Market Size of North America Personal Care Appliances Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.35 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Personal Care Appliances Market Analysis
North America personal care appliances market is forecasted to grow at a CAGR of 4.35% during the forecast period (2021-2026).
- The market is driven by rising consumer interest in health and wellness leading to the growth in personal care appliances. The increased focus on beauty and personal care products is one of the major factors driving the personal care appliances tools across the region.
- Further, social media have become very influential in the world of fashion, makeup, hairstyling, and trendsetting. Hence, the increasing promotions, including advertisements of styling tools in different media channels are gaining customer's attention.
- Moreover, the preference for blow dry hair/wavy hair among women is the major factor making hair dryer an essential hair styling tool in their wardrobe. Thus, players are innovating in their technology to variate their products for instance, in 2020 Panasonic announced the launch of its hair dryer with patented nano and platinum iron technology and the product has two different types of nozzle attachments - set nozzle and quick dry nozzle, which is claimed to provide strong and soft airflows.
North America Personal Care Appliances Industry Segmentation
The North America personal care appliances market is segmented by gender, type, distribution channel, and country. The market by type is segmented into shaving and grooming, styling, beauty appliances, and oral care. Further the market by gender is segmented into men, women, and unisex. By distribution channel the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. The market by geography is segmented into United States, Mexico, Canada, and Rest of North America.
| By Gender | |
| Men | |
| Women | |
| Unisex |
| By Type | ||||||
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| ||||||
| Beauty Appliances | ||||||
| Oral Care |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
| By Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Personal Care Appliances Market Size Summary
The North America personal care appliances market is experiencing growth driven by a heightened consumer interest in health and wellness, which is boosting the demand for personal care tools across the region. The increasing focus on beauty and personal care products, coupled with the influence of social media on fashion and beauty trends, is significantly impacting market dynamics. Consumers are particularly drawn to hair styling tools such as hair dryers, straighteners, and curlers, which are becoming essential for maintaining and experimenting with different hairstyles. Innovations in technology, such as Panasonic's hair dryer with patented nano and platinum iron technology, are catering to these consumer preferences. However, concerns about heat damage from styling tools are prompting manufacturers to develop budget-friendly, innovative solutions, like Dyson's Corrale straightener, which aims to reduce damage.
The demand for personal care appliances is further fueled by the growing geriatric population and an increasing inclination towards personal grooming among men in the United States. The COVID-19 pandemic has also amplified the trend of at-home grooming, particularly among millennials, thereby boosting market demand. Key players such as Procter & Gamble, Panasonic Corporation, and Koninklijke Philips N.V. dominate the market, leveraging brand loyalty and quality to maintain their positions. These companies are investing in research and development, expanding distribution channels, and focusing on innovative offerings to meet consumer needs and strengthen their market presence.
North America Personal Care Appliances Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Buyers/Consumers
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1.3.2 Bargaining Power of Suppliers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Gender
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2.1.1 Men
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2.1.2 Women
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2.1.3 Unisex
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2.2 By Type
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2.2.1 Shaving and Grooming
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2.2.1.1 Shavers
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2.2.1.2 Trimmers
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2.2.1.3 Epilator
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2.2.2 Styling
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2.2.2.1 Hair Straightener
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2.2.2.2 Hair Dryer
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2.2.2.3 Hair Curler
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2.2.2.4 Others
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2.2.3 Beauty Appliances
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2.2.4 Oral Care
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2.3 By Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Specialty Stores
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2.3.3 Online Stores
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2.3.4 Other Distribution Channels
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2.4 By Geography
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2.4.1 United States
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2.4.2 Canada
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2.4.3 Mexico
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2.4.4 Rest of North America
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North America Personal Care Appliances Market Size FAQs
What is the current North America Personal Care Appliances Market size?
The North America Personal Care Appliances Market is projected to register a CAGR of 4.35% during the forecast period (2024-2029)
Who are the key players in North America Personal Care Appliances Market?
Procter & Gamble, Koninklijke Philips N.V., Wahl Clipper Corporation, Panasonic Corporation and Spectrum Brands, Inc. are the major companies operating in the North America Personal Care Appliances Market.
