North America Orange Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 4.20 Billion |
| Market Size (2029) | USD 5.36 Billion |
| CAGR (2024 - 2029) | 5.00 % |
North America Orange Market Analysis
The North America Orange Market size is estimated at USD 4.20 billion in 2024, and is expected to reach USD 5.36 billion by 2029, at a CAGR of 5% during the forecast period (2024-2029).
In North America, oranges rank among the top fruits, with winter being the peak season for consumption. Packed with potassium, vitamin C, fiber, and folate, fresh oranges are a nutritional powerhouse. While enjoyed fresh, the industry predominantly utilizes oranges for juice production. Consumption patterns of oranges are influenced by demographic, economic, and climatic factors. Notably, there's a discernible shift in North American preferences, leaning more towards orange juice. A USDA report highlights regional nuances such as consumers in the Northeast U.S. have a pronounced preference for orange juice, whereas those in the West favor fresh oranges. Meanwhile, the Midwest and South show a subdued overall consumption of orange products. Yet, buoyed by high availability, per capita consumption of fresh oranges sees a consistent uptick nationwide, especially in winter.
North America stands as a global powerhouse in orange production, with the United States leading the charge, trailed by Mexico and Canada. The Food and Agriculture Organization reports that in 2023, the United States solidified its status, dominating the global orange market with a share exceeding 20%. The United States Department of Agriculture reveals that out of 3.4 million metric tons of oranges harvested in 2022, a significant 59% were juiced, while the remaining 41% graced the fresh produce market. California, Florida, Texas, and Arizona emerge as the top orange-producing states in the United States. Notably, while Florida grapples with substantial losses from citrus greening, California's groves remain largely unscathed. The region predominantly cultivates varieties like Navel, Hamlin, Pineapple, Amber Sweet, and Valencia. Furthermore, the Statistical Yearbook of Agricultural Production highlights Mexico's orange production in 2023 at 4.94 million metric tons, marking a two percent uptick from the 2022. With a rising appetite for orange juices in the region, the market is poised for steady growth in the coming years.
Traditional dishes and beverages prepared during festivals often include oranges as key ingredients. Mexico's Feria de la Naranja (Orange Fair) in Oxkutzcab, Yucatan State, celebrates the region's orange production each December. The fair showcases oranges and other citrus fruits, cultural performances, and local cuisine. Similarly, in the United States, the Florida Citrus Festival in Winter Haven celebrates the state's citrus heritage. These festivals enable businesses to promote oranges through special offers and festive packaging, contributing to market growth.
North America Orange Market Trends
Rising Seasonal Demand Drives Orange Consumption
Fresh oranges are primarily used in beverage production, including fruit drinks and juices. The consumption of these beverages increases during the summer months, leading to higher seasonal demand. Orange demand peaks during November, December, and January when temperatures are lower. The North American market, particularly the United States, Canada, and Mexico, has shown strong demand for oranges in recent years. Oranges are used in various food preparations, including fruit salads, alcoholic beverages, marinades, and desserts. Consumer preferences are shifting toward orange juice consumption. The per capita consumption of fresh oranges continues to improve, especially during winter months, due to high availability.
Mexico's Valencia orange demand reaches its peak during winter, specifically from December to April, coinciding with the harvest season. The festive period, including Christmas and New Year celebrations, contributes to increased fresh fruit consumption. Valencia oranges are valued for their sweetness and versatility in juices and desserts. During winter months, consumers also seek vitamin C-rich fruits to support immune health. According to the United States Department of Agriculture, Mexico's orange production reached 4.94 million metric tons in 2023. Valencia oranges dominate the national production at 96%, followed by Hamlin at 3%, while Marrs, Navel, and Criolla (sour orange) varieties collectively represent 1% of total production.
The retail price of oranges fluctuates with seasonal demand. During winter, prices typically increase due to higher consumption driven by holiday celebrations and health-conscious consumer behavior. According to the Bureau of Labor Statistics, the retail price of navel oranges in the United States increased from USD 0.67 per kilogram in 2022 to USD 0.72 in 2023.
