Market Trends of north america juices Industry
Consumer perception of juices being healthier than other soft drinks, fuels segment sales
- In North America, especially in the United States, juices are often consumed, especially on special occasions, such as birthdays, holidays, and religious festivals. For example, orange juice is often served at Christmas breakfast, while cranberry juice is often served at dinner parties.
- Consumers are also interested in juices that contain specific functional ingredients, such as probiotics, antioxidants, vitamins minerals, flavonoids, and omega-3 fatty acids. These ingredients are perceived to have health benefits, such as boosting the immune system, reducing inflammation, and other benefits.
- Under the Juice segment, 100% juices have been gaining popularity among consumers due to the health benefits associated with it. The average selling price of 100% juices is valued at USD 2.65 per liter as of 2022.
- In the US, health-conscious juice trends are also on the rise. Around 40% of US juice and smoothie drinkers are drinking more juice compared to 2021 as a way of increasing their vitamin intake.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The incorporation of superfoods, probiotics, and prebiotics has become a popular trend in the market, catering to the increasing focus on health and wellness
- Simply juice prioritizes taste and nutrition, resonating with consumers seeking natural and wholesome beverages
