North America Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Pet Treats Market Analysis

The North America Pet Treats Market size is estimated at 13.02 billion USD in 2025, and is expected to reach 20.29 billion USD by 2030, growing at a CAGR of 9.27% during the forecast period (2025-2030).

The North American pet treats industry has experienced significant transformation, driven by evolving consumer preferences and changing pet ownership dynamics. The region witnessed substantial growth in pet ownership, with the total pet population reaching 345.6 million in 2022, representing a 12% increase from 2017. This surge in pet ownership has been particularly notable among millennials, who comprised 33% of pet parents in 2022, influencing product preferences and purchasing patterns. The shift in pet ownership demographics has led to increased spending on premium pet treats, with consumers increasingly viewing their pets as family members and seeking high-quality, nutritious treats.

Product innovation and premiumization have become central themes in the pet treats market, with manufacturers focusing on developing specialized products that address specific health concerns and dietary preferences. The industry has witnessed a growing demand for grain-free pet snacks, novel protein sources, and products formulated for dental and oral health. Natural and organic ingredients have gained prominence, with many pet owners demonstrating a willingness to pay premium prices for eco-friendly and sustainable products. Manufacturers are responding to these trends by introducing new product variants that emphasize nutritional benefits and natural ingredients.

The distribution landscape for pet treats has undergone significant evolution, with specialty stores emerging as the dominant retail channel, accounting for 37.7% of total distribution in 2022. The market has seen a notable shift towards omnichannel retail strategies, with traditional brick-and-mortar retailers expanding their online presence. E-commerce has emerged as a rapidly growing distribution channel, with online platforms offering convenience, a wider product selection, and subscription-based services. Major retailers are investing in digital infrastructure and logistics capabilities to enhance their online presence and meet changing consumer shopping preferences.

Sustainability and environmental consciousness have become increasingly important factors influencing consumer purchasing decisions in the pet food and treats market. Manufacturers are responding by implementing eco-friendly packaging solutions, sourcing sustainable ingredients, and developing products with reduced environmental impact. The industry has seen a growing emphasis on transparency in ingredient sourcing and manufacturing processes, with companies providing detailed information about product origins and production methods. This trend has led to the development of new product lines that align with consumers' environmental values while maintaining high quality and nutritional standards.

North America Pet Treats Market Trends

Increased adoption of cats by younger adults and millennials in the region is driving the growth

• Cats have been adopted as pets in North America due to the high demand for companionship and less expenditure on pet food for cats compared to other pets. Moreover, in the region, cats as pets increased by 13.6% between 2017 and 2022 due to a rise in pet humanization, and cats require less area to live. For instance, in the United States, in 2020, 26% of households owned a cat as a pet, whereas, in Canada, it was 29.3%.
• The United States, Canada, and Mexico have witnessed higher adoption of cats as pets after the pandemic because there is an increase in pet ownership stimulated by remote work, and more pet owners belong to the millennial generation. For instance, in 2022, millennials accounted for 33% of pet parents in the United States, and in 2020, 40% of the cat pet population was adopted from animal shelters in the United States. Additionally, pet parents purchased cats from pet stores due to high income, and in 2020, 43% of cat parents in the United States purchased cats from pet stores. Therefore, cats as pets in North America increased by 5.34% between 2020 and 2022.
• There is a higher adoption of young cats in the United States as compared to adult cats by pet parents. For instance, in 2021, the adopted cat population in the United States was about 684,144, and young cats accounted for 53.5% of the cats adopted in the country. The higher population of young cats and millennials being pet parents is expected to help in the growth of pet treats during the forecast period.
• Factors such as an increase in the adoption and purchase of cats and an increase in pet humanization are expected to help the growth of the pet population, and the rise of the pet population will help in the growth of the pet food market in the region.

Demand for natural and organic treats is increasing the pet expenditure in the region

• A trend of increase in pet expenditure is witnessed in North America. The rise in pet expenditure is due to the availability of different types of pet food and the growing premiumization of pet food products in the United States and Canada. Moreover, pet parents are spending on premium segments, such as customized pet food and natural and organic pet food, in the region.
• Pet parents' highest expenses are on pet food, which is estimated to increase during the forecast period. For instance, pet food accounted for 42.4% of pet expenses in the United States (USD 136.8 million) in 2022. They have the highest share and are projected to increase due to pet parents treating their pets as family members and increased awareness about specialized pet food. The dog's food expenditure share is higher than that of cats because the dog population is higher, and they consume a larger quantity of food than cats. Pet Parents provide premium pet food to their pets and use services, such as pet grooming and pet daycare, in the region as they consider them as family members. In the United States, about 40% of pet parents purchased premium pet food, and USD 11.4 billion was spent on services, such as pet grooming and pet walking, in 2022.
• Pet parents purchase pet food through online retailers, supermarkets, and pet stores. Higher Pet food sales are through online retailers as pet parents have a vast number of pet food products available on e-commerce sites, and the pandemic increased online orders. For instance, in the United States, online sales of pet care products, including food, increased from 32% in 2020 to 40% in 2022.
• Premiumization and rising awareness about the benefits of quality food are factors anticipated to have helped in increasing pet expenditure in the region.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

