Market Share of North America Hair Care Industry
The North American hair care market is highly competitive in nature, with the presence of key players, including Procter & Gamble Company, L'Oreal SA, Unilever PLC, The Estee Lauder Companies Inc., and Henkel AG & Co. KGaA. Companies are increasing their investments in research and development and marketing and expanding their distribution channels to maintain their position in the market. The key strategies adopted by the players include product innovations, expansions, and mergers and acquisitions. In September 2021, L'Oréal filed a patent on its natural sugar-based curly hair styling formula. An international beauty major, the company developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fiber, offering a natural and lightweight alternative to film-forming polymer and silicone products.
North America Hair Care Market Leaders
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Procter & Gamble Company
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L'Oreal S.A.
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Unilever PLC
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Henkel AG & Co., KGaA
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The Estee Lauder Companies Inc.
*Disclaimer: Major Players sorted in no particular order
