Market Trends of North America Hair Colorants Industry
This section covers the major market trends shaping the North America Hair Colorants Market according to our research experts:
Emerging Styling Trend Among Young Consumers
In the North American region, the maximum percentage of woman residents dye their hair. The customers use hair dye, not just for covering gray hair but likewise to create a style statement. People who wish to look stylish is as a consequence of boosting the hair colorant market in the region. The various company endorses celebrities and beauty experts for product promotion and advertising across the regions in order to increase the customer base. The prime income flow comes from the group of middle-class people.
United States holds the Largest Share
In the United States, consumer spending on cosmetics and other personal care products has witnessed a rise. Due to the increase in advertising and promotional activities, the consumers in the United States are still buying these hair colorant products. Additionally, often the advertisements are focused on a specific age group, such as adolescents or aging-women, in an effort to influence and target specific population groups.
Due to frequent product innovation in the market, consumers are being introduced to new types of products and trying them out. Consumers generally want to ensure that they buy products that suit their skin or hair type and thus, product trial is important in the cosmetics market. Thus, companies such as Henkel and Loreal have been increasing their marketing expenditures towards such activities in recent years.
