Market Size of North America Men's Grooming Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.02 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Men Grooming Products Market Analysis
North America men's grooming products market is expected to grow with a CAGR of 7.02% during the forecast period (2020 - 2025).
- The growth of the male grooming products market in the region has been catalyzed by an increasing consciousness among male consumers on personal wellness and appearance.
- The males of the North American countries desire to look presentable at work so as to leave a strong impression in their workplaces. Thus, the psychological belief plays a major role in driving the market for grooming products in regional countries.
- The men in the United States and Canada have a hectic lifestyle and often do not find much spare time for their work to visit a barbershop frequently which promotes the market growth as the consumers like to have personal grooming products.
- Also, the desire to flaunt different looks is a part of the fashion era. Thus, owing to the different beard looks, the consumers choose products that can provide the best look and maintain the hair and underlying skin healthy and hygienic.
North America Men Grooming Products Industry Segmentation
North America men's grooming products market is segmented by product type into shaving products and razors and blades. The shaving products segment is further classified into pre-shave and post-shave segments with the former comprising of shaving cream, pre-shave oil, shaving soap, and others. The post-shave sub-segment comprises of after-shave, balms, and others. The market is differentiated by distribution channels into specialty stores, supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The market is also segmented by geography into the United States, Canada, Mexico, and the rest of the North America region.
| By Product Type | |||||||||||||
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| Razors and blades |
| By Distribution Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | ||||||
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North America Men's Grooming Products Market Size Summary
The North American male grooming products market is experiencing significant growth, driven by an increasing awareness among men about personal wellness and appearance. This trend is particularly evident in the United States and Canada, where men are keen to maintain a presentable image at work, influenced by the psychological belief in the importance of a strong workplace impression. The fast-paced lifestyles of these consumers, who often lack the time to visit barbershops regularly, have further fueled the demand for personal grooming products. Additionally, the fashion-forward desire to experiment with different looks, especially in beard styles, has led to a preference for products that ensure both aesthetic appeal and the maintenance of healthy skin and hair.
The market is characterized by a diverse range of products, with shaving products being a significant segment. Consumers are increasingly aware of the hygiene and care required in shaving, leading to a preference for personal razors and the use of razor cartridges, despite their higher cost. The availability of affordable private label disposable razor blades has contributed to their popularity. The high purchasing power of consumers in the United States allows them to seek out products with safer formulations, while many still opt for renowned multinational brands due to their market reputation and affordability. The market is witnessing a surge in the number of companies catering to the dynamic needs of consumers, with global giants expanding their presence through strengthened distribution channels. Domestic players are also capitalizing on opportunities in less economically stable areas, promoting awareness of specialized grooming products.
North America Men's Grooming Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Shaving Products
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2.1.1.1 Pre-shave
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2.1.1.1.1 Shaving Cream
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2.1.1.1.2 Pre-shave Oil
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2.1.1.1.3 Shaving Soap
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2.1.1.1.4 Others
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2.1.1.2 Post-shave
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2.1.1.2.1 After-shave
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2.1.1.2.2 Balms
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2.1.1.2.3 Others
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2.1.2 Razors and blades
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2.2 By Distribution Channel
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2.2.1 Specialty Stores
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2.2.2 Supermarkets/Hypermarkets
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2.2.3 Convenience Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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North America Men's Grooming Products Market Size FAQs
What is the current North America Men�s Grooming Products Market size?
The North America Men�s Grooming Products Market is projected to register a CAGR of 7.02% during the forecast period (2024-2029)
Who are the key players in North America Men�s Grooming Products Market?
Unilever PLC, Shiseido Co.,Ltd., The Procter & Gamble Company, Beiersdorf AG and Baxter of California are the major companies operating in the North America Men�s Grooming Products Market.
