North America Nutricosmetics Market Size (2024 - 2029)

North America Nutricosmetics Market Size Summary

The North American nutricosmetics market is experiencing significant growth, driven by factors such as rising healthcare costs, an aging population, and the prevalence of chronic health conditions. Consumers are increasingly shifting towards healthier lifestyles, including veganism and organic food consumption, which is boosting the demand for naturally-developed nutricosmetics. Despite these positive trends, the market faces challenges due to American consumers being less health-conscious compared to other developed nations, leading to limited success for some companies that struggle with distribution through traditional channels like pharmacies. Antioxidants play a crucial role in nutricosmetics, with ingredients such as carotenoids and polyphenols being highly sought after for their anti-aging properties. These are sourced from various natural products, and their incorporation into herbal supplements is a growing demand in the region.

The popularity of fortified and functional foods is on the rise, particularly among health-conscious consumers, which is increasing the use of carotenoids by major food companies. Nutricosmetic manufacturers are leveraging natural ingredients like fruit extracts and polyunsaturated fatty acids to enhance the appearance of skin, nails, and hair. Beauty drinks, in particular, are gaining traction as a palatable option, driven by the need for preventive healthcare and the aging population in developed countries. In the United States, there is a reluctance to consume ingestible products from cosmetic brands, presenting an opportunity for food and beverage manufacturers to enter the market with fortified products. In Canada, the demand for health and beauty products among both the aging population and young adults is providing a platform for manufacturers to innovate and meet the growing market demand.