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North America Oral Care Market is segmented by Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, Toothpaste) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)
Fastest Growing Segment:
Online Retail Stores
North America oral care market is expected to reach USD 12.5 billion by 2024, witnessing a CAGR of 3.03% during the forecast period of 2019 - 2024.
North America oral care market offers a range of products, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. The study also covers the regional level analysis of the major countries, which include the United States, Canada, and Mexico.
|By Product Type|
|Mouthwashes and Rinses|
|Toothbrushes and Replacements|
|By Distribution Channel|
|Pharmacies and Drug Stores|
|Online Retail Stores|
|Other Distribution Channels|
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According to the US Centers for Disease Control, every fourth American is unconsciously living with untreated tooth decay, which is likely to grow as a silent epidemic in the country. Thus, the rising cases of oral problems are a growing concern in the country, which is estimated to augment the US oral care market. A report published by the American Dental Association, dry mouth, sensitivity, and tooth pain were found to be the most frequent oral problems among the Americans. This majorly boosts the market for mouthwashes, rinses, and toothpaste in the country.
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Sensitivity or pain-relieving toothpaste is meant to relieve the pain and discomfort while brushing. Changing eating habits, coupled with increasing demand for oral hygiene products, with functional benefits rather than cleaning or brightening, are expected to fuel the market for sensitivity or pain relief toothpaste and mouthwash. The North American market is competitive, with a large number of multinational players competing for market share. New product innovation focuses on active ingredients, and technology is the main strategy adopted by players.
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The oral care industry is highly consolidated. It is one of the fastest consumer goods industry, with an increasing number of players bringing products on the retail shelves with different functionalities. Toothpaste manufacturers, such as GlaxoSmithKline PLC, have made strategic investments to build new manufacturing facility across the world, in order to position itself in the North American market.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Breath Fresheners
5.1.2 Dental Floss
5.1.3 Denture Care
5.1.4 Mouthwashes and Rinses
5.1.5 Toothbrushes and Replacements
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Pharmacies and Drug Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Procter & Gamble
6.4.2 Colgate-Palmolive Company
6.4.3 GlaxoSmithKline PLC
6.4.5 Church & Dwight Co. Inc.
6.4.6 Sunstar Suisse SA
6.4.7 Henkel AG & Co. KGaA
6.4.8 Johnson & Johnson Services Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability