North America Poultry Meat Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 63.58 Billion |
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Market Size (2029) | USD 67.24 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 1.13 % |
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Largest Share by Country | United States |
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Market Concentration | Medium |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
North America Poultry Meat Market Analysis
The North America Poultry Meat Market size is estimated at 63.58 billion USD in 2024, and is expected to reach 67.24 billion USD by 2029, growing at a CAGR of 1.13% during the forecast period (2024-2029).
63.58 Billion
Market Size in 2024 (USD)
67.24 Billion
Market Size in 2029 (USD)
4.39 %
CAGR (2017-2023)
1.13 %
CAGR (2024-2029)
Largest Segment by Form
50.22 %
value share, Frozen, 2023
Frozen form of poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.
Largest Segment by Country
63.73 %
value share, United States, 2023
Higher purchasing power, consumer consumption pattern, and high production due to feed availability are some of the major factors driving the poultry market in US.
Fastest-growing Segment by Form
1.80 %
Projected CAGR, Processed, 2024-2029
Processed poultry meat provides convenience to the consumers, making it the most preferable. It also remains to be an affordable and versatile source of animal protein.
Fastest-growing Segment by Country
1.34 %
Projected CAGR, Canada, 2024-2029
The increasing consumer preference for the consumption of poultry products, which surpassed beef in 2017, is likely to drive the segmental growth during the forecast period.
Leading Market Player
21.86 %
market share, Tyson Foods Inc., 2022
The company's wide range of offerings in the region, along with the increasing poultry meat manufacturing units, is highly supporting its market growth and domination.
The growing popularity of online channels, coupled with rising demand for leaner meats, is boosting the market
- The changing dietary patterns and consumers preferring leaner meats resulted in higher demand for poultry meat through both on-trade and off-trade channels. Poultry meat sales within the on-trade channel increased by 23.42% from 2022 to 2017. Frozen meat holds a substantial share of 49.67% by value of the on-trade poultry meat market. It is projected to rise due to the increased convenience and a greater shelf-life. The presence of chicken in virtual restaurants has also increased in the past few years, with a major focus on products such as chicken wings or fried chicken.
- The online channel in North America is projected to be the fastest-growing distribution channel, and it is expected to register a CAGR of 5.34% during the forecast period. Online grocery stores are continuously investing in increasing supply chain networks and contactless delivery and payments. Major manufacturers and retailers have also added online modes of sales by understanding the huge potential. Manufacturers provide interactive cooking demonstrations on their e-commerce sites and offer a variety of branded product giveaways to attract more customers. Manufacturers and other online channels provide free cookbooks with attractive dishes and methods to draw the interest of cooking enthusiasts.
- Supermarket sales are also booming with the wide range of specialty products offered, such as organic, no-antibiotic, and locally grown. Supermarkets held the major share in off-trade channels with 67.69% by value in 2022. Supermarkets in the region are observing a strong growth in demand for products such as pre-marinated, pre-cut, or pre-seasoned meat, especially from the millennials due to the convenience.
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Poultry consumption in the region grew amid the rising prices
- The United States holds a major share of the poultry market in the region. The poultry market in the country grew by 28.64% from 2017 to 2022. The rise in poultry meat consumption during the period was majorly due to the increased consumer acceptance of poultry as a substitute for other meat types, which have a higher fat content.
- In 2022, according to the US Bureau of Labour Statistics, chicken had the highest price inflation among meat product categories in the July Consumer Price Index, increasing by an unadjusted 17.6% Y-o-Y and 1.4% M-o-M, as opposed to increases of 7.2% and 0.4%, respectively, for the overall meat category. Gains of 15.9% Y-o-Y and 1.9% M-o-M for fresh whole chicken and 18.6% Y-o-Y and 1.1% M-o-M for fresh and frozen chicken parts were recorded in the chicken category. The millennial population in the US purchased 20% more chicken than the typical American home. They are over-indexed when buying dark chicken meat and under-indexed when buying beef and other types of meat.
- Canada is anticipated to be the fastest-growing country in terms of poultry consumption. It is projected to register a CAGR of 1.35% during the forecast period (2023-2029), majorly due to its increasing production and ecological factors. In comparison to the global average for poultry production, Canadian chickens have one of the lowest carbon footprints in the world. Processed poultry observed substantial growth in the country owing to enhanced mouthfeel and convenience. Poultry-based burgers, sausages, breaded chicken fillets, mortadella, pâté, chicken wings in sauce, chicken drumsticks with seasoning, turkey with breadcrumb coating, and others are the popular processed poultry products in the country.
North America Poultry Meat Market Trends
Growing demand from domestic and foreign markets is expected to boost regional production
- In 2021, the United States was the largest producer of poultry in the region, followed by Mexico and Canada, with shares of 83.31%, 8.15% and 6.4%, respectively. Poultry production in the US is forecasted to be 1% higher in 2023 to 21.3 million tons. In 2022, the US poultry industry was the world's largest producer and second-largest exporter of poultry meat. Poultry production in the US mostly expanded from 2013 to 2022 to meet domestic and foreign consumer demand. In 2021, 9.13 billion broilers were produced in the United States, a 1% dip from 2020. From this, a total of 59.2 billion pounds of live-weight broilers were produced in 2021, a minor dip from 2020.
- Turkey's meat production in the United States during January-September 2022 was 3.91 billion pounds, 7% down from the same period in 2021. However, a decline in turkey production was outweighed by increases in broiler production. Poultry production in the US has a competitive advantage due to abundant domestic feed resources, primarily soybean meal, and corn as feed, which is generally the most significant production cost across livestock. In 2021, poultry farmers in Canada produced 1.5 billion kilograms of chicken, turkey, and stewing hens, an increase of 1.4% compared with the previous year. Poultry farmers produced 1.3 billion kilograms of chicken in 2021, which accounted for 89.9% of total poultry production in Canada. In 2021, turkey production declined 5.0% to 150.4 million kilograms compared with 2020. Poultry farming is the most prevalent livestock industry in Mexico. In 2021, poultry represented more than 60% of Mexico's livestock production. It generated 0.89% of Mexico's overall GDP in 2019. The poultry farming industry provided 28.1% of Mexico's agricultural GDP and 36.6% of its livestock GDP.
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Rising feed prices are influencing the market
- The FAO Meat Price Index states that chicken meat reached its highest price in June 2022 since 1990. According to the Food and Agricultural Organization (FAO), the Poultry Meat Index counts 130,39 points, which is 28.9% more than in June 2021. The number was also 4.5% above 124.74 points during June 2022, which is against the trend of the general FAO Food Price Index, which dropped slightly from 157.9 points in May to 154.2 points in June 2022.
- Another factor driving the price of chicken is the cost of poultry feed. Compared to previous years, the cost of corn and soybeans has been quite high, thus boosting the price of chicken once it reaches a restaurant or grocery store. The price of conventional soybeans reached a seven-year high in 2021 to USD 33 per bushel in September. At the same time, during 2021-2022, average corn prices increased by 21% Y-o-Y to USD 5.45 per bushel.
- The spread of the highly virulent avian influenza, also known as bird flu, across the United States in 2022 has compelled farmers to annihilate close to 280 backyard and commercial flocks in 32 states since January 2022. This factor resulted in a decrease in supply and a price increase, with consumers paying about 5% more for entire chickens than they did a year ago, which is only a relative value given that supermarket prices have risen 10%. Similarly, prices for whole-hen frozen turkey in the first quarter were reported at USD 1.31 per pound, up 19% from 2021. Prices for all types of meat rose across the globe, with poultry prices rising sharply to an all-time high. The price rise was majorly due to the continuous tight global supply conditions impacted by the war in Ukraine and bird flu outbreaks in the northern hemisphere.
