North America Pet Diet Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 10.29 Billion |
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Market Size (2029) | USD 16.66 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 10.12 % |
|
Largest Share by Country | United States |
|
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Market Concentration | Medium |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
North America Pet Diet Market Analysis
The North America Pet Diet Market size is estimated at USD 10.29 billion in 2024, and is expected to reach USD 16.66 billion by 2029, growing at a CAGR of 10.12% during the forecast period (2024-2029).
10.29 Billion
Market Size in 2024 (USD)
16.66 Billion
Market Size in 2029 (USD)
13.79 %
CAGR (2017-2023)
10.12 %
CAGR (2024-2029)
Largest Market by Sub product
20.99 %
value share, Digestive Sensitivity, 2022
The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that effectively support the gut health of pets.
Largest Market by Country
89.28 %
value share, United States, 2022
The large pet population, increasing concerns about pet health, and rising demand for preventive healthcare measures have bolstered the US market.
Fastest-growing Market by Sub Product
12.04 %
Projected CAGR, Oral Care Diets, 2023-2029
The increasing prevalence of oral and dental issues among pets and the significance of these diets in promoting oral and dental health are driving the segment's growth.
Fastest-growing Market by Country
10.83 %
Projected CAGR, United States, 2023-2029
Rising pet ownership rates, changing consumer preferences, increased spending on pet care, and high investments from companies have boosted the US market's growth.
Leading Market Player
18.80 %
market share, Mars Incorporated, 2022
Mars Inc. is the market leader as it invests heavily in expanding its manufacturing bases and product launches that are focused on targeting multiple pet health issues.
Dogs and cats are the largest consumers of pet veterinary diets in the region due to pet owners' increased focus on their pet’s health
- Veterinary diets are specialized types of pet food formulated to address specific health conditions of pets. The value of pet veterinary diets increased by 100.1% between 2017 and 2022 due to the advancements in pet nutrition science and research. This has resulted in more specialized veterinary diets that can address a wider range of health issues in pets. As a result, in 2022, pet veterinary diets accounted for 11.6% of the North American pet food market by value.
- Veterinary diets have gained popularity among dog owners as they recognize the importance of specialized nutrition for dogs' health. Dogs are the largest consumers of pet veterinary diet food, with a market value of USD 4.68 billion in 2022. This segment is projected to experience a growth of 101.3% between 2023 and 2029, reaching a market value of USD 10.41 billion in 2029. This growth can be attributed to the increasing population of dogs in the region and the rising trend of pet adoption.
- In North America, cats are the second most popular pets and a significant consumer base for pet nutraceuticals, with a value of USD 2.42 billion. In line with the rapid growth of the cat population at a rate of 13.6% between 2017 and 2022, the cat veterinary diet food market is projected to register a CAGR of 9.1% during the forecast period, making it one of the fastest-growing segments among pets.
- Other animals, such as birds, small mammals, and rodents, have significant requirements for veterinary diets to prevent health problems. As a result, the pet nutraceuticals market value for other animals in the region was USD 1.34 billion in 2022.
- The increasing pet populations, growing concerns about pet health, and rising pet health issues are driving the growth of the market during the forecast period.
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The United States is the largest pet veterinary market in the region due to the growing trend of pet humanization in the region
- Veterinary diets play a crucial role in pet care, offering specially formulated foods for pets with specific diseases or infections, either for prevention or cure. These diets have become a significant segment of the pet food market in North America, accounting for 11.6% in 2022. Over the years, the veterinary diet market has shown steady growth in the region. However, the market increased in 2020 and has continued to grow ever since. This growth can be attributed to the rise in pet adoption during the pandemic.
- In North America, the United States emerged as the largest market for pet veterinary diets in 2022, and this dominance has been steadily increasing for over a decade and is estimated to sustain this upward trend. The market's growth in the United States can be attributed to the prevalent usage of commercial pet food and the growing trend of pet humanization, where pets are regarded as family members and receive specialized care.