The United States Dominates Orange Export
The United States is the largest orange exporter in North America and the world's biggest consumer of processed oranges. While consumers in most countries purchase fresh oranges for home juice production, the United States maintains its position as one of the world's major orange producers. According to the ITC Trade Map, United States orange exports reached 350,569 metric tons in 2023, increasing from 344,704 metric tons in 2022. Oranges represent the most cultivated citrus fruit in the United States, comprising approximately 60% of all United States citrus exports. The country exports oranges to over 100 countries globally, with South Korea being the primary export destination, representing 25.8% of orange exports in 2023. Other significant importers include Canada, Japan, China, Mexico, and Australia. The established export relationships with these nations, coupled with growing domestic and international demand, are projected to drive market growth during the forecast period.
According to the ITC Trade Map, Canada was the second-largest importer of U.S. fresh oranges in 2023, importing 92,747 metric tons. Similarly, Mexico, a North American Free Trade Agreement (NAFTA) partner, imported 40,629 metric tons of U.S. fresh oranges in the same year. Under NAFTA, U.S. orange exports to both Mexico and Canada benefit from a zero percent tariff. Without this agreement, exports to Mexico would face a 20 percent tariff. Orange exports depend on fruit quality, variety, trade agreements, and harvest timing that aligns with off-seasons in importing countries. The United States-Korea Free Trade Agreement (KORUS FTA) demonstrates this impact through its influence on U.S. orange exports to South Korea. The agreement's Tariff Rate Quota (TRQ) reduces tariffs on U.S. oranges entering South Korea, enhancing their market competitiveness.
North America Orange Market News
- August 2024: The United States-based Sun Pacific and Sunkist showcased their high-Brix Navel oranges at the Asia Fruit Logistica China Business Meet Up in Shanghai. The oranges, marketed under Sun Pacific's PureSpect label, feature a consistent sugar-to-acid ratio and guaranteed sweetness levels. These characteristics have generated significant interest in the Chinese market and increased the US orange export to China.
- March 2024: Wendy's introduced the Orange Dreamsicle Frosty, coinciding with the first day of spring. The new product combines orange with the company's traditional vanilla Frosty to create an orange cream frozen dessert.
North America Orange Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Use of Oranges in Various Processing Industries
4.2.2 Increasing Awareness About Health Benefits of Orange
4.2.3 Growing Seasonal Consumption of Orange
4.3 Market Restraints
4.3.1 Rising Incidence of Pests and Diseases in Orange Production
4.3.2 Volatility of International Orange Prices
4.4 Value Chain Analysis
5. MARKET SEGMENTATION
5.1 Geography (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis)
5.1.1 United States
5.1.2 Canada
5.1.3 Mexico
5.1.4 Rest of North America
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Orange Industry Segmentation
Orange is a citrus fruit typically round and yellowish-orangish in color. It contains a significant proportion of citric acid. The report includes an analysis of various parameters of the orange market. For analysis, only fresh produce is considered and the analysis excludes any processed form of orange. The North American orange market is segmented by Geography (Canada, United States, Mexico, and the Rest of North America). The report analyzes Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis of the market in the region. The report offers market size and forecasts for the North American orange market in value (USD) and volume (Metric Tons) for all the above segments.
| Geography (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis) | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Orange Market Research FAQs
How big is the North America Orange Market?
The North America Orange Market size is expected to reach USD 4.20 billion in 2024 and grow at a CAGR of 5% to reach USD 5.36 billion by 2029.
What is the current North America Orange Market size?
In 2024, the North America Orange Market size is expected to reach USD 4.20 billion.
What years does this North America Orange Market cover, and what was the market size in 2023?
In 2023, the North America Orange Market size was estimated at USD 3.99 billion. The report covers the North America Orange Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Orange Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Orange Industry Report
Statistics for the 2024 North America Orange market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Orange analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
North America Orange Market Report Snapshots
