American poultry meat market, projected to grow at approximately 5% CAGR from 2024 to 2029. This remarkable growth is driven by continuous investments in expanding supply chain networks and the implementation of contactless delivery and payment systems. Major manufacturers and retailers have recognized the segment's potential and have integrated online sales channels into their business models. These companies are enhancing customer engagement through interactive cooking demonstrations on their e-commerce platforms and offering branded product giveaways. The growth is further supported by the increasing consumer preference for label-friendly products in online stores, particularly among millennials who actively seek organic poultry products. Direct-to-consumer (D2C) eCommerce opportunities are becoming increasingly prevalent, reducing adulteration risks through direct farm purchases.

Remaining Segments in Distribution Channel

The remaining distribution channels in the North American poultry meat market include traditional off-trade channels such as supermarkets, hypermarkets, and convenience stores. Supermarkets and hypermarkets continue to maintain a strong presence by offering a wide range of specialty products, including organic, antibiotic-free, and locally grown poultry options. Convenience stores serve as crucial points of sale for ready-to-eat poultry products, particularly in urban areas. These traditional channels benefit from their established infrastructure, consumer trust, and ability to provide tactile shopping experiences. They also play a vital role in maintaining competitive pricing and ensuring widespread product availability across different geographical locations.

North America Poultry Meat Market Geography Segment Analysis

Poultry Meat Market in the United States

The United States dominates the North American poultry meat market, commanding approximately 64% market share in 2024. The country's leadership position is reinforced by its robust production infrastructure and advanced genetic breeding programs. The development and proliferation of new and more productive chicken breeds have been crucial drivers of market growth. The country's competitive advantage stems from abundant domestic feed resources, particularly soybean meal and corn, which typically represent the most significant production costs across livestock operations. Consumer preferences have notably shifted toward label claims such as non-GMO, antibiotic-free, all-natural, and preservative-free products, reflecting growing health consciousness. The frozen/canned meat product segment leads total sales, with retailers preferring frozen over fresh poultry meat due to extended shelf life. The market's strength is further supported by sophisticated distribution networks and advanced cold chain infrastructure that ensures product quality maintenance throughout the supply chain.

Poultry Meat Market in Canada

Canada emerges as the most dynamic market in the region, projected to grow at approximately 1.3% CAGR from 2024 to 2029. The country's poultry sector stands out for its strong environmental credentials, maintaining one of the lowest carbon footprints in global poultry production. The market's evolution is characterized by significant innovations in processed poultry products, particularly in value-added segments such as poultry-based burgers, sausages, and breaded chicken fillets. Canadian consumers show increasing preference for convenience-oriented products, driving demand for pre-marinated, pre-cut, and pre-seasoned meat options. The country's strict regulatory framework ensures high food safety standards, building consumer trust and market stability. The industry benefits from strong government support through various initiatives aimed at enhancing production efficiency and product quality. Market players are increasingly focusing on product differentiation through organic certification and sustainable farming practices, responding to growing consumer awareness about environmental and health considerations.

Poultry Meat Market in Mexico

Mexico's poultry meat market demonstrates robust fundamentals, supported by the country's strong domestic production capabilities and evolving consumer preferences. The market structure is characterized by six main product categories: live, public market, rotisserie, broiler, chicken pieces, and value-added products. The industry's growth is supported by government initiatives administered by the Ministry of Agriculture and Rural Development, particularly focusing on supporting marginalized and small farmers. Consumer behavior in Mexico shows distinct patterns, with processed poultry emerging as a particularly dynamic segment. The market benefits from a well-developed distribution network that includes both modern retail channels and traditional markets. The country's poultry sector demonstrates remarkable resilience, adapting to changing consumer preferences while maintaining traditional distribution channels. The industry's integration of modern production techniques with established market practices creates a unique market dynamic.

Poultry Meat Market in Other Countries

The poultry meat market in other North American countries, including various Central American nations, presents a diverse landscape with unique characteristics and challenges. These markets are characterized by a strong cultural affinity for poultry products, particularly in processed and cooked forms. Local markets demonstrate distinct consumption patterns, with a significant emphasis on traditional preparation methods and local flavor preferences. The foodservice sector plays a crucial role in these markets, particularly through specialized chicken outlets and traditional eateries. Market development in these regions is influenced by a combination of factors including local dietary preferences, economic conditions, and distribution infrastructure capabilities. The industry structure in these countries typically involves a mix of modern retail channels and traditional markets, each serving distinct consumer segments. Despite facing various challenges including infrastructure limitations and economic volatility, these markets show resilience and adaptation to changing consumer needs and preferences.