• Increasing adoption of dogs from animal rescue shelters and evolving pet ecosystems are enhancing the market growth
• Low maintenance and comfort are driving the adoption of other pets

Segment Analysis: SUB PRODUCT

Crunchy Treats Segment in North American Pet Treats Market

Crunchy treats dominate the North American pet treats market, commanding approximately 24% market share in 2024. This segment's leadership position is attributed to the wide variety of products available to cater to diverse pet owner preferences. Dogs are the primary consumers of crunchy treats, with a significant market value contribution, followed by cats, who tend to be more selective in their food choices. The United States dominates the North American crunchy pet treats market, holding around 85% share of this segment, attributed to factors including higher pet ownership rates, greater presence of premium and natural pet food brands, and wider product availability through specialty pet food stores such as Petco and PetSmart.

Freeze-dried and Jerky Treats Segment in North American Pet Treats Market

The freeze-dried and dog jerky treats market is experiencing remarkable growth in the North American market, projected to grow at approximately 10% during 2024-2029. This impressive growth trajectory is driven by increasing consumer awareness and demand for single-ingredient pet treats with minimal and natural processing. Pet owners are increasingly willing to pay premium prices for these high-quality, naturally preserved treats. The segment's popularity is particularly strong among cat owners, as cats are obligate carnivores and prefer meat-based treats. Many companies are introducing innovative freeze-dried and jerky treats with popular ingredients such as chicken, beef, turkey, and fish to meet this growing demand.

Remaining Segments in Sub Product Segmentation

The other significant segments in the North American pet treats market include dental treats, soft & chewy treats, and other specialty treats. Dental treats have gained prominence due to their dual benefits of serving as rewards while promoting oral health in pets. Soft & chewy treats are particularly popular for training purposes and are preferred by both dog and cat owners due to their palatability and ease of consumption. The other treats category, which includes specialized products like lickable treats, cakes, catnips, and rawhides, caters to specific pet preferences and nutritional needs, contributing to the market's diversity and comprehensive product offerings.

Segment Analysis: PETS

Dogs Segment in North American Pet Treats Market

The dogs segment dominates the North American pet treats chews market, commanding approximately 56% of the market share in 2024, while also maintaining the strongest growth trajectory through 2029. This significant market position is primarily attributed to the higher rate of dog ownership in the region, with dogs comprising about 42% of the overall pet population. The segment's dominance is further reinforced by dogs' higher consumption of treats compared to other pets, particularly in dental treats and crunchy treats categories. The United States leads this segment with about 83% of the regional dog treats market, driven by the widespread availability of premium and natural treat options. The segment's growth is supported by increasing pet humanization trends, with pet owners, particularly millennials, showing a strong preference for high-quality, natural, and functional treats that cater to specific health needs of their dogs.

Cats Segment in North American Pet Treats Market

The cats segment represents the second-largest category in the North American pet treats market, with freeze-dried and jerky treats emerging as particularly popular choices among cat owners. The segment's growth is driven by increasing awareness among cat owners about the importance of high-quality, natural, and functional products that meet their cats' unique needs. Cat treats manufacturers are focusing on developing products that cater to specific health requirements, such as dental health and hairball control. The market is seeing a significant shift toward premium products, with many pet owners willing to spend more on treats that are blended with specialized diets and essential nutrients to support additional benefits.

Remaining Segments in Pet Treats Market

The other pets segment, encompassing treats for animals such as birds, fish, reptiles, and small mammals, plays a notable role in the North American pet snacks jerky market. Despite representing a significant portion of the overall pet population, this segment's market impact is relatively smaller due to the generally smaller size of these pets and their lower treat consumption patterns. However, the segment maintains its importance through specialized and premium products that cater to specific nutritional needs of various pet types, with soft and chewy treats being particularly popular among small animals due to their easier consumption and digestibility.

Segment Analysis: DISTRIBUTION CHANNEL

Specialty Stores Segment in North American Pet Treats Market

Specialty stores have emerged as the dominant distribution channel in the North American pet treats market, commanding approximately 38% of the market share in 2024. These stores have gained significant traction due to their specialized knowledge of pet food products and ability to provide diverse pet treat options tailored to pets' health conditions. The success of specialty stores can be attributed to their wide variety of premium and high-quality treats with multiple brands, expert staff who can provide personalized recommendations, and the availability of veterinary services. These stores particularly excel in offering grain-free and limited-ingredient treats, reflecting the market's growing demand for natural and healthy options. The segment's strong performance is further supported by major specialty store chains like Petco and PetSmart, which have established themselves as trusted destinations for pet owners seeking quality treats and expert advice.

