North America Olive Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 6.90 Billion |
| Market Size (2029) | USD 9.13 Billion |
| CAGR (2024 - 2029) | 5.74 % |
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North America Olive Market Analysis
The North America Olive Market size is estimated at USD 6.90 billion in 2024, and is expected to reach USD 9.13 billion by 2029, growing at a CAGR of 5.74% during the forecast period (2024-2029).
The North American olives market has grown rapidly in recent years, majorly driven by a shift in the consumption pattern toward including olive oil in regular diet and greater usage of table olives. In North American countries, most olives are produced for oil. However, there are significant markets for processed olives for food, usually as an appetizer or snack or as an additive to cooked dishes. Olives used for oil contain up to 20% oil by weight, including the pit.
In North America, olive production is predominantly centered in the United States, with California at the forefront. In 2023, California processed over 1.94 million gallons of olive oil, representing more than 95% of the United States olive yield, as the Olive Oil Commission of California reported. Additionally, states such as Texas, Georgia, Florida, Arizona, Oregon, Alabama, and Hawaii also play a role in olive cultivation in the country.
In recent years, American consumers have embraced a dietary revolution centered on the nutritional advantages of olive oil. This surge in demand is directly linked to the health benefits of oil. The monounsaturated fats and antioxidants in olive oil are crucial in preventing cardiovascular diseases, hyperlipidemia, and hypertension. Given that the demand for olive oil is closely tied to the demand for olives, the rising popularity of olive oil has led to increased olive production in North America. While Mediterranean nations like Spain, Italy, Morocco, and Tunisia have historically dominated olive oil consumption, families in the United States, Mexico, and Canada also regularly incorporate refined and virgin olive oil into their diets.
According to the US Department of Agriculture and the International Olive Council, in 2023, the United States consumed 375,000 metric tons of olive oil, marking its debut as the world's second-largest consumer, surpassing Spain. Additionally, the California Olive Oil Council's Extra-Virgin certification program, which endorses oil pressed from 100% California-grown olives, has not only enhanced the value of California's olive oil but also appealed to consumers favoring local products, further boosting olive production in the region.
North America Olive Market Trends
Dietary Revolution Leading to Upsurge in Demand for Olive Oil
In North America, demand for olive oil has increased significantly in recent years, largely in response to the increased publicity of the associated health benefits of unsaturated fats. Some of the promoted beneficial attributes of olive oil include being a high source of antioxidants such as vitamins E and K and being a monounsaturated fat, which helps to prevent cardiovascular diseases. Increasing health consciousness among consumers and the trend of healthy eating has become olive oil a preferred cooking medium, replacing traditional oils such as soybean and sunflower oil. The popularity of Mediterranean cuisine, which extensively uses olive oil, has also contributed to the increasing demand in the North American market. Moreover, the increasing demand for organic and natural food products has influenced the growth of the olive market, as consumers are willing to pay higher prices for such products.
According to the North American Olive Oil Association (NAOOA), from 2022 to 2023, organic olive oil sales in the United States increased by 10% compared to 2020 to 2021. As the demand for olive oil is positively correlated with the demand for olives, the global demand for olive oil has spurred the need for higher production of olives. The olive oil consumption in the United States was 406 thousand metric tons in 2019, which increased to 423 thousand metric tons in 2022, owing to a shift in the consumption of olive oil from the pomace variant to pure, extra light, and virgin categories.
Additionally, olive oil occupied a prominent position in Mexican cuisine, adding a unique twist to the country’s vibrant food culture. In central Mexico, traditional meat dishes increasingly feature olive oil, whether basting grilled meats or adding a finishing touch to stews. The Yucatan peninsula, celebrated for its distinct culinary offerings, is incorporating olive oil into its signature dishes, such as poc chuc, a grilled pork specialty. Furthermore, the trend of using infused olive oils is expanding flavor horizons in Mexican cooking. Oils infused with cilantro or epazote elevate the taste of grilled meats and roasted vegetables. These infused oils are also becoming popular for bread dipping, a practice gaining traction in Mexican dining. Thus, the rising trend of olive oil consumption is anticipated to act as a catalyst in the growth of olive production, hence driving the North American olive market.
The United States Holds a Significant Share in Olive Production
Olive production in the United States is primarily concentrated in regions with a Mediterranean-like climate, which is ideal for olive cultivation. California is the leading producer of olives in the United States, accounting for over 95% of the country’s olive production. The Central Valley, particularly Fresno, Tulare, and Madera counties, is known for its extensive olive groves. In addition, regions in Texas, Georgia, Arizona, and Florida contribute to the country's olive production.
According to the Food and Agricultural Organization, in 2020, the United States produced 61,420 metric tons of olive oil, which increased to 63,230 metric tons in 2022. Favorable climatic conditions in the United States have helped it become one of the major producers of olives. The mission olive variety dominates cultivation in the United States, but the most popular Italian, Spanish, and Greek varieties are also widely grown. Arbequina, Arbosana, Coratina, Frantoio, Koroneiki, Leccino, and Picual are among the olive varieties that are widely grown.
