North America Mezcal Market Size (2024 - 2029)

North America Mezcal Market Analysis

The North America Mezcal Market size is estimated at 19.73 Million liters in 2024, and is expected to reach 38.82 Million liters by 2029, growing at a CAGR of 14.5% during the forecast period (2024-2029).

• The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase the demand for mezcal in the region over the forecast period. There is a rising trend amongst wealthier consumers in established spirit markets to seek out interesting and new premium products and to trade up to drinks of a niche variety with high production value. Hence, players are launching new premium products to address the rising demand in the market.
• For instance, in September 2021, Rogue One, Inc. announced today that it had relaunched its premium mezcal brand, Fervor, in select United States markets. In the recent Human Brands International, Inc. acquisition, the company acquired Fervor, a 100% premium mezcal exclusively imported in the United States by the company import division CapCity Beverages.
• Additionally, Reposado is one of the most expensive drinks, which is majorly preferred by the young generation. The beverage can be aged six months to two years in a charred American oak barrel, which gives it an exquisite flavor and tastes compared to Joven and other drinks. The oak aging process brings out a smoky richness with caramel, creme brulee, and dusty cocoa flavors, which adds more value to the product.
• However, Joven is the most preferred drink, followed by Reposado due to its similar flavor to tequila. It is cheaper than other types as it comes unaged or aged for less than two months. The product is available in various flavors, including green apple, citrus, and white pepper. Moreover, the pandemic provided a massive opportunity for the online channel. Post-pandemic, online providers are seeing a significant increase in sales as consumers owing to the convenience and fast delivery.

North America Mezcal Industry Segmentation

Mezcal is a type of distilled alcoholic beverage prepared from cooked and fermented agave plant hearts or piñas. The North American mezcal market includes segmentation based on Type, Distribution Channel, and Geography. By Type, the market is segmented under Mezcal Joven, Mezcal Reposado, Mezcal Anejo, and other product types. Further segmentation is based on distribution channels, under On-Trade Channel and Off-Trade Channel. Lastly, the market is divided based on geography into the United States, Canada, Mexico, and the Rest of North America. For each segment, the market sizing and forecasts have been done based on value (in USD million).