Online Channel Segment in North American Pet Treats Market

The online distribution channel is experiencing remarkable growth in the North American pet treats market, projected to expand at approximately 10% CAGR from 2024 to 2029. This substantial growth is driven by the increasing adoption of e-commerce platforms and the convenience of doorstep delivery services. The channel's growth is further accelerated by the availability of subscription options for products, eliminating the need for frequent reordering while providing additional discounts to customers. Major specialty store chains have also expanded their presence through their own e-commerce platforms, contributing to the segment's growth. The convenience and flexibility offered by online channels, including the ability to compare prices and access a wide variety of products, have made them increasingly popular among pet owners. This shift towards online purchasing is particularly evident as pet parents appreciate the ease of accessing detailed product information and customer reviews before making their purchases.

Remaining Segments in Distribution Channel

The remaining distribution channels in the North American pet treats market include supermarkets/hypermarkets, convenience stores, and other channels such as veterinary clinics and feed stores. Supermarkets and hypermarkets serve as convenient one-stop shops for pet owners, offering a wide range of popular pet treat brands along with promotional offers and discounts. Convenience stores, while having a more limited selection, provide easy accessibility for quick purchases. Other channels, including veterinary clinics and feed stores, play a crucial role in offering specialized and prescription treats, particularly for pets with specific health conditions. These channels collectively contribute to the market's diversity by catering to different consumer preferences and shopping patterns, from routine purchases at supermarkets to specialized veterinary-recommended treats at clinics.

North America Pet Treats Market Geography Segment Analysis

Pet Treats Market in the United States

The United States dominates the North American pet treats market, commanding approximately 85% of the total market share in 2024. As the fastest-growing market in the region, with a projected growth rate of nearly 9% during 2024-2029, the country's pet treats industry is driven by several key factors. The widespread adoption of premium and natural pet treats, coupled with increasing pet humanization trends, has significantly influenced consumer purchasing patterns. The country's robust distribution network, encompassing specialty stores, supermarkets, and a growing e-commerce presence, has enhanced product accessibility. Additionally, the strong presence of major manufacturers and their continuous focus on product innovation, particularly in segments like grain-free and novel protein animal treats, has helped maintain market momentum. The United States also benefits from advanced retail infrastructure and sophisticated consumer awareness about pet health and nutrition, leading to increased spending on high-quality pet snacks.

Pet Treats Market in Canada

Canada's pet treats market demonstrates strong potential, driven by increasing pet humanization trends and growing awareness about pet health and wellness. The country's market is characterized by a significant shift towards premium and natural pet treats, reflecting changing consumer preferences and an increased focus on pet health. Canadian pet owners are increasingly seeking high-quality, natural, and organic pet snacks that offer both nutritional benefits and enjoyment for their pets. The market has witnessed substantial innovation in product development, particularly in segments like soft & chewy treats, which represent a significant portion of sales. The retail landscape in Canada is evolving, with specialty stores and supermarkets playing a crucial role in distribution, while e-commerce channels are gaining prominence. Pet treat manufacturers are responding to these trends by introducing new and innovative products, with a particular focus on health-conscious and functional treats.

Pet Treats Market in Mexico

Mexico's pet treats market exhibits dynamic growth potential, supported by evolving consumer preferences and increasing pet ownership rates. The market is characterized by a growing middle-class population with rising disposable incomes, leading to increased spending on pet care products, including treats. Mexican consumers are showing increasing interest in premium pet treats, particularly those offering specific health benefits such as dental care and nutritional supplements. The distribution landscape in Mexico is diverse, with specialty stores emerging as the dominant channel, while e-commerce platforms are gaining significant traction. The country's pet treats market is witnessing notable product innovations, particularly in dental treats and freeze-dried treats segments, which have gained considerable popularity. Manufacturers are adapting their strategies to cater to local preferences while maintaining international quality standards, contributing to market expansion.

Pet Treats Market in Other Countries

The pet treats market in other North American countries, including Guatemala, Panama, and Costa Rica, represents an emerging opportunity within the region. These markets are characterized by growing pet ownership rates and increasing awareness about pet nutrition and care. While these countries face certain economic challenges, the pet treats segment is gradually evolving with changing consumer preferences and improved product availability. The market in these regions is witnessing a shift towards more organized retail channels, with international brands making strategic moves to establish their presence. Local manufacturers are also emerging, offering products tailored to regional preferences and price points. The growing influence of global pet care trends, combined with increasing urbanization and rising disposable incomes in these countries, is expected to drive market development in the coming years.