North America Poultry Meat Industry Overview

Top Companies in North American Poultry Meat Market

The leading companies in the North American poultry meat market are actively pursuing growth through multiple strategic initiatives. Product innovation remains a key focus area, with companies developing value-added offerings such as air-fried options, label-friendly products, and specialized cuts to meet evolving consumer preferences. Operational agility is demonstrated through investments in automation, supply chain optimization, and digital transformation of processes. Strategic expansion moves include facility upgrades, capacity additions, and geographical market penetration, particularly in high-growth regions. Companies are also emphasizing sustainability initiatives, animal welfare practices, and food safety certifications while strengthening their distribution networks through both traditional and emerging channels like e-commerce platforms.

Consolidated Market Led By Established Players

The North American poultry meat market exhibits a highly consolidated structure dominated by large-scale integrated players with established processing facilities and distribution networks. These major players operate across multiple segments of the value chain, from breeding and poultry processing to distribution and marketing, giving them significant competitive advantages. The market features a mix of global conglomerates with diverse protein portfolios and specialized poultry processors focused exclusively on chicken and turkey products. The competitive landscape is characterized by high entry barriers due to substantial capital requirements, stringent regulatory compliance needs, and established relationships with retail and foodservice customers.


Merger and acquisition activity remains robust as companies seek to expand their geographic presence, acquire complementary capabilities, and achieve economies of scale. Vertical integration continues to be a key strategy, with companies acquiring or partnering with farms, feed mills, and processing facilities to ensure supply chain control and cost efficiency. The market also sees strategic partnerships between processors and technology providers to enhance operational efficiency and develop innovative products. Smaller regional players maintain their presence through specialized product offerings and strong local customer relationships, though they face increasing pressure from larger competitors.

Innovation and Efficiency Drive Future Success

Success in the North American poultry meat market increasingly depends on companies' ability to balance operational efficiency with product innovation and market responsiveness. Incumbents must focus on modernizing production facilities, implementing advanced processing technologies, and developing value-added products to maintain their market position. Investment in research and development, particularly in areas like alternative protein products and sustainable packaging, becomes crucial for long-term growth. Companies need to strengthen their direct-to-consumer channels while maintaining strong relationships with traditional retail and foodservice customers. Building robust food safety protocols and maintaining transparency in sourcing and production practices are essential for consumer trust.


For contenders looking to gain poultry market share, focusing on niche segments and specialized product offerings provides opportunities for differentiation. Success requires developing efficient distribution networks, implementing modern processing technologies, and building strong brand identities centered on quality and sustainability. Companies must also prepare for potential regulatory changes regarding animal welfare, environmental impact, and food safety standards. Understanding and adapting to shifting consumer preferences, particularly regarding health, convenience, and sustainability, remains crucial. Building strategic partnerships with retailers, foodservice operators, and technology providers can help smaller players compete more effectively against larger incumbents. Additionally, the presence of the top 25 poultry companies in the USA underscores the competitive nature of the commercial poultry industry, highlighting the need for continuous innovation and efficiency.

North America Poultry Meat Market Leaders

  1. Cargill Inc.

  2. Hormel Foods Corporation

  3. JBS SA

  4. Sysco Corporation

  5. Tyson Foods Inc.

  6. *Disclaimer: Major Players sorted in no particular order
North America Poultry Meat Market Concentration
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North America Poultry Meat Market News

  • March 2023: Kraft Heinz Company and BEES announced an expanded partnership to propel the B2B marketplace, with the ambition to unlock 1 million potential new points of sale across LATAM for the Company, specifically to enhance its footprint in Mexico, Colombia and Peru.
  • March 2023: Tyson® brand introduces chicken sandwiches and sliders, bringing restaurant-quality taste to home. The new Tyson Chicken Breast Sandwiches and Sliders are available in Original and Spicy. The new product is available in the frozen snacks section at retailers nationwide.
  • February 2023: Morning Star and Pringles combine iconic flavors in first-of-its-kind plant-based CHIK'N Fries. All-new MorningStar Farms® Chik'n Fries are available in two delicious Pringles® flavors: Original and Scorchin' Cheddar Cheeze.

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North America Poultry Meat Market
North America Poultry Meat Market
North America Poultry Meat Market
North America Poultry Meat Market

North America Poultry Meat Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Poultry
  • 3.2 Production Trends
    • 3.2.1 Poultry
  • 3.3 Regulatory Framework
    • 3.3.1 Canada
    • 3.3.2 Mexico
    • 3.3.3 United States
  • 3.4 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Form
    • 4.1.1 Canned
    • 4.1.2 Fresh / Chilled
    • 4.1.3 Frozen
    • 4.1.4 Processed
    • 4.1.4.1 By Processed Types
    • 4.1.4.1.1 Deli Meats
    • 4.1.4.1.2 Marinated/ Tenders
    • 4.1.4.1.3 Meatballs
    • 4.1.4.1.4 Nuggets
    • 4.1.4.1.5 Sausages
    • 4.1.4.1.6 Other Processed Poultry
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade
  • 4.3 Country
    • 4.3.1 Canada
    • 4.3.2 Mexico
    • 4.3.3 United States
    • 4.3.4 Rest of North America

