Market Trends of North America Immune Heath Supplements Industry
This section covers the major market trends shaping the North America Immune Heath Supplements Market according to our research experts:
Growing Preference for Good Health, leveraging supplement business
The business of supplements have been lucrative in the North American region, mostly in the U.S., as consumer preference towards being healthy, fit, and keeping healthcare cost in check are some of the underlying reasons. On top of the mentioned factors, Americans are more willing to spend a hefty amount on natural products that are organic, free of genetic modifications, and are enriched with vitamins and minerals.
According to a survey done by the Council for Responsible Nutrition (CRN) in 2019, reported that over 77% of Americans consume dietary supplements. The survey data clarified that the majority of both men and women over the age of 18 consume dietary supplements, and among all age groups, adults that fall under the age group of 35 to 54 are the highest consumer of dietary supplements at around 81%.
Herbals and Botanical Extracts have High Demand in the U.S
Botanical supplements are supplements derived from the root, flower, leaf, or seed of plants. They are increasingly being used across the region for dietary supplementation purposes. Across the United States, the growing prevalence of nutritional deficiencies and advantages associated with botanical supplements, over synthetic supplements, such as being considered safer with no adverse side-effects, and more affordability, are primarily driving the growth of this segment.
Herbal or botanical supplements have emerged as a popular complementary supplement to modern diets, as many consumers consider herbs and botanicals to be natural, and therefore, healthier and gentler than conventional supplements. Additionally, with the increased awareness toward mental health and wellness in the country, players like Throne Research are now offering botanical supplements for stress relief that are claimed to enhance mood, sleep, and mental focus.