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North America Poultry Meat Industry Overview
The North America Poultry Meat Market is moderately consolidated, with the top five companies occupying 55.36%. The major players in this market are Cargill Inc., Hormel Foods Corporation, JBS SA, Sysco Corporation and Tyson Foods Inc. (sorted alphabetically).
North America Poultry Meat Market Leaders
Cargill Inc.
Hormel Foods Corporation
JBS SA
Sysco Corporation
Tyson Foods Inc.
Other important companies include Continental Grain Company, Foster Farms Inc., George's Inc., House Of Raeford, Koch Foods Inc., Perdue Farms Inc., The Kraft Heinz Company, WH Group Limited.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Poultry Meat Market News
- March 2023: Kraft Heinz Company and BEES announced an expanded partnership to propel the B2B marketplace, with the ambition to unlock 1 million potential new points of sale across LATAM for the Company, specifically to enhance its footprint in Mexico, Colombia and Peru.
- March 2023: Tyson® brand introduces chicken sandwiches and sliders, bringing restaurant-quality taste to home. The new Tyson Chicken Breast Sandwiches and Sliders are available in Original and Spicy. The new product is available in the frozen snacks section at retailers nationwide.
- February 2023: Morning Star and Pringles combine iconic flavors in first-of-its-kind plant-based CHIK'N Fries. All-new MorningStar Farms® Chik'n Fries are available in two delicious Pringles® flavors: Original and Scorchin' Cheddar Cheeze.
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North America Poultry Meat Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Price Trends
