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North America Perms and Relaxants Market Size (2024 - 2029)

The North America perms and relaxants market is experiencing growth driven by factors such as increased hairstyling preferences, changing lifestyles, and urbanization. The market size is significantly influenced by the dominance of relaxants, particularly among women who prefer natural hairstyles. This trend is further supported by the rising number of young consumers adopting relaxer-free natural hair, highlighting a shift in consumer behavior within the market.

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Market Size of North America Perms and Relaxants Industry

North America Perms and Relaxants Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.11 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

North America Perms & Relaxants Market Analysis

North America Perms and Relaxants market is projected to grow at a CAGR of 4.11% during the forecast period 2020 - 2025.

  • Increased preference for hairstyling, changing lifestyle, urbanization, and marketing and promotional activities are the primary factors fueling the market growth of perms and relaxants. Relaxants dominate the market due to increasing preference among women for a natural hairstyle.
  • The growing number of young consumers who adopt various hairstyles appropriate for work are increasingly preferring relaxer-free natural hair. This trend is more dominant among the women population which are the primary consumers of relaxants.

North America Perms & Relaxants Industry Segmentation

North America Perms and Relaxants market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into Perms and Relaxants. On the basis of the distribution channels, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others. On the basis of geography, the report provides a regional analysis, which includes the United States, Canada, Mexico, and the rest of North America.

By Product Type
Perms
Relaxants
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Stores
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America
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North America Perms and Relaxants Market Size Summary

The North America perms and relaxants market is experiencing growth driven by factors such as increased interest in hairstyling, urbanization, and targeted marketing efforts. The market is primarily dominated by relaxants, as there is a growing preference among women for natural hairstyles without the use of relaxers. This trend is particularly strong among younger consumers who seek professional and stylish looks suitable for the workplace. The influence of fashion trends and the desire for natural hair solutions are significant contributors to the market's expansion, especially in larger economies within the region.

The demand for hair care products is further bolstered by an aging population and rising concerns about hair fall, particularly in the United States. The proliferation of social media, magazines, and television advertisements is also playing a crucial role in encouraging consumers to explore various hair styling products. However, the market faces challenges due to consumer awareness regarding the potential harmful effects of chemical treatments, which has led to a decline in hairstyling trends. This presents an opportunity for manufacturers to innovate and develop safer alternatives. Major industry players are focusing on geographical expansion and strategic partnerships to enhance their market presence and distribution capabilities.

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North America Perms and Relaxants Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Perms

      2. 2.1.2 Relaxants

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialist Retailers

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Perms and Relaxants Market Size FAQs

The North America Perms and Relaxants Market is projected to register a CAGR of 4.11% during the forecast period (2024-2029)

L`Oreal S.A., Henkel AG & Co KGaA, Makarizo International and Jotoco Corp. are the major companies operating in the North America Perms and Relaxants Market.

North America Perms and Relaxants Report Snapshots

North America Perms and Relaxants Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)