North America Pedestrian Detection Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Pedestrian Detection Systems Market report is segmented by type (video, infrared, hybrid, and other types) and by country (United States of America, Canada, and the Rest of North America). The report offers the market size and forecasts in value (USD) for all the above segments.

North America Pedestrian Detection Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Pedestrian Detection Systems Market Size

North America Pedestrian Detection Systems Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 15.00 %
Market Concentration Medium

Major Players

North America Pedestrian Detection Systems Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of North America Pedestrian Detection Systems Market with other markets in Automotive Industry

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North America Pedestrian Detection Systems Market Analysis

The North America Pedestrian Detection Systems Market is expected to register a CAGR of greater than 15% during the forecast period.

Over the long term, growing safety concerns and government regulations regarding passenger and pedestrian safety, along with the increase in demand for premium vehicles, are some of the driving factors of the market. Vehicles are becoming safer, greener, and more connected. With these technological transformations, ADAS has helped drivers to feel safer on the road. OEMs are now putting more attention on educating customers about the benefits of the new technologies in the ADAS sector. OEMs offer customers an option to choose the needed features and make a customized combination of the different ADAS features for their vehicles.

Over the years, there has been significant growth in the number of vehicles on the road and the construction of roads, resulting in a higher rate of road accidents. There was a rise in pedestrian fatalities in the first half of 2022, maintaining a decade-long pattern of highways becoming increasingly unsafe for pedestrians. Over the last 10 years, pedestrian deaths in the first half of the year increased by 60%, from 2,141 in 2013 to 3,434 in 2022 - a loss of about 1,300 lives. Overall, traffic deaths have also increased since the outbreak began. The National Highway Traffic Safety Administration (NHTSA) announced that 31,785 people died in collisions in the first nine months of 2022, a small drop after almost 43,000 people perished on the road in 2021.

The increased emphasis on the safety of passengers and pedestrians, as a result of an increase in the incidence of accidents, and the increasing demand for luxury automobiles are two of the primary drivers driving the market's growth. However, obstacles such as the difficulty in recognizing pedestrians in poor weather conditions may impede the market's growth.

North America Pedestrian Detection Systems Industry Overview

The North American pedestrian detection systems market is consolidated with the presence of many major players like Bosch, Continental AG, Visteon Corporation, etc. However, there are some auto manufacturers, such as BMW and Toyota Motor Corporation, who are supplying their own manufactured pedestrian detection systems. The market is transforming at a rapid pace, and in the coming year, many new ADAS technologies will come, although pedestrian detection systems technology will have the highest priority in ADAS. Additionally, companies are introducing various new technologies for better protection of pedestrians and joining hands with other players to stay ahead in the market. For instance,

In October 2022, Infiniti announced the debut of the 2023 QX50 in the United States. While Infiniti Intelligent All-Wheel Drive is optional, an ADAS technology suite that comes standard includes Forward Emergency Braking with Pedestrian Detection, Rear Automatic Braking, Blind Spot Warning, Lane Departure Warning, and High Beam Assist.

In July 2022, Toyota Motor Company announced the reintroduction of the Toyota Crown full-size Luxury vehicle to US markets, with a new design and powertrain. Toyota Safety Sense 3.0 comes standard on all Crown models, featuring ADAS capabilities like as Pre-Collision with Pedestrian Detection and Dynamic Radar Cruise Control.

North America Pedestrian Detection Systems Market Leaders

  1. Continental AG

  2. DENSO Corporation

  3. Mobileye

  4. Robert Bosch GmbH

  5. Toyota Motor Corporation

  6. *Disclaimer: Major Players sorted in no particular order
North America Pedestrian Detection Systems Market Concentration
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North America Pedestrian Detection Systems Market News

