North America Hair Styling Tools Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 1.66 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Hair Styling Tools Market Analysis
The North American hair styling tools market was valued at USD 1,918.67 million in 2020, and it is projected to witness a CAGR of 1.66% during the forecast period (2021-2026).
The market for hair styling appliances in the North America has been moderately affected by the COVID-19 pandemic, the major impact has been observed among the beauty and hair salons due to the lockdown norms. However, the demand for home hair styling appliances has seen an upsurge demand in the category.
Further, a US-based hair styling tool company Chi hair tools stated that at the beginning of the COVID-19 pandemic, the company lost 98% or 100% of its business. However, the company is able to make it up with the pivot to consumer-facing marketing, the company's DTC e-commerce sales grew by 600% from April to August 2020.
The market studied has witnessed significant growth, following the surge in expenditure pertaining to hair grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired hairstyles.
Wireless and portable hair dryers meet convenience needs of individuals thus, driving the market forward. Cordless and rechargeable AER dryers are posing stiff competition to companies such as Philips, in the wireless hair dryers' category. Companies in the hair dryer market use lithium-silicone batteries to innovate in portable dryers. Wireless products are an upgrade in the hair dryer category, where the smart sensors analyze the surrounding air quality and humidity to automatically modify heat settings.
North America Hair Styling Tools Market Trends
This section covers the major market trends shaping the North America Hair Styling Tools Market according to our research experts:
Increasing Inclination Toward Self Hair Styling Routine
Increasing concerns related to health, body-image, self-grooming, and hygiene among men and women is the key factor driving the market. Growing awareness about the importance of overall hair styling and care regime, coupled with emerging trends in fashion, and social media's influence toward aesthetically appealing looks, is also expected to boost the market growth.
Furthermore, the low-cost and time-saving benefits associated with these products are widely promoted by the companies on social media. Additionally, the players operating in the market such as Philips are offering products that are innovative and technologically advanced, which can help in hair styling easily at home.
Domination of United States in the Hair Styling Tools Market
The United States holds for major share in the North American hair styling tools market, with a large number of consumers with high disposable income and a high and impactful presence of key brands via online and offline channels.
The US population significantly spends on personal grooming appliances, with average household unit spending of USD 768 on personal care products and services in 2018, and it is ready to adopt new products, mostly those with convenience and customized portfolio, which is driving the sales of hair styling tools and appliances in the country. This factor attracts most companies to choose the United States as their market of focus.
While the prevalence of a rising disposable income, consumers are increasingly opting for premium and multifunctional products, leading to the technological advancements in new product launches.
With key market players launching innovative, compact, portable, cordless, and smart products, the demand for hair styling tools in the United States is expected to rise over the forecast period.
North America Hair Styling Tools Industry Overview
The North American hair styling tools market is a competitive market, as the majority of the share is held by Conair Corp., Spectrun Holding Inc., and Koninklijke Philips NV. The other players in the hairstyling tools market are giving strong competition to each other in the country. These players are focusing on leveraging opportunities in the markets to expand their product portfolios so that they can cater to the requirements of various consumers, especially related to portability, heat damage control, and highly efficient hair styling tools that can style the hair in less time as compared to conventional hair styling tools.
North America Hair Styling Tools Market Leaders
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Spectrum Brands, Inc.
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Koninklijke Philips N.V.
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Helen of Troy Limited
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Panasonic Corporation
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Conair Corporation
*Disclaimer: Major Players sorted in no particular order
North America Hair Styling Tools Market News
In January 2021, New Hair Dryer from Panasonic Features Oscillating Quick-Dry Nozzle and nanoe™ Technology for Easy Styling and Healthy Hair. Universally, appealing with a simple, modern look, the product comes with three attachments oscillating quick-dry nozzle, professional concentrator nozzle, and diffuser.
In November 2020, Revlon launched limited-edition Revlon Titanium Max One-Step Volumizer, which has a smaller barrel size (2.4-inch compared to the original One-Step's 4.2-inch barrel). The tool is also equipped with bristles that are infused with activated charcoal, which is known to absorb excess oil, and instead of a ceramic barrel, the updated version is plated with titanium, which typically heats up faster.
In July 2019, Conair Corporationempowered shoppers to "Be the Pro" with their immersive Amazon Brand Store and bold new image. Launched in time for Prime Day, the brand built on the zeitgeist of "self-care" and blogger culture to roll out new product lines. Conair recognized Prime Day as the ideal opportunity to put a fresh foot forward.
North America Hair Styling Tools Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Hair Dryers
5.1.2 Hair Curlers and Rollers
5.1.3 Hair Straighteners
5.1.4 Hairbrushes and Combs
5.1.5 Other Product Types
5.2 By Distribution Channel
5.2.1 Online Retail
5.2.2 Offline Retail
5.3 Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Koninklijke Philips NV
6.4.2 Helen of Troy Limited
6.4.3 Panasonic Corporation
6.4.4 Spectrum Brands Inc.
6.4.5 Conair Corporation
6.4.6 Dyson Limited
6.4.7 Andis Company
6.4.8 Coty Inc.
6.4.9 Procter & Gamble Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
North America Hair Styling Tools Industry Segmentation
The market has been segmented by product type, distribution channel, and country. By product type, the market studied is segmented into hair dryers, hair curlers and rollers, hair straighteners, hair styling brushes and combs, and other product types. By distribution channel, the market studied is segmented into offline retail and online retail channels. By geography, the market is segmented into United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Product Type | |
| Hair Dryers | |
| Hair Curlers and Rollers | |
| Hair Straighteners | |
| Hairbrushes and Combs | |
| Other Product Types |
| By Distribution Channel | |
| Online Retail | |
| Offline Retail |
| Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Hair Styling Tools Market Research FAQs
What is the current North America Hair Styling Tools Market size?
The North America Hair Styling Tools Market is projected to register a CAGR of 1.66% during the forecast period (2024-2029)
Who are the key players in North America Hair Styling Tools Market?
Spectrum Brands, Inc., Koninklijke Philips N.V., Helen of Troy Limited, Panasonic Corporation and Conair Corporation are the major companies operating in the North America Hair Styling Tools Market.
What years does this North America Hair Styling Tools Market cover?
The report covers the North America Hair Styling Tools Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Hair Styling Tools Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Hair Styling Tools Industry Report
Statistics for the 2024 North America Hair Styling Tools market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Hair Styling Tools analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