- However, the United States and Mexico are expected to be the fastest-growing countries in the pet veterinary diet market within North America, registering a CAGR of 10.8% and 8.5%, respectively, during the forecast period. This accelerated growth can be attributed to the rapid increase in pet adoption, as observed in previous trends.
- Digestive sensitivity and urinary tract disease diets held significant market shares, accounting for 21% and 20.5%, respectively, in 2022. The higher prevalence of these diseases among common pets, such as dogs and cats, contributes to their larger market shares.
- Therefore, the increasing incidence of infections and diseases in pets and growing awareness among pet owners regarding the benefits of utilizing veterinary diets are projected to register a CAGR of 10.5% during the forecast period in the region.
North America Pet Diet Market Trends
Growing pet humanization and increasing adoptions of cats, particularly by young adults and millennials, driving the cat population
- Cats as pets have been adopted in North America due to the high demand for companionship and less expenditure on pet food for cats compared to other pets. In the region, the number of cats as pets increased by 13.6% between 2017 and 2022 due to a rise in pet humanization and since cats require less space to live. For instance, in the United States, in 2020, 26% of households owned a cat as a pet.
- The United States, Canada, and Mexico witnessed high adoption of cats as pets after the COVID-19 pandemic because there was an increase in pet ownership stimulated by remote work. A higher number of pet owners belong to the millennial generation. For instance, in 2022, millennials accounted for 33% of pet parents in the United States, and in 2020, 40% of the cat pet population was adopted from animal shelters in the United States. Pet parents with high incomes also purchased cats from pet stores, and in 2020, 43% of cat parents in the United States purchased cats from pet stores. Therefore, the cat pet population in North America increased by 5.34% between 2020 and 2022.
- There is a higher adoption of young cats in the United States as compared to adult cats by pet parents. For instance, in 2021, the adopted cat population in the United States was about 684,144, and young cats accounted for 53.5% of the cats adopted in the country. The higher population of millennials being pet parents is expected to help in the growth of veterinary diets during the forecast period as cats will be older in the coming years. Factors such as an increase in the adoption and purchase of cats and an increase in pet humanization are expected to help the growth of the pet population which in turn help in the growth of the pet food market in the region.
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The veterinary cost is the second-highest expense incurred by pet parents in North America while increasing premiumization is driving pet expenditure in the region
- An increasing trend in pet expenditure is being witnessed in North America. The rise in pet expenditure is due to the availability of different types of pet food and the growing premiumization of pet food products in the United States and Canada. Pet parents are also spending on premium segments such as customized pet food and natural as well as organic pet food in the region.
- The veterinary cost is the second-highest expense incurred by pet parents in North America. Pet parents, particularly dog owners, provide their pets with veterinary diets in their initial days and services such as pet grooming and pet walking for better care of the pets, along with adequate nutrition. In 2022, the veterinary expenditure was 26.4% of the annual expenditure on pets in the United States. In Canada, pet parents have an annual expenditure, including other services, of about USD 960 for their dogs and USD 711 for cats, as people are willing to spend more on veterinary services than other expenses. In the United States, about 40% of pet parents purchased premium pet food, while USD 11.4 billion was spent on services such as pet grooming and pet walking in 2022.
- Pet parents purchase pet food through online retailers, supermarkets, and pet stores. Pet food sales are higher through online retailers as pet parents have access to a vast number of pet food products available on e-commerce sites, and the pandemic increased online orders. For instance, in the United States, online sales of pet care products, including food, increased from 32% in 2020 to 40% in 2022.
- Premiumization and rising awareness about the benefits of quality food are factors anticipated to have helped in increasing pet expenditure in the region.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Growing adoption of dogs from animal shelters and evolving pet ecosystem driving the dog population in North America
- Low maintenance and comfortability are driving the adoption of other pet animals
North America Pet Diet Industry Overview
The North America Pet Diet Market is moderately consolidated, with the top five companies occupying 45.55%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., Mars Incorporated, Nestle (Purina) and Schell & Kampeter Inc. (Diamond Pet Foods) (sorted alphabetically).