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 Cargill Inc.
    • 5.4.2 Continental Grain Company
    • 5.4.3 Foster Farms Inc.
    • 5.4.4 George's Inc.
    • 5.4.5 Hormel Foods Corporation
    • 5.4.6 House Of Raeford
    • 5.4.7 JBS SA
    • 5.4.8 Koch Foods Inc.
    • 5.4.9 Perdue Farms Inc.
    • 5.4.10 Sysco Corporation
    • 5.4.11 The Kraft Heinz Company
    • 5.4.12 Tyson Foods Inc.
    • 5.4.13 WH Group Limited

6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. POULTRY PRICE PER METRIC TON, USD, NORTH AMERICA, 2017 - 2023
  1. Figure 2:  
  2. POULTRY PRODUCTION, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF POULTRY MEAT MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF POULTRY MEAT MARKET BY FORM, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF CANNED POULTRY MEAT MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF FROZEN POULTRY MEAT MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF DELI MEATS MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF DELI MEATS MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF MARINATED/ TENDERS MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF MEATBALLS MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF MEATBALLS MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF NUGGETS MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF NUGGETS MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF SAUSAGES MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF SAUSAGES MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OTHER PROCESSED POULTRY MARKET, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 42:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 46:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, NORTH AMERICA, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 62:  
  2. VOLUME OF POULTRY MEAT MARKET BY COUNTRY, METRIC TONS, NORTH AMERICA, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF POULTRY MEAT MARKET BY COUNTRY, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 64:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 65:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 66:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, CANADA, 2017 - 2029
  1. Figure 67:  
  2. VALUE OF POULTRY MEAT MARKET, USD, CANADA, 2017 - 2029
  1. Figure 68:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, CANADA, 2022 VS 2029
  1. Figure 69:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, MEXICO, 2017 - 2029
  1. Figure 70:  
  2. VALUE OF POULTRY MEAT MARKET, USD, MEXICO, 2017 - 2029
  1. Figure 71:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MEXICO, 2022 VS 2029
  1. Figure 72:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, UNITED STATES, 2017 - 2029
  1. Figure 73:  
  2. VALUE OF POULTRY MEAT MARKET, USD, UNITED STATES, 2017 - 2029
  1. Figure 74:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
  1. Figure 75:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, REST OF NORTH AMERICA, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF POULTRY MEAT MARKET, USD, REST OF NORTH AMERICA, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2022 VS 2029
  1. Figure 78:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 79:  
  2. MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 80:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA

North America Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Form Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country Canada
Mexico
United States
Rest of North America
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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North America Poultry Meat Market Research FAQs

How big is the North America Poultry Meat Market?

The North America Poultry Meat Market size is expected to reach USD 64.36 billion in 2025 and grow at a CAGR of 1.07% to reach USD 67.90 billion by 2030.

What is the current North America Poultry Meat Market size?

In 2025, the North America Poultry Meat Market size is expected to reach USD 64.36 billion.

Who are the key players in North America Poultry Meat Market?

Cargill Inc., Hormel Foods Corporation, JBS SA, Sysco Corporation and Tyson Foods Inc. are the major companies operating in the North America Poultry Meat Market.

Which segment has the biggest share in the North America Poultry Meat Market?

In the North America Poultry Meat Market, the Off-Trade segment accounts for the largest share by distribution channel.

Which country has the biggest share in the North America Poultry Meat Market?

In 2025, United States accounts for the largest share by country in the North America Poultry Meat Market.

What years does this North America Poultry Meat Market cover, and what was the market size in 2025?

In 2025, the North America Poultry Meat Market size was estimated at 64.36 billion. The report covers the North America Poultry Meat Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Poultry Meat Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Poultry Meat Market Research

Mordor Intelligence provides a comprehensive analysis of the North America poultry meat market. We leverage extensive expertise in both the industrial poultry and commercial poultry sectors. Our research covers the full range of poultry products, including chicken meat, turkey meat, and duck meat. We also offer a detailed examination of white meat production and consumption patterns. The report offers in-depth coverage of the fresh poultry, processed poultry, and frozen poultry segments. Special attention is given to broiler meat production and domestic fowl farming practices.

Stakeholders gain valuable insights through our detailed analysis of poultry market trends and poultry market size, available in an easy-to-download report PDF format. The comprehensive study examines retail poultry dynamics, industrial poultry operations, and avian meat production across the region. Our research delivers actionable intelligence on poultry food supply chains, dressed poultry processing, and raw poultry handling practices. This enables businesses to make informed decisions in the evolving US poultry market. The report includes extensive data on table bird production, cooked poultry products, and emerging trends in the meat and poultry industry.