  • September 2022: GMC revealed the all-new 2024 Acadia premium mid-size SUV, which will be produced at GM's Lansing Delta Township Assembly and is expected to be available in early 2024. The SUV has ADAS technology, which includes a Front and Rear pedestrian system.
  • May 2023: Toyota announced that the 2024 Grand Highlander is arriving at U.S. dealerships in the summer, available with three powertrains across three grades. The 2024 Grand Highlander comes standard with the latest Toyota Safety Sense generation, TSS 3.0, which adds the new Proactive Driving Assist system, as well as an enhanced Pre-Collision System with Pedestrian Detection, Full-Speed Range Dynamic Radar Cruise Control, and Dynamic Radar Cruise Control.
  • February 2023: The 2024 Toyota Grand Highlander made its global debut hours before the Chicago Auto Show's opening day to highlight the latest and finest addition to Toyota's SUV portfolio. The 2024 Grand Highlander comes standard with Toyota Safety Sense 3.0, which includes a Pre-Collision System with Pedestrian Detection.
  • January 2023: Valeo Group introduced solutions for safer, more sustainable transportation at CES 2023, all of which use mechatronics, electronics, and software. Valeo also debuted Smart Pole, a groundbreaking innovation made possible by French Tech. It is a sensor and technology bundle that provides near-field motion detection, smart public space illumination, and safe pedestrian crossing in metropolitan environments.
  • December 2022: Toyota Motor Co. introduced the 2023 Toyota Prius, the fifth-generation vehicle, in North American markets in January 2023, with a starting MSRP of USD 27,450. The Toyota Safety Sense 3.0 suite of active safety systems will be standard on the 2023 Toyota Prius, with features such as a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Proactive Driving Assist.

North America Pedestrian Detection Systems Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Growing demand for ADAS likely Drive the Market
  • 4.2 Market Restraints
    • 4.2.1 Lower efficiency in bad weather conditions
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size in USD)

  • 5.1 By Type
    • 5.1.1 Video
    • 5.1.2 Infrared
    • 5.1.3 Hybrid
    • 5.1.4 Other Types
  • 5.2 By Country
    • 5.2.1 United States
    • 5.2.2 Canada
    • 5.2.3 Mexico
    • 5.2.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Automobile Manufacturers
    • 6.2.1.1 Toyota Motor Corporation
    • 6.2.1.2 Volvo Cars
    • 6.2.1.3 BMW Group
    • 6.2.1.4 Mercedes-Benz
    • 6.2.1.5 Audi AG
    • 6.2.1.6 Nissan Motor Co. Ltd.
    • 6.2.1.7 Peugeot
    • 6.2.1.8 Honda Motor Company Ltd.
    • 6.2.1.9 General Motors Company
    • 6.2.2 Suppliers of Pedestrian Detection Systems and Components*
    • 6.2.2.1 Mobileye
    • 6.2.2.2 Aptiv PLC
    • 6.2.2.3 Robert Bosch GmbH
    • 6.2.2.4 Continental AG
    • 6.2.2.5 DENSO Corporation
    • 6.2.2.6 FLIR Systems Inc.
    • 6.2.2.7 Panasonic Corporation
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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North America Pedestrian Detection Systems Industry Segmentation

Pedestrian Detection (PD) is an advanced driver assistance system (ADAS) that recognizes pedestrians (and occasionally bikers and pets) in the path of a vehicle. When a risk is recognized, Pedestrian Detection alerts drivers with an audio, visual, or tactile warning.

The North American pedestrian detection systems market is segmented by type and by country. By type, the market is segmented into video, infrared, hybrid, and other types by country: United States of America, Canada, and the Rest of North America.

The report offers the market size and forecasts in value (USD) for all the above segments.

By Type Video
Infrared
Hybrid
Other Types
By Country United States
Canada
Mexico
Rest of North America
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North America Pedestrian Detection Systems Market Research FAQs

What is the current North America Pedestrian Detection Systems Market size?

The North America Pedestrian Detection Systems Market is projected to register a CAGR of greater than 15% during the forecast period (2025-2030)

Who are the key players in North America Pedestrian Detection Systems Market?

Continental AG, DENSO Corporation, Mobileye, Robert Bosch GmbH and Toyota Motor Corporation are the major companies operating in the North America Pedestrian Detection Systems Market.

What years does this North America Pedestrian Detection Systems Market cover?

The report covers the North America Pedestrian Detection Systems Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Pedestrian Detection Systems Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Pedestrian Detection Systems Industry Report

Statistics for the 2025 North America Pedestrian Detection Systems market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Pedestrian Detection Systems analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.