2.1.1. Poultry
2.2. Production Trends
2.2.1. Poultry
2.3. Regulatory Framework
2.3.1. Canada
2.3.2. Mexico
2.3.3. United States
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
3.1. Form
3.1.1. Canned
3.1.2. Fresh / Chilled
3.1.3. Frozen
3.1.4. Processed
3.1.4.1. By Processed Types
3.1.4.1.1. Deli Meats
3.1.4.1.2. Marinated/ Tenders
3.1.4.1.3. Meatballs
3.1.4.1.4. Nuggets
3.1.4.1.5. Sausages
3.1.4.1.6. Other Processed Poultry
3.2. Distribution Channel
3.2.1. Off-Trade
3.2.1.1. Convenience Stores
3.2.1.2. Online Channel
3.2.1.3. Supermarkets and Hypermarkets
3.2.1.4. Others
3.2.2. On-Trade
3.3. Country
3.3.1. Canada
3.3.2. Mexico
3.3.3. United States
3.3.4. Rest of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
4.4.1. Cargill Inc.
4.4.2. Continental Grain Company
4.4.3. Foster Farms Inc.
4.4.4. George's Inc.
4.4.5. Hormel Foods Corporation
4.4.6. House Of Raeford
4.4.7. JBS SA
4.4.8. Koch Foods Inc.
4.4.9. Perdue Farms Inc.
4.4.10. Sysco Corporation
4.4.11. The Kraft Heinz Company
4.4.12. Tyson Foods Inc.
4.4.13. WH Group Limited
5. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- POULTRY PRICE PER METRIC TON, USD, NORTH AMERICA, 2017 - 2023
- Figure 2:
- POULTRY PRODUCTION, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 3:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 4:
- VALUE OF POULTRY MEAT MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 5:
- VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 6:
- VALUE OF POULTRY MEAT MARKET BY FORM, USD, NORTH AMERICA, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 10:
- VALUE OF CANNED POULTRY MEAT MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 11:
- VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 12:
- VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 13:
- VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 14:
- VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 15:
- VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 16:
- VALUE OF FROZEN POULTRY MEAT MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 17:
- VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 18:
- VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 19:
- VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, NORTH AMERICA, 2017 - 2029
- Figure 20:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 21:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME OF DELI MEATS MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 23:
- VALUE OF DELI MEATS MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 24:
- VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 25:
- VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 26:
- VALUE OF MARINATED/ TENDERS MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 27:
- VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 28:
- VOLUME OF MEATBALLS MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 29:
- VALUE OF MEATBALLS MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 30:
- VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 31:
- VOLUME OF NUGGETS MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 32:
- VALUE OF NUGGETS MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 33:
- VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 34:
- VOLUME OF SAUSAGES MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 35:
- VALUE OF SAUSAGES MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 36:
- VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 37:
- VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 38:
- VALUE OF OTHER PROCESSED POULTRY MARKET, USD, NORTH AMERICA, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 VS 2029
- Figure 40:
- VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 41:
- VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2017 - 2029
- Figure 42:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 43:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 44:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 45:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, NORTH AMERICA, 2017 - 2029
- Figure 46:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 49:
- VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2017 - 2029
- Figure 50:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, NORTH AMERICA, 2022 VS 2029
- Figure 51:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 52:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, NORTH AMERICA, 2017 - 2029
- Figure 53:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, NORTH AMERICA, 2022 VS 2029
- Figure 54:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 55:
- VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 56:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, NORTH AMERICA, 2022 VS 2029
- Figure 57:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 58:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2017 - 2029
- Figure 59:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, NORTH AMERICA, 2022 VS 2029
- Figure 60:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 61:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, NORTH AMERICA, 2017 - 2029
- Figure 62:
- VOLUME OF POULTRY MEAT MARKET BY COUNTRY, METRIC TONS, NORTH AMERICA, 2017 - 2029
- Figure 63:
- VALUE OF POULTRY MEAT MARKET BY COUNTRY, USD, NORTH AMERICA, 2017 - 2029
- Figure 64:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 65:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 66:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, CANADA, 2017 - 2029
- Figure 67:
- VALUE OF POULTRY MEAT MARKET, USD, CANADA, 2017 - 2029
- Figure 68:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, CANADA, 2022 VS 2029
- Figure 69:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, MEXICO, 2017 - 2029
- Figure 70:
- VALUE OF POULTRY MEAT MARKET, USD, MEXICO, 2017 - 2029
- Figure 71:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MEXICO, 2022 VS 2029
- Figure 72:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 73:
- VALUE OF POULTRY MEAT MARKET, USD, UNITED STATES, 2017 - 2029
- Figure 74:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
- Figure 75:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, REST OF NORTH AMERICA, 2017 - 2029
- Figure 76:
- VALUE OF POULTRY MEAT MARKET, USD, REST OF NORTH AMERICA, 2017 - 2029
- Figure 77:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2022 VS 2029
- Figure 78:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
- Figure 79:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
- Figure 80:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Poultry Meat Industry Segmentation
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- The changing dietary patterns and consumers preferring leaner meats resulted in higher demand for poultry meat through both on-trade and off-trade channels. Poultry meat sales within the on-trade channel increased by 23.42% from 2022 to 2017. Frozen meat holds a substantial share of 49.67% by value of the on-trade poultry meat market. It is projected to rise due to the increased convenience and a greater shelf-life. The presence of chicken in virtual restaurants has also increased in the past few years, with a major focus on products such as chicken wings or fried chicken.
- The online channel in North America is projected to be the fastest-growing distribution channel, and it is expected to register a CAGR of 5.34% during the forecast period. Online grocery stores are continuously investing in increasing supply chain networks and contactless delivery and payments. Major manufacturers and retailers have also added online modes of sales by understanding the huge potential. Manufacturers provide interactive cooking demonstrations on their e-commerce sites and offer a variety of branded product giveaways to attract more customers. Manufacturers and other online channels provide free cookbooks with attractive dishes and methods to draw the interest of cooking enthusiasts.
- Supermarket sales are also booming with the wide range of specialty products offered, such as organic, no-antibiotic, and locally grown. Supermarkets held the major share in off-trade channels with 67.69% by value in 2022. Supermarkets in the region are observing a strong growth in demand for products such as pre-marinated, pre-cut, or pre-seasoned meat, especially from the millennials due to the convenience.
| Form | ||||||||||
| Canned | ||||||||||
| Fresh / Chilled | ||||||||||
| Frozen | ||||||||||
|
| Distribution Channel | ||||||
| ||||||
| On-Trade |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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