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North America Hair Care Market Size (2024 - 2029)

The North American hair care market is experiencing growth driven by increasing consumer awareness and demand for natural and organic products. As hair is viewed as a key aspect of beauty, more consumers, including men, are seeking products that enhance and smoothen hair using traditional and natural methods. Specialty stores and supermarkets remain popular retail channels, although e-commerce is rapidly gaining traction. The market's expansion is further supported by a shift towards safer formulations, with consumers prioritizing brands that offer natural ingredients over those with potentially harmful compounds.

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Market Size of North America Hair Care Industry

North America Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.78 %
Market Concentration Low

Major Players

North America Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

North America Hair Care Market Analysis

The North American Hair Care Market is poised to witness a CAGR of 2.78% during the forecast period.

Hair care products have been able to capture the consumer's eye in the personal care products industry, as hair is considered a signifier of beauty. With a greater number of consumers, especially men, who are becoming conscious about their physical appearance and want to adopt natural and traditional measures for hair enrichment and smoothening, the hair care market is set to grow across the region. Due to the large retail space and convenient conventional services, specialty stores and supermarkets/ hypermarkets remained the most preferred points of sale of hair care products in the region studied. With the increasing trend toward e-commerce, online retailing is also emerging as a strong distribution channel in the sales of the market studied, and it is expected to grow at a significant rate during the forecast period.

The North American hair care market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds, present in hair care products. A high percentage of consumers choose one brand over others based on its natural formulation. This enhanced the demand for safe, natural, and organic hair care products in recent times. For instance, in September 2022, in the United States and Canada, Back of Bottle (BOB) introduced a new range of luxurious, clean, and sustainable hair care products. The line includes 26 innovative, green-powered, and high-performance products, from hair care treatments to stylers, all created with nourishing ingredients like pequi oil, bayberry fruit, pracaxi oil, red clover flower, Amazonian white clay, jojoba, moringa seed, and avocado.

North America Hair Care Industry Segmentation

Hair care is an overall term for hygiene and cosmetology involving hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair.

The North American Hair Care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Retail Stores, and Other Distribution Channels), and Country (United States, Canada, Mexico, and Rest of North America). The report offers market size and values in (USD Million) during the forecast years for the above segments.

Product Type
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Styling Products
Perms and Relaxants
Hair Colorants
Other Product Types
Distribution channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Pharmacies/Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
United States
Canada
Mexico
Rest of North America
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North America Hair Care Market Size Summary

The North American hair care market is experiencing a steady growth trajectory, driven by an increasing consumer focus on personal appearance and the adoption of natural and traditional hair care solutions. The market is characterized by a strong preference for specialty stores and supermarkets/hypermarkets as primary sales channels, although e-commerce is rapidly gaining traction as a significant distribution avenue. The demand for natural and organic hair care products is on the rise, fueled by heightened consumer awareness regarding the adverse effects of certain chemical compounds. This shift in consumer preference is prompting brands to innovate and offer products with safe, natural ingredients, as seen with the introduction of sustainable and luxurious product lines by companies like Back of Bottle.

The competitive landscape of the North American hair care market is marked by the presence of major players such as Procter & Gamble, L'Oreal, Unilever, and Estée Lauder, who are actively investing in research, development, and marketing to maintain their market positions. These companies are leveraging digital platforms, particularly social media, to engage with consumers and promote their products, capitalizing on the growing influence of digital marketing. The market is also witnessing a trend towards product innovation, with companies offering new packaging solutions and travel-size products to cater to consumer convenience. The increasing availability and affordability of hair care products, coupled with changing lifestyle patterns and rising stress levels, are expected to further drive market growth in the coming years.

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North America Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Shampoo

      2. 2.1.2 Conditioner

      3. 2.1.3 Hair Loss Treatment Products

      4. 2.1.4 Hair Styling Products

      5. 2.1.5 Perms and Relaxants

      6. 2.1.6 Hair Colorants

      7. 2.1.7 Other Product Types

    2. 2.2 Distribution channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Pharmacies/Drug Stores

      5. 2.2.5 Online Retail Stores

      6. 2.2.6 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United States

      2. 2.3.2 Canada

      3. 2.3.3 Mexico

      4. 2.3.4 Rest of North America

North America Hair Care Market Size FAQs

The North America Hair Care Market is projected to register a CAGR of 2.78% during the forecast period (2024-2029)

Procter & Gamble Company, L'Oreal S.A., Unilever PLC, Henkel AG & Co., KGaA and The Estee Lauder Companies Inc. are the major companies operating in the North America Hair Care Market.

North American Hair Care Market Report Snapshots

North America Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)