Market Trends of north america non-dairy yogurt Industry
The innovation trends taking place in the non-dairy yogurt market is driving the consumption in the country.
- The North American non-dairy yogurt market was considered to be at a nascent stage until a few years ago. However, the vegan industry has partially bloomed, owing to the rising population of flexitarians in the region. Flexitarians are individuals who are open to exploring both conventional and non-dairy products available in the market. As of January 2022, 15% of Americans identified themselves as flexitarians. Among Americans between the ages of 24-39, 47% identified as flexitarians, meaning they actively reduce the consumption of dairy products in favor of plant-based alternatives. This growing population of flexitarians indicates a significant opportunity for the growth of plant-based yogurts in the coming years.
- The increasing demand for plant-based foods in the region has prompted key players to innovate and launch a wide range of products to meet the rising demand. In countries like Canada (59%) and Mexico (48%), where lactose intolerance is more prevalent compared to the United States (36%), consumers are increasingly leaning toward plant-based foods. The high level of acceptance of plant-based products provides an opportunity to reduce dependence on traditional dairy and dairy products like yogurt and improve outcomes for public health, the environment, and animal welfare.
- In 2021, retail sales of plant-based yogurt in the United States increased by 9%, which is three times higher than traditional yogurt, capturing a market share of 4.5%. The unit sales of plant-based yogurt have experienced rapid growth over the past three years, increasing by 54% to reach 170 million units in 2021. Companies in the market are adopting innovative approaches to develop appetizing plant-based yogurts, introducing new flavors and combinations to meet the requirements of their vegan consumer base. Increased awareness about the advantages of plant-based food is expected to further drive the consumption of non-dairy yogurt in the market.
Understand The Key Trends Shaping This Market
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The increasing production of various raw materials in the United States is driving the production.
