North America Home Care Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Home Care Packaging Market Analysis

The NA Home Care Packaging Market size is estimated at USD 6.39 billion in 2024, and is expected to reach USD 8.05 billion by 2029, at a CAGR of 3.84% during the forecast period (2024-2029).

• The North American homecare market is experiencing significant growth and evolution. Store shelves are filled with a diverse range of household cleaning products, from laundry detergents to spray cleaners. The homecare market covers a broad spectrum of products focused on cleaning and hygiene. This includes dishwashing agents, insecticides, laundry care items, toiletries, polishes, air care products, and others. These products frequently feature innovations such as easy-to-open caps, resealable closures, and ergonomic handles. When packaging home care products, key considerations extend beyond just appealing design to include safety, functionality, and user-friendliness.
• Packaging trends, such as low cost, ease of use, and easy storage, have remained the major consumer trends in the home care packaging market. Small pack sizes, offering affordability to the entire consumer base, have emerged as more favorable alternatives among brand owners seeking a competitive edge in the market.
• Additionally, companies are increasingly adopting refill solutions. Refill pouches for soaps, cleaners, and detergents enable consumers to reuse their existing bottles, sprayers, and dispensers at home. These lightweight pouches, which are easy to ship, cater to the growing trend of purchasing refill products online. Furthermore, customizable stand-up pouches not only provide an intuitive dispensing system but also offer enhanced protection, ensuring they endure the challenges of e-commerce fulfillment. Notably, Amcor's range of refill-ready home care pouches aligns with the new e-commerce standard, ISTA6A.
• Plastic and metal dominate as the preferred packaging materials for toiletries and home care products, including detergent bottles and polish storage items in the region. As this product category continues to expand, the demand for these materials is projected to rise in tandem. In North America, 73% of P&G's fabric care packaging, encompassing brands like Tide, Gain, and Downy, is recyclable. P&G has set an ambitious target, aiming to elevate this figure to over 99% recyclability by the close of 2023. These initiatives are poised to bolster market growth.
• However, rising oil prices are inflating the cost of plastic resins throughout the supply chain, driven by unprecedented surges in energy prices. Additionally, the glass industry faces challenges due to energy supply concerns, as processes like melting sand, soda ash, and limestone are energy-intensive. Consequently, fluctuations in raw material prices are poised to impede market growth.
• Nevertheless, manufacturers are developing packaging solutions that minimize the use of virgin materials and enhance the rates of post-consumer (PCR) and post-industrial (PIR) recycling. Beyond the emphasis on consumer recycling, numerous vendors have adeptly focused on collecting and recycling waste generated during the manufacturing process. Additionally, companies are exploring bioplastics (bio-based plastic resins) as a strategy to further diminish their carbon footprint.
• Furthermore, many North American packaging manufacturers, including Puracy, a company specializing in plant-based cleaning products, are increasingly adopting sustainable packaging solutions. Puracy has transitioned through several packaging stages: starting from disposable plastic, moving to a refillable bottle, then a pouch, and finally settling on the Clean Can system, which features a refillable aluminum can. This evolution in packaging choices is poised to drive up the demand for home care packaging in the region.
• In addition to this, Craft Naturals, a Canadian company, is introducing hand soaps and shampoos packaged in recyclable cans, merging convenience with sustainability. Customers can either transfer the contents of the can into a refillable bottle or directly attach a pump dispenser to the top of the recyclable aluminum can. This move underscores the rising trend of prioritizing sustainability in household products.

North America Home Care Packaging Market Trends

Dishwashing is expected to Hold a Significant Share

North America Home Care Packaging Industry Segmentation

The scope of the study characterizes the North American home care packaging market, categorizing it by material type, including Plastic, Paper, Metal, and Glass. These materials are utilized to produce diverse packaging types across the North American home care sector, including Bottles, Cans, Cartons, Jars, Pouches, and Others. Additionally, the research identifies key growth drivers and major industry players, bolstering market growth projections for the forecast period. The Market estimates and projections are based on the base year factors and arrived at the top-down and bottom-up approaches.

The North American home care packaging market is segmented by material type (plastic, paper, metal, glass), product type (bottles, cans, cartons, jars, pouches, and other product types), home care product (dishwashing, insecticides, laundry care, toiletries, polishes, air care, and other home care products), and country (United States and Canada). The report offers market forecasts and size in value (USD) for all the above segments.