Market Trends of NA Plastic Bottles And Containers Industry
Rising Demand for Beverage Packaging Attributes is Increasing the Usage of Polyethylene Terephthalate (PET)
- Polyethylene terephthalate (PET) is a preferred choice for beverage packaging owing to its robust barrier properties against water vapor, gases, dilute acids, oils, and alcohol. Beyond its protective qualities, PET boasts shatter resistance, moderate flexibility, and recyclability. Its durability and steadfastness make PET an ideal choice for food-grade products, including individual drink bottles and containers.
- According to Earth Day Organizers, the United States sees a staggering sale of about 1 million plastic bottles every minute, primarily fueled by the region's demand for packaged drinking water.
- While the carbonated soft drinks (CSD) segment has seen a surge in plastic bottle usage, it is now reaching saturation in North America. Industry giants, including Pepsi, Coca-Cola, and Keurig Dr Pepper, reported stagnant sales in their North American CSD divisions. Coca-Cola's annual report estimated that these three companies commanded over 80% of the North American market share. This dominance suggests a continued demand for plastic bottles in the CSD segment.
- In March 2024, Roar Organic, a United States-based beverage company, attracted a USD 10 million investment from local firm Factory LLC to expand its product range, including flavored, non-carbonated “functional” drinks in ready-to-drink and powdered formats. Such investments are expected to create opportunities for the market during the forecast period.
- Soft drink packaging is predominantly led by polyethylene terephthalate (PET) bottles due to PET's superior CO2 retention. However, the versatility of PET packaging is not limited to soft drinks; it also encompasses fruit juices, energy drinks, sports drinks, and a range of alcoholic beverages, including wine, spirits, and beer. With the United States witnessing a surge in spirits sales, the demand for 100% PET bottles is projected to boost the regional market growth.
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Plastic Packaging Adoption is Set to Surge in the Cosmetics Industry
- Plastic stands out as the preferred material for cosmetics packaging. Its flexibility enables detailed designs, and its protective nature ensures the safety of the products within. Consequently, plastic bottles and containers dominate the cosmetics industry's packaging landscape, securing a substantial market share.
- According to data from the Packaging Machinery Manufacturers Institute (PMMI), plastic packaging, including bottles, jars, compacts, and tubes, commanded a dominant 61% share in the cosmetics and personal care industries. Among these, plastic bottles were particularly prominent, accounting for a notable 30% of the market independently.
- The United States is a leading market for cosmetics, personal care items, and fragrances. A significant segment of the US millennial population fuels the market demand. As the dominant force in the nation's workforce, millennials prioritize personal care products—like deodorants, perfumes, and cosmetics—underscoring the importance of physical appearance. Consequently, as the demand for cosmetics surges, there is a parallel uptick in the demand for packaging, including plastic containers, across the region.
- In a concerted effort toward sustainability, cosmetic companies are increasingly pursuing eco-friendly plastic packaging solutions. Highlighting this dedication, in August 2020, L'Oreal USA, in collaboration with 60 other brands, government representatives, retailers, and NGOs, made a commitment to have all plastic packaging in the US be either reusable, recyclable, or compostable by 2025.
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