The respective governments and associations have initiated several support policies and programs, including timely tax rebates and subsidies for olive growers, to stabilize the production level by covering variable costs in times of distress. For instance, the USDA’s Agricultural Marketing Service (AMS) provides federal marketing orders for California-grown olives. These orders standardize quality and marketing practices, ensuring consistency and bolstering the commercial success of the olive industry. Administered locally by the California Olive Committee, these orders have benefited nearly 1,000 family farms nationwide. Therefore, the rising supportive government policies and initiatives are projected to boost olive production in the United States during the forecast period.
North America Olive Market News
- January 2024: Starbucks launched the olive oil-infused drink Oleato in all US stores. The line includes a latte and an iced espresso drink. It features the Oleato Golden Foam with vanilla sweet cream infused with Partanna extra virgin olive oil.
- May 2023: Pompeian Inc., a 100% farmer-owned organization and America's best-selling olive oil brand and an international leader in third-party sustainability and food safety certification, secured the Sustainably Grown certification for its olive farm and olive oil.
- February 2023: The University of Florida/Institute of Food and Agriculture Sciences approved a nearly USD 70,000-worth grant for evaluating olive as a new cash crop for Florida. In addition, the Florida Olive Council funded USD 5,000 for the project.
North America Olive Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Dietary Revolution Leading to an Upsurge in Demand for Olive
4.2.2 Favorable Government Initiatives Promotes Olive Cultivation
4.2.3 Rise in Demand for Naturally Processed Table Olives
4.3 Market Restraints
4.3.1 Extreme Biotic and Abiotic Stresses
4.3.2 Price Volatility
4.4 Value Chain Analysis
5. MARKET SEGMENTATION
5.1 By Geography
5.1.1 United States
5.1.1.1 Production Analysis (Volume)
5.1.1.2 Consumption Analysis (Volume and Value)
5.1.1.3 Import Analysis (Volume and Value)
5.1.1.4 Export Analysis (Volume and Value)
5.1.1.5 Price Trend Analysis
5.1.2 Canada
5.1.2.1 Production Analysis (Volume)
5.1.2.2 Consumption Analysis (Volume and Value)
5.1.2.3 Import Analysis (Volume and Value)
5.1.2.4 Export Analysis (Volume and Value)
5.1.2.5 Price Trend Analysis
5.1.3 Mexico
5.1.3.1 Production Analysis (Volume)
5.1.3.2 Consumption Analysis (Volume and Value)
5.1.3.3 Import Analysis (Volume and Value)
5.1.3.4 Export Analysis (Volume and Value)
5.1.3.5 Price Trend Analysis
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Olive Industry Segmentation
Olive, with the botanical name Olea europaea, also known as 'European olive' in Latin, belongs to the family Oleaceae, found traditionally in the Mediterranean basin. Olive cultivars are primarily used for oil consumption. The North American olive market is segmented by geography (United States, Canada, and Mexico). The study covers production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers market estimation and forecasts in value (USD) and volume (metric tons).
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North America Olive Market Research FAQs
How big is the North America Olive Market?
The North America Olive Market size is expected to reach USD 6.90 billion in 2024 and grow at a CAGR of 5.74% to reach USD 9.13 billion by 2029.
What is the current North America Olive Market size?
In 2024, the North America Olive Market size is expected to reach USD 6.90 billion.
What years does this North America Olive Market cover, and what was the market size in 2023?
In 2023, the North America Olive Market size was estimated at USD 6.50 billion. The report covers the North America Olive Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Olive Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the consumer trends influencing olive purchasing decisions in North America?
The consumer trends influencing olive purchasing decisions in North America are a) Growing health consciousness b) Demand for organic options c) Interest in diverse olive varieties
What are the challenges faced by olive oil producers in North America?
The challenges faced by olive oil producers in North America are a) Competition from imports b) Climate limitations c) Consumer education gaps
What are the consumer trends influencing olive purchasing decisions in North America?
The consumer trends influencing olive purchasing decisions in North America are a) Growing health consciousness b) Demand for organic options c) Interest in diverse olive varieties
North America Olive Industry Report
The North America Olive Market is experiencing significant growth, driven by a shift in consumer preferences towards healthier dietary choices and an increased awareness of the health benefits of olive oil. Virgin olive oil, rich in omega-3 and oleic acid, dominates the market due to its potential in preventing lifestyle-related disorders such as obesity and cardiovascular diseases. The market is segmented by type, flavor, extraction method, application, and distribution channel, catering to a diverse range of uses from food and beverages to cosmetics and personal care. The rising popularity of the Mediterranean diet, which heavily incorporates olive oil, further bolsters market growth. Additionally, opportunities arise from the expansion of product offerings, including organic and infused olive oils, aligning with the growing consumer demand for natural and sustainable products. The versatility and health benefits of olive oil make it a staple in North American kitchens, promising continued growth in various market segments. For detailed statistics on the North America Olive Market share, size, revenue growth rate, and a market forecast outlook, access a free report PDF download from Mordor Intelligence™ Industry Reports.