North America Pet Diet Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
General Mills Inc.
Mars Incorporated
Nestle (Purina)
Schell & Kampeter Inc. (Diamond Pet Foods)
Other important companies include Affinity Petcare SA, Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), PLB International, Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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North America Pet Diet Market News
- March 2023: Colgate-Palmolive Company's pet care subsidiary Hill’s Pet Nutrition launched its new line of prescription diets to support pets diagnosed with cancer. This prescription line, Diet ONC Care, offers complete and balanced formulas in both dry and wet forms for cats and dogs.
- January 2023: Purina Pro Plan Veterinary Diets, a brand of Nestlé Purina PetCare, partnered with the American Veterinary Medical Foundation (AVMF) to help expand the AVMF Reaching Every Animal with Charitable Care (REACH) program. This program offers grants to veterinarians who provide immediate treatment for pets whose owners are experiencing financial hardship. This strategy helps increase the sales of veterinary diets.
- January 2023: Royal Canin, a subsidiary of Mars Incorporated, launched its new dog food line, SKINTOPIC, that can help manage canine atopic dermatitis.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
North America Pet Diet Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Pet Population
2.1.1. Cats
2.1.2. Dogs
2.1.3. Other Pets
2.2. Pet Expenditure
2.3. Regulatory Framework
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Sub Product
3.1.1. Diabetes
3.1.2. Digestive Sensitivity
3.1.3. Oral Care Diets
3.1.4. Renal
3.1.5. Urinary tract disease
3.1.6. Other Veterinary Diets
3.2. Pets
3.2.1. Cats
3.2.2. Dogs
3.2.3. Other Pets
3.3. Distribution Channel
3.3.1. Convenience Stores
3.3.2. Online Channel
3.3.3. Specialty Stores
3.3.4. Supermarkets/Hypermarkets
3.3.5. Other Channels
3.4. Country
3.4.1. Canada
3.4.2. Mexico
3.4.3. United States
3.4.4. Rest of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. Affinity Petcare SA
4.4.2. Alltech
4.4.3. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
4.4.4. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
4.4.5. General Mills Inc.
4.4.6. Mars Incorporated
4.4.7. Nestle (Purina)
4.4.8. PLB International
4.4.9. Schell & Kampeter Inc. (Diamond Pet Foods)
4.4.10. Virbac
5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, NORTH AMERICA, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, NORTH AMERICA, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, NORTH AMERICA, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, NORTH AMERICA, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, NORTH AMERICA, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, NORTH AMERICA, 2017 - 2022
- Figure 7:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 8:
- VALUE OF PET VETERINARY DIETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 9:
- VOLUME OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 10:
- VALUE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, USD, NORTH AMERICA, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF DIABETES, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 14:
- VALUE OF DIABETES, USD, NORTH AMERICA, 2017 - 2029
- Figure 15:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 16:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 17:
- VALUE OF DIGESTIVE SENSITIVITY, USD, NORTH AMERICA, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 19:
- VOLUME OF ORAL CARE DIETS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 20:
- VALUE OF ORAL CARE DIETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 21:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 22:
- VOLUME OF RENAL, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 23:
- VALUE OF RENAL, USD, NORTH AMERICA, 2017 - 2029
- Figure 24:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 25:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 26:
- VALUE OF URINARY TRACT DISEASE, USD, NORTH AMERICA, 2017 - 2029
- Figure 27:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 28:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 29:
- VALUE OF OTHER VETERINARY DIETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 30:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
- Figure 31:
- VOLUME OF PET VETERINARY DIETS BY PET TYPE, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 32:
- VALUE OF PET VETERINARY DIETS BY PET TYPE, USD, NORTH AMERICA, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF PET VETERINARY DIETS BY PET TYPE, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF PET VETERINARY DIETS BY PET TYPE, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF PET CAT VETERINARY DIETS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 36:
- VALUE OF PET CAT VETERINARY DIETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET CAT VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 38:
- VOLUME OF PET DOG VETERINARY DIETS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 39:
