Market Trends of North America Oral Care Industry
This section covers the major market trends shaping the North America Oral Care Market according to our research experts:
The United States Dominates the Regional Oral Care Market
According to the Centers for Disease Control and Prevention, every fourth American live with untreated dental decay, which is expected to become a major health concern in the country. Thus, an increase in the number of oral disorders is becoming a significant concern in the country, which is expected to add to the US oral care industry. Dry mouth, sensitivity, bad breath, and oral infections were the most common oral disorders among Americans, according to research issued by the American Dental Association. This significantly impacts the country's mouthwash, rinse, and toothpaste markets.
The two pillars that drive the rising demand for oral care products are convenience and comfort. Organic and herbal toothpaste are highly appreciated because of their high benefit quotient. Oral care product sales increased in recent years due to the exclusion of added flavors, reduced chemicals, and the ease of cleaning. According to Happi Magazine, based on sales in the United States in 2021, Procter & Gamble was the top toothpaste supplier in the United States. During that time, there were approximately USD 3.19 billion in total toothpaste sales in the United States.
Increased Demand for Sensitivity or Pain Relief Toothpaste
Sensitivity toothpaste, often known as pain reliever toothpaste, is designed to ease pain and discomfort during brushing. The market for sensitivity or pain relief toothpaste and mouthwash is predicted to grow due to changing eating patterns and the rising demand for oral hygiene products that provide functional advantages rather than just cleaning or brightening. The North American market is fiercely competitive, with several international companies competing for market dominance. The focus of new product innovations is on active substances, and players' primary strategy is technology. With the increasing prevalence of electric toothbrushes and technological developments, as well as growing public awareness about oral health and cleanliness, the toothbrush category is predicted to grow significantly.
