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North America Pet Nutraceuticals Market Size

The North America Pet Nutraceuticals Market is experiencing significant growth, driven by the increasing trend of pet humanization and a focus on preventive healthcare. This market expansion is characterized by a rising demand for supplements that enhance pet health and well-being, particularly among dogs, due to their susceptibility to various health issues. The United States holds a dominant position in the market, attributed to its large pet population, while Canada and Mexico also show promising growth potential. The market's growth is further supported by the aging pet population, specialized health needs, and the rise of e-commerce channels, indicating a robust trajectory for the pet nutraceuticals sector in the region.

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Market Size of north america pet nutraceuticals Industry

North America Pet Nutraceuticals Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 2.27 Billion
svg icon Market Size (2029) USD 2.99 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 5.66 %
svg icon Largest Share by Country United States
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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North America Pet Nutraceuticals Market Analysis

The North America Pet Nutraceuticals Market size is estimated at USD 2.27 billion in 2024, and is expected to reach USD 2.99 billion by 2029, growing at a CAGR of 5.66% during the forecast period (2024-2029).

2.27 Billion

Market Size in 2024 (USD)

2.99 Billion

Market Size in 2029 (USD)

2.42 %

CAGR (2017-2023)

5.66 %

CAGR (2024-2029)

Largest Market by Sub product

26.17 %

value share, Vitamins and Minerals, 2022

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Rising pet health concerns have boosted the demand for vitamins and minerals in the region, as these supplements help promote metabolism and immunity in pets.

Largest Market by Country

88.71 %

value share, United States, 2022

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Increasing pet ownership and growing interest among pet owners in natural and functional products, such as vitamins, minerals, and probiotics, have boosted the US market.

Fastest-growing Market by Sub Product

6.35 %

Projected CAGR, Vitamins and Minerals, 2023-2029

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Rising pet populations and the ability of vitamins and minerals to regulate pet body functions and increase disease resistance will likely bolster their demand during the forecast period.

Fastest-growing Market by Country

9.42 %

Projected CAGR, Mexico, 2023-2029

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Rising pet ownership rates, the growing trend of urbanization, and the increasing demand for high-quality and custom-made nutraceuticals have boosted the market in the country.

Leading Market Player

24.04 %

market share, Nestle (Purina), 2022

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Nestle (Purina) is the market leader, as the company has focused on innovating new specific pet health products and expanding its manufacturing facilities in the region.

Dogs are the major consumers of nutraceuticals as they are susceptible to many health problems, such as joint problems and digestive issues

  • Pet nutraceuticals are supplements that are specifically formulated to improve the health and well-being of pets. In 2022, they accounted for 2.8% of the North American pet food market. The share of nutraceuticals increased by 9.9% in 2022 compared to 2017, mainly due to the increasing awareness among pet owners about the importance of preventive healthcare. In 2021, a study revealed that four in 10 cat and dog owners in the United States had paid more attention to their pet's health since the start of the pandemic.
  • Dogs accounted for the majority of the nutraceuticals market, valued at USD 1.24 billion, followed by cats and other pet animals at USD 581.4 million and USD 226 million, respectively. The larger share of dogs is mainly due to their larger population compared to other pets. In 2022, there were 144 million dogs in the region, while cats and other pet animals accounted for 96.5 million and 104.9 million, respectively. The United States has the largest pet population in the region, accounting for 69% (239 million). Additionally, dogs are known to suffer from a wider range of health issues, such as joint problems, skin allergies, and digestive issues, which has led to increased demand for nutraceuticals in the region. Joint/mobility, vitamin deficiency, general health, skin coat, and immunity are among the most popular conditions where pet owners are spending money on both dogs and cats.
  • The growing trend of humanization among pet owners, the aging pet population, growing specialized needs, and the rise of e-commerce channels are the major factors driving the market, and it is projected to register a CAGR of 5.0% during the forecast period.
North America Pet Nutraceuticals Market

The United States dominated the nutraceutical market, with vitamins and minerals as major nutraceuticals

  • The North American pet nutraceuticals market has witnessed significant growth and is expected to continue this trend over the forecast period. One of the primary drivers of this growth is the increasing pet humanization trend, where pet owners are increasingly treating their pets as family members and focusing on their overall health and well-being.
  • The United States dominated the market, and it accounted for 88.7% of the North American pet nutraceutical market value in 2022. The dominance of the United States is mainly due to its higher pet population in the country, with 239.1 million pets in 2022, which is about 69.2% of the North American pet population. With this huge pet population, the US pet nutraceuticals market value is anticipated to record a CAGR of 5.0% during the forecast period.
  • Canada has the second-largest market share, accounting for USD 126.4 million in 2022. It has the second-largest share because of lower households adopting pets than the pets adopted in the United States. The country is expected to record a CAGR of 9.0% during the forecast period as there is an increase in awareness about pet health and growing pet expenditure. For instance, the pet population in Canada was 28.3 million in 2022.
  • Mexico accounted for about 3.8% of the market share in 2022. The limited market share of the country is mainly due to the limited pet population in the country. However, with the rising trend in pet humanization, it is anticipated to register a CAGR of 9.4% during the forecast period.
  • The pet nutraceuticals market in Rest of North America is anticipated to record a CAGR of 10.5% during the forecast period. The growing focus of pet owners on pet health and well-being is anticipated to boost the market during the forecast period.

North America Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.

  • Pet nutraceuticals are supplements that are specifically formulated to improve the health and well-being of pets. In 2022, they accounted for 2.8% of the North American pet food market. The share of nutraceuticals increased by 9.9% in 2022 compared to 2017, mainly due to the increasing awareness among pet owners about the importance of preventive healthcare. In 2021, a study revealed that four in 10 cat and dog owners in the United States had paid more attention to their pet's health since the start of the pandemic.
  • Dogs accounted for the majority of the nutraceuticals market, valued at USD 1.24 billion, followed by cats and other pet animals at USD 581.4 million and USD 226 million, respectively. The larger share of dogs is mainly due to their larger population compared to other pets. In 2022, there were 144 million dogs in the region, while cats and other pet animals accounted for 96.5 million and 104.9 million, respectively. The United States has the largest pet population in the region, accounting for 69% (239 million). Additionally, dogs are known to suffer from a wider range of health issues, such as joint problems, skin allergies, and digestive issues, which has led to increased demand for nutraceuticals in the region. Joint/mobility, vitamin deficiency, general health, skin coat, and immunity are among the most popular conditions where pet owners are spending money on both dogs and cats.
  • The growing trend of humanization among pet owners, the aging pet population, growing specialized needs, and the rise of e-commerce channels are the major factors driving the market, and it is projected to register a CAGR of 5.0% during the forecast period.
Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
Canada
Mexico
United States
Rest of North America
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North America Pet Nutraceuticals Market Size Summary

The North America Pet Nutraceuticals Market is experiencing robust growth, driven by the increasing trend of pet humanization and a heightened focus on preventive healthcare among pet owners. This market segment, which includes supplements designed to enhance the health and well-being of pets, has seen a significant rise in its share within the broader pet food market. The demand for pet nutraceuticals is particularly strong among dog owners, attributed to the larger population of dogs and their susceptibility to various health issues. The market is further bolstered by the aging pet population, specialized health needs, and the expansion of e-commerce channels, which provide convenient access to a wide range of pet health products.

The United States dominates the North American pet nutraceuticals market, accounting for a substantial portion of the market value, followed by Canada and Mexico. The growth in this sector is supported by increasing pet expenditure, driven by the premiumization of pet food and a growing awareness of specialized pet health needs. The rise in online sales of pet care products, accelerated by the pandemic, has also contributed to market expansion. Key players in the industry, such as ADM, Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods), and Vetoquinol, are actively enhancing their product offerings and capabilities to meet the evolving demands of pet owners.

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North America Pet Nutraceuticals Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Milk Bioactives

      2. 1.1.2 Omega-3 Fatty Acids

      3. 1.1.3 Probiotics

      4. 1.1.4 Proteins and Peptides

      5. 1.1.5 Vitamins and Minerals

      6. 1.1.6 Other Nutraceuticals

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 Canada

      2. 1.4.2 Mexico

      3. 1.4.3 United States

      4. 1.4.4 Rest of North America

North America Pet Nutraceuticals Market Size FAQs

The North America Pet Nutraceuticals Market size is expected to reach USD 2.27 billion in 2024 and grow at a CAGR of 5.66% to reach USD 2.99 billion by 2029.

In 2024, the North America Pet Nutraceuticals Market size is expected to reach USD 2.27 billion.

North America Pet Nutraceuticals Market Report Snapshots

North America Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029