- VALUE OF PET DOG VETERINARY DIETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 40:
- VALUE SHARE OF PET DOG VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 41:
- VOLUME OF OTHER PETS VETERINARY DIETS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PETS VETERINARY DIETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PETS VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 44:
- VOLUME OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 45:
- VALUE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, USD, NORTH AMERICA, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 49:
- VALUE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 51:
- VOLUME OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 52:
- VALUE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, USD, NORTH AMERICA, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 54:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 55:
- VALUE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, USD, NORTH AMERICA, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 57:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 58:
- VALUE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, NORTH AMERICA, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 60:
- VOLUME OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 61:
- VALUE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, USD, NORTH AMERICA, 2017 - 2029
- Figure 62:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
- Figure 63:
- VOLUME OF PET VETERINARY DIETS BY COUNTRY, METRIC TON, NORTH AMERICA, 2017 - 2029
- Figure 64:
- VALUE OF PET VETERINARY DIETS BY COUNTRY, USD, NORTH AMERICA, 2017 - 2029
- Figure 65:
- VOLUME SHARE OF PET VETERINARY DIETS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 66:
- VALUE SHARE OF PET VETERINARY DIETS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
- Figure 67:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, CANADA, 2017 - 2029
- Figure 68:
- VALUE OF PET VETERINARY DIETS, USD, CANADA, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, CANADA, 2022 AND 2029
- Figure 70:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, MEXICO, 2017 - 2029
- Figure 71:
- VALUE OF PET VETERINARY DIETS, USD, MEXICO, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, MEXICO, 2022 AND 2029
- Figure 73:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 74:
- VALUE OF PET VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, UNITED STATES, 2022 AND 2029
- Figure 76:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, REST OF NORTH AMERICA, 2017 - 2029
- Figure 77:
- VALUE OF PET VETERINARY DIETS, USD, REST OF NORTH AMERICA, 2017 - 2029
- Figure 78:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT, %, REST OF NORTH AMERICA, 2022 AND 2029
- Figure 79:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2017 - 2023
- Figure 80:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2017 - 2023
- Figure 81:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2022
North America Pet Diet Industry Segmentation
Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
- Veterinary diets are specialized types of pet food formulated to address specific health conditions of pets. The value of pet veterinary diets increased by 100.1% between 2017 and 2022 due to the advancements in pet nutrition science and research. This has resulted in more specialized veterinary diets that can address a wider range of health issues in pets. As a result, in 2022, pet veterinary diets accounted for 11.6% of the North American pet food market by value.
- Veterinary diets have gained popularity among dog owners as they recognize the importance of specialized nutrition for dogs' health. Dogs are the largest consumers of pet veterinary diet food, with a market value of USD 4.68 billion in 2022. This segment is projected to experience a growth of 101.3% between 2023 and 2029, reaching a market value of USD 10.41 billion in 2029. This growth can be attributed to the increasing population of dogs in the region and the rising trend of pet adoption.
- In North America, cats are the second most popular pets and a significant consumer base for pet nutraceuticals, with a value of USD 2.42 billion. In line with the rapid growth of the cat population at a rate of 13.6% between 2017 and 2022, the cat veterinary diet food market is projected to register a CAGR of 9.1% during the forecast period, making it one of the fastest-growing segments among pets.
- Other animals, such as birds, small mammals, and rodents, have significant requirements for veterinary diets to prevent health problems. As a result, the pet nutraceuticals market value for other animals in the region was USD 1.34 billion in 2022.
- The increasing pet populations, growing concerns about pet health, and rising pet health issues are driving the growth of the market during the forecast period.
| Sub Product | |
| Diabetes | |
| Digestive Sensitivity | |
| Oral Care Diets | |
| Renal | |
| Urinary tract disease | |
| Other Veterinary Diets |
| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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