North America Pouch Packaging Market Size (2024 - 2029)

North America Pouch Packaging Market Analysis

The North America Pouch Packaging Market size is estimated at USD 7.93 billion in 2024, and is expected to reach USD 9.49 billion by 2029, growing at a CAGR of 3.66% during the forecast period (2024-2029).

• Pouches are widely used as a flexible and lightweight type of packaging that typically consists of a bag-like container made from materials such as plastic, paper, foil, or a combination of these. Pouches are sealed to enclose and protect various products, including food, cosmetics, and pharmaceuticals, and can be designed with features like resealable closures or spouts for easy dispensing. Pouches often incorporate specialized barrier films, such as aluminum foil or metalized layers, to protect sensitive products from factors like UV light and oxygen, maintaining product quality.
• Pouch packaging has found significant relevance in the North American ready-to-eat (RTE) and frozen food market segments. Pouches are easy to open, reseal, and store, thus making them ideal for quick meals or snacks. In addition to this, pouches allow for portion control, which is essential in the RTE and frozen food sectors where precise servings are desirable. Pouches can also be designed to be microwave-safe, allowing consumers to heat their ready-to-eat meals directly in the pouch, reducing the need for additional cookware. Such features of pouch packaging positively affect the growth of the market.
• Pouches are typically less expensive to produce and transport due to their lightweight nature and efficient use of materials. This leads to cost savings for manufacturers as well as the retailers. Pouches generate less waste than other packaging forms, such as cans or bottles, and they are often recyclable, contributing to waste reduction efforts. Furthermore, pouches offer ample space for branding and product information, making them an excellent choice for marketing and branding efforts. They can be designed with eye-catching graphics and labels.
• However, sustainability is a growing concern in North America. Pouches can be manufactured using eco-friendly materials and designed to be recyclable, aligning with the trend toward more environmentally conscious packaging choices.
• The surge in portion control trends within the food and pet food industries in North America is driving the demand for pouch packaging solutions, facilitating convenient serving sizes while ensuring freshness and convenience for consumers. Thus, changing consumer preferences, supply chain dynamics, and sustainability considerations in the packaging industry are driving innovation and adaptation in response to changing market demands and safety requirements.

North America Pouch Packaging Industry Segmentation

The study tracks the demand for pouches in North America for end-user industries like food and beverage, personal care, healthcare, and other end-user industries due to their adaptability. The pricing of raw materials, which include plastic, paper, and aluminum, is also taken into consideration.

The North American pouch packaging market is segmented by type (standard, aseptic, retort, and hot-fill), closure type (zipper, spout, and tear notch), end-user industry (food and beverage, personal care, healthcare, and other end-user industries), and country (United States and